Kulengeza Zolakwa Zazikulu, Ziphuphu, Zowonongeka, ndi Zovuta.

Nthawi Zambiri Monga Maofesi Amapanga Ziphuphu Zazikulu.

Big Mistake. Getty Images

Monga bizinesi iliyonse, ndi anthu omwe amayendetsa mabungwe otsatsa malonda. Ndipo anthu, monga ife tonse tikudziwira, ndi olakwika. Tonsefe tiri ndi zofooka zathu ndi zofooka zathu, ndipo nthawi zina ngakhale machitidwe abwino apamtunda, amanyenga zizindikiro zowonetsera komanso misonkhano yopanda malire sitingaleke kulakwitsa.

Mwamwayi, malonda amayenera kuwonedwa ndi anthu ambiri. Pomwe zolakwa zimapangidwa, anthu ambiri amawawona. Nthawi zina iwo amatha kuthandiza pulogalamuyi kuti ikhale yowonjezera kuposa momwe ankafunira.

Nthaŵi zina, zingayambitse manyazi, kulipira ndalama, ngakhalenso kutaya ntchito.

Mukhoza kuchikopa zonse zomwe zingayambitse chisokonezo:

Kutembenuza Zenizeni Kutsogolere Chodabwitsa, ndi Chotsutsa, Zotsatsa Zatsopano

Pafupifupi mtundu uli wonse uli ndi timapepala. Ndipo makina ena ali ndi malemba ambiri a zinthu zosiyanasiyana, kuphatikizapo Proctor & Gamble, Pepsi, ndi Chrysler Jeep. Mwinamwake simunapereke lingaliro lochuluka, koma chikuchitika ndi chiyani pamene ena mwa matepi akuluakulu a America akuyikidwa mu fyuluta yomasulira? Sitikudziwika ngati kudula ndi kuyuma ngati kungowononga batani lamasulira, chifukwa cha zochitika zosiyanasiyana za chikhalidwe. Mwachitsanzo, m'mayiko ena zimakhala zachizoloŵezi kufotokoza chithunzi cha mankhwalawa mkati mwa chitha pa chizindikiro. Taganizirani momwe angachitire ndi chakudya cha mwana kapena galu!

Mwinamwake kulakwitsa kwakukulu kotchuka kwambiri kunachokera ku Pepsi, yomwe inatembenuza kuti "Bwerani Ndili Ndi Pepsi Generation" mu "Pepsi Amabweretsa Makolo Anu Kumbuyo kwa Akufa."

Werengani mndandanda wathunthu wa zolemba zosayenera pano.

Agulu Amapeza Waulesi, kapena Amakhulupirira Aliyense Amaganizira Monga Amachitira

Zakale zakale - musaganize, zimapanga bulu kuchoka kwa ine ndi ine - tiri kunyumba kwathu kuno. Mabungwe mwanjira ina amaganiza kuti aliyense angangotenga nthabwala, kapena kumvetsa kuganizira kwake.

Kotero pamene Popchips amagwiritsa ntchito Ashton Kutcher mu "nkhope ya bulauni," iwo amaganiza kuti aliyense angaganize zopambanazo. Zingakhale bwanji zachiwawa? Funso lenileni ndilo, lingakhale bwanji tsankho?

Onani zina zazikulu zazikulu monga izi pomwe pano.

Mabungwe Akhale "Wochenjera" Chifukwa Chake

Ngakhale ena akunena kuti dzina limodzi ndi lofanana ndi lina, pamene mukuyesera kudutsa, kumbukirani, sizikhala zachangu, ndizofunika kukhala zofunikira komanso zosaiŵalika. Mwachitsanzo, Colgate Wisp ndi dzina lokongola la mankhwala. Zimagwirizana ndi zomwe mukufuna zokhudzana ndi chomwecho. Ndi lopepuka, ndi laulemu, ndipo pamene muli ndi dzina lofanana ndi Colgate, mumadziwa kuti ndilo chodabwitsa chofunikira cha mano anu. Ndi momwe mungachitire izo molondola.

Mosiyana, apa pali mayina ena ndi mautumiki omwe amangowonongeka konse ngalawa. Mukuyenera kufunsa, kodi iwo anali kuganiza chiyani?

Ndipo pa nkhani yokhala opusa kwambiri, mabungwe angathenso kupita patsogolo kwambiri ndi malingaliro awo. Pamene izi zichitika, mumapeza ogula ambiri akung'amba mitu yawo ndikudabwa zomwe mukuyesera kunena.

Choncho, khalani wokonzeka. Khalani savvy. Koma musakhale opusa kwambiri kuti mupindule nokha.

Zofalitsa Zosangalatsa Zamagulu, ndi Chifukwa Chake Analephera

Palibe yankho lenileni kapena lolakwika kulenga mwachidule, kapena pempho la kasitomala.

Simungathe kunena mwachidule kuti njira iliyonse yothetsera vuto la kasitomala ndi 100% yolondola, kapena ayi. Zonsezi zimagwirizana ndi zokambirana pakati pa akatswiri mu bungweli, ndi wogula, kuti agwirizane pa zomwe ziyenera kuchitidwa. Ndipo, nthawi zambiri, zimabweranso kumatope.

Mwamwayi, nthawizina malingaliro amenewo ndi OTHANDIZA, kutumiza chizindikiro mu tailspin kwa kanthawi. Nazi zitsanzo zambiri za malonda ndi malonda a PR amene makasitomala akugwedeza. Nazi zina mwazing'ono kwambiri za nthawi zonse.

Zosayembekezereka Zowonongeka Mawebhusayithi

Pamene mukuyang'ana webusaiti yanu kwa kampani yanu, mankhwala, kapena ntchito, mukufuna chinthu chokongola ndi chosakumbukika. Mukufunanso chinthu china chochepa, ndipo chimatha ndi .com. Inde, pali zowonjezera zambiri, kuphatikizapo .net ndi .biz, koma anthu amadziwika ngati .com.

Pa zifukwa zimenezo, mayina a webusaiti akhoza kukhala okhutira kapena osokoneza, pogwiritsa ntchito mauthenga okhudza mafoni omwe amatenga malo enieni (foni m'malo mwa foni), kapena Z m'malo mwa S (dogz m'malo mwa agalu). Chimene chimachitanso ndi kugunda kwa mawu. Mawebusaiti ndi mayina a mayina samatulutsidwa, kotero mawu amatha pamodzi. Ndipo izo zingathe kutsogolera mayina ena osadzimvera a webusaiti. Nazi zolakwitsa 10 zomwe zimatsutsa chikhulupiriro.

Cholinga Choti Chidziwitso Chotsatira.

Pamene zifika pa Super Bowl, zinthu ziwiri zokha zimawoneka ngati zofunika tsiku lotsatira; ndani adapambana, ndi malonda ati omwe adawonekera?

Nthawi zina, malonda akhoza kukhala abwino kwambiri. Malonda omwe akhala akuyesa nthawiyi akuphatikizapo malo apamwamba a Apple omwe amatchedwa 1984 ( otsogoleredwa ndi Ridley Scott ), ndipo, mwazifukwa zina, Budweiser Clydesdales. Nthawi zina, malonda angakhale odontho kwambiri.

Onani malo 10 otentha kwambiri, koma otsutsana kwambiri, a Super Bowl pomwe pano.