Phunzirani za Njira Zothandizira Akasitomala.
Kupeza kwa kasitomala ndi magazi a kampani iliyonse. Ndizodziwika bwino. Simungathe kupanga ndalama popanda makasitomala. Simungakhoze kukula ndi kupambana popanda makasitomala. Ndipotu, popanda makasitomala, mulibe kampani konse. Choncho, kunena kuti kugula makampani n'kofunika ndikumvetsa phindu la ntchito yofunika kwambiri yotsatsa malonda iliyonse yomwe ingatheke kunja.
Kukwapula kwakukulu, kugula kwa makasitomala ndi mawu omwe amagwiritsidwa ntchito pofotokozera njira yobweretsa makasitomala atsopano ku mtundu wina, mankhwala kapena ntchito.
Ndi zophweka. Komabe, kuchita bwino ndikovuta kwambiri kuposa izo. Ndipo imayamba ndi ziwerengero zotsatirazi:
Zimalipira kasanu kupeza kasitomala watsopano kusiyana ndi kusungirako zamakono.
Tangoganizirani izi. Mudzagwiritsa ntchito $ 5 kupeza wothandizira ndalama zonse $ 1 zomwe mumazisunga mokhulupirika pa mtundu wanu. Podziwa zimenezi, mwachibadwa mumafuna kuti pulogalamu yanu yopezera makasitomala ikhale yogwira mtima, chifukwa ndizofunika kwambiri. Mukakhala nawo, kusungirako makasitomala ndi njira yophweka komanso zambiri zopanda ndalama (ndipo zonse zimabwera kuti zithetse makasitomala bwino, ndikuwapangitsa kuti azidziona kuti ndi amtengo wapatali).
Izi zimachitika nthawi zonse zokhudzana ndi ndalama, ndipo izi zimadziwika kuti ROI, kapena Return On Investment . Ngakhale pali njira zambiri zopezera makasitomalawa, njira zina zingatheke, ndipo ena sangathe. Koma cholinga chachikulu cha kukwaniritsa makasitomala ndi kuchita ntchito zocheperapo, ndikugwiritsa ntchito ndalama zocheperapo, kupeza makasitomala ambiri momwe angathere m'khola.
Njira Zothandizira Anthu.
Mtundu uliwonse wa malonda kapena malonda wapangidwa kuti akope anthu kwa iwo, ndi kukhala okhulupilira okhulupilira. Komabe, njira zina ndizopambana kuposa ena, ndipo ena angapereke bungwe la malonda kapena kuwonetsa zidziwitso zomwe akufunikira kuti adziwe momwe ntchitoyi inalili yabwino.
Pamwamba pa malonda a mzere, monga zikwangwani , ma TV ndi ma radio, ma posters, kusindikiza malonda ndi maofesi a ma cinema amachita ntchito yabwino yopeza chizindikiro patsogolo pa mamiliyoni ambiri a maso. Koma samakonda kugulitsa, kapena amakhala ndi njira zotsatila kutembenuka kwa kasitomala.
Kupyolera mu mndandanda ndi pansi pa mndandanda ndi kumene njirayi imakhala yambiri ya sayansi komanso yophunzitsa. Mwachitsanzo, makalata olembera makalata omwe ali ndi manambala a foni kapena maadiresi amtuma amapereka bungwe la malonda ndi deta yomwe ingawauze:
- Zidutswa zingati zomwe zinatumizidwa kunja
- Ndizidutswa zingati zomwe zinatsegulidwa ndikuyankhidwa
- Ndi zingati zingapo zomwe zakhala zikugulitsidwa, kapena kutembenuka
Komabe, masiku ano kupeza kasitomala kumapeza malo okhala ndi zamasewero, ndi Facebook ndi Twitter, makamaka, pokhala ndi zinthu zabwino zopezera anthu. Pano, mukhoza kutsogolera makasitomala ndikuwauza za zopereka zazikulu kapena mizere yatsopano. Mukhoza kuwapangitsa kukhala amtengo wapatali, kukambirana payekha ndi anthu, ndikugawana nzeru zomwe zimamanga chizindikiro.
Kupeza Kampani ndi Kubwerera Pa Investment.
Kuchokera mwachindunji makalata omwe tatchulidwa poyamba, ROI ikhoza kugwirizanitsidwa, ndipo bungwe likhoza kudziwa mtengo wonse wa pulojekiti, mlingo woyankha, kutembenuka kwa mtengo ndi mtengo pa kasitomala.
Izi zikhoza kugwiritsidwa ntchito powadziwitsa masewera amtsogolo ndi njira zogulitsa.
Mwachitsanzo, kuyesayesa kwachindunji makalata kungapangidwe pogwiritsa ntchito chidutswa choyesa kuyesa mapulogalamu atsopano. Chida chokhala ndi chidutswa chidzakhala chidutswa choti chigwire, ndipo chidzakhala ndi ROI yogwirizana nayo - tiyeni tizinena kuti ndi $ 12 yobwezeredwa pa $ 1 yomwe yathetsedwa. Chigawo choyesera nthawi zambiri chimasintha mtundu umodzi, mwina chiwongoladzanja, mzere wosiyana pa envelopu, kapena mtengo wosiyana.
Deta ikadzafika, ikhoza kuyesedwa kuti zatsopanozi zikhoza kukhala zabwino, zofanana, kapena zoipitsitsa kuposa momwe zimakhalira. Izi zimagwiranso ntchito m'madera ambiri a ma TV, kuphatikizapo kugula pa intaneti.
Ngati izo ziri zofanana kapena zoipitsitsa, ndiye chidutswa chogwiritsira ntchito chikugwiranso ntchito ndipo mayesero atsopano amachitidwa. Ngati, komabe, zimapindula bwino - kunena $ 13 pa $ 1 iliyonse - ndiye chidutswa chatsopano chimakhala choyendetsa, ndipo ndondomeko yonse imayambiranso.
Pochita izi, luso la kukwera kwa makasitomala limakhala la sayansi yambiri. Komabe, ROI si njira yokhayo yoyezera kupambana. Ena amagwiritsa ntchito mawindo otseguka, kutembenuka, kapena kampeni kukumbukira maphunziro. Ena amagwiritsa ntchito makanema kapena mawonedwe, monga mavidiyo a mavairasi.
Koma zilizonse zomwe bungwe la malonda kapena malonda lachita, ndikofunika kuyesa, kufufuza, ndi kulemba zofufuza. Ena amati sizingatheke kubwereza mphezi mu botolo, koma mtsogoleri wabwino wogula makampani adzachita chimodzimodzi icho, nthawi ndi nthawi. Ndipo izi zidzathandiza kuti ntchito yake ikhale yamtengo wapatali ku dipatimenti iliyonse yamagulu kapena nyumba.
Zowopsya za Pulogalamu Yogulira Akasitomala Opanda Maso
Musaganize kuti zovuta kwambiri zomwe zingatheke ndi ndondomeko yopeza makasitomala ndikuti simubweretsa makasitomala okwanira. Ngakhale kuti ndizoipa, palinso zotsatirapo zowopsa kwambiri - mumawopseza makasitomala amakono panopa, kapena mumataya chizindikiro chanu kwambiri moti palibe amene angagule mankhwala anu kapena kuwononga ntchito zanu.
Pakhala pali zitsanzo zambiri zaposachedwa za zopondereza zofuna kupeza makasitomala. Mwina chodabwitsa kwambiri chinachokera ku Super Bowl malo a Groupon m'chaka cha 2011. Pawunikirayi, Timothy Hutton akuwombera, akulankhula za mavuto omwe Tibet akukumana nawo. Ndiye, onse amakhala okondwa ndipo akuti "Koma iwo akudulabe nsomba zodabwitsa za nsomba. Ndipo popeza kuti 200 tinagula pa Groupon.com, tikupeza chakudya cha $ 30 cha Tibetan cha $ 15."
Sikuti phokosoli silinali logontha komanso lokhumudwitsa, ilo linali ndi anthu opanduka motsutsana ndi chizindikiro. Amalonda anatuluka kugwira ntchito pa Twitter ndi Facebook kuti adziwe momwe zinalili zovuta, komanso kuti sanagulenso kuchokera ku Groupon kachiwiri (ndizoopseza chabe, koma chizindikiro chingathe kuvutika mu nthawi yayitali).
Zitsanzo zina zimaphatikizapo msonkhano wa "Secret Perfect Body" wa Victoria Secret, kukopera kwa Apple kwa Album ya U2 yatsopano, ndi Match.com kulankhula za zovuta zomwe munthu wina sakonda.
Zonsezi zinali ndi zotsatira zosiyana. Iwo amayenera kubweretsa makasitomala atsopano, koma mmalo mwake, iwo amawopa atsopano kutali, ndipo apanga makasitomala amakono akusiya chizindikirocho.
Choncho, musanayambe nthawi ndi ndalama pa ntchito yatsopano yowunikira, onetsetsani kuti mukukhulupirira kuti idzachita ntchito yomwe cholinga chawo chidzachite.