The Jewel In The Crown of Outdoor Advertising
Zimanenedwa kuti mukuwona malonda oposa 1000 patsiku, komabe kumbukirani 7 okha. Masiku ano, pakubwera kwa malonda adijito, chiwerengero choyambacho chikukwera kwambiri. Koma ngati mumayendetsa galimoto tsiku ndi tsiku, gawo lalikulu la malonda omwe inu mudzakhala nawo malonda a billboard. Malonda a Billboard amapezeka maonekedwe osiyanasiyana ndi kukula kwake ndipo amatenga matabwa akuluakuluwo mbali imodzi ya njanjiyo. Mudzawawonanso iwo mumzinda, ndikukhala oona mtima, kulikonse kumene wopanga mabanki angawapatse ndalama.
Musanayambe kulowa mu mitundu ya mabotolo , ndi ubwino ndi kuipa kwa kuzigwiritsa ntchito, tiyeni tione tanthauzo loyamba la malonda.
Tanthauzo Lenikulu
Dzina lotchedwa billboard limachokera ku mawu akuti "billing board," ndipo ndi malo aakulu omwe amalengeza malonda omwe akukonzekera chidwi cha oyendetsa galimoto ndi oyenda pansi. Kawirikawiri amaikidwa pamadera ambiri othamanga (magalimoto ndi magalimoto apansi), mapepala amatanthauza kukhala ophweka, odabwitsa, ndi opanga. Ndipotu, dipatimenti ya kulenga ku bungwe lirilonse la malonda likugwiritsabe ntchito mwayi wa malo osungirako ndalama, chifukwa ndi mwayi wapamwamba wopanga ntchito, yogwira ntchito.
Zolemba za Billboard
- Kukula kwakukulu kwa bolodiloli pamsonkhanowu kulidziwika ngati "ndondomeko," koma kukula kwake kwa bolodi kungakhale kosiyana kwambiri malingana ndi malo. Komabe, kukula kwake kwa malonda a malonda ndi mamita 14 pamwamba ndi mamita 48 m'lifupi.
- M'mbuyomu, mapepala apangidwe amapangidwa pogwiritsa ntchito zigawo za mapepala ophatikizidwa kuti apange fano limodzi. Masiku ano, kusindikiza kwa digito pa vinyl kumathandiza kuti chithunzi chonsecho chizisindikizidwe pa pepala limodzi ndipo chikhoza kukhazikitsidwa mofulumira komanso mosavuta.
- Nthawi yodalirika ya bwalo lamabukuli ndi masabata 12. Pa chifukwa ichi, ndikofunika kuti mabanki amakhala ndi zowonjezera. Mabotolo ndi malo abwino omwe amatumizira mauthenga a nthawi yaitali, koma palibenso china chilichonse chokhazikika chomwe chimayenera kupita kwinakwake.
- Zolemba zamagetsi zimalola kuti ziwonongeko zowonongeka, kapena zotsatidwa ndi malonda ena. Nthawi zina, makasitomala amatha kusankha nthawi yotsatsa malonda ndi makampani ena, ndi kulenga kumasulidwa kunja kwa mphindi zingapo.
- Mabotolo ndi mbali ya mgwirizano wa OOH , womwe umaimira kunja kwa nyumba.
Kugwiritsa ntchito Billboard
Kutsatsa Billboard kungakhale yotsika mtengo malingana ndi kukula ndi malo. Komabe, ndalamazi ziyenera kuyesedwa motsatira mtundu wa uthenga womwe mukufuna kuwupeza. Monga lamulo la thumb, mapepala amalembedwa mofulumira kwambiri, choncho sayenera kukhala ndi zambiri zambiri.
Ngati pulogalamu yanu ndi imodzi mwazodziwitsa ndi kulengeza chizindikiro, malonda a pa bwalo lamabuku ndi njira yabwino. Ngati mukufuna kufotokoza zambiri zokhudza mankhwala kapena mapulogalamu anu, mabotolo ayenera kupewa. Zimanenedwa kuti MAVESI AMBUYE ndiwo ndalama zabwino zomwe zili pamakalata , ndipo zingathe kuchepetsa mphamvu yanu yolankhulana ndi ogula.
Muyeneranso kuganiziranso zomwe zili ndi ndondomeko ya zojambulajambula, chifukwa izi zingakhale ndi zotsatira zolakwika. M'mbuyomu, mabanki okhudzana ndi chiwerewere amachititsa ngozi pa misewu ndi motorway (malonda a Wonderbra anali otchuka kwambiri chifukwa cha izi), ndipo simukufuna kuti ngozi za galimoto zisonyezedwe mwachindunji ndi polojekiti yanu.
Mabotolo Amene Akupita Patsogolo
Pali mabanki nthawi zonse, ndipo pali mapepala a 3D omwe amapita pamwamba ndi kupitirira kuti akope chidwi cha owona (ndi mphoto majuries).
Ngakhale kuti palipakati ndi kutalika kwa mabwalo, ndi kusokoneza malamulo, otsatsa ali ndi mphamvu zowononga malire ndikupanga mapepala omwe ali abwino.
M'mbuyomu, mabanki awonetsa kuwonongeka kwa galimoto, utsi wa fodya, ndi zotsatira zapadera, ndipo akhala ndi anthu enieni okhala nawo. Mtundu uwu wa bwalo lamakono siwotsika mtengo kwambiri kubweretsa, monga kuchuluka kwa mtengo kumachokera pakubwereka danga. Kukonzekera monga chonchi kuli koyenera kufufuza, popeza kukupatsani ROI wamkulu, ndipo mudapereka chithandizo chadailesi cha media chomwe chingathe kuwona mauthenga ambirimbiri.