Nkhani ya Kampeni Yakale Yakale
Tiyeni tiyankhule za mowa, ndi fano. Sitikukayikira kuti mwawona Stella Artois popereka malo osungiramo zakumwa, mipiringidzo, ndi mabungwe. Koma malingaliro anu akhoza kukhala osiyanasiyana malinga ndi kumene mwakhala.
Ngati mutakhala ku United Kingdom pakati pa zaka za 1982 ndi 2007, mutha kudziwa mawu akuti "Zothandizira Kwambiri" ndipo nthawi yomweyo mudzazilumikizana ndi Stella Artois, mowa wa Belgium. Ndi choyera, choyera ndi chokongoletsera, chimayang'ana kunyumba ndi moniker ya mtengo wokwera mtengo, ndipo nthawizonse amayesera kutsatira moyo umenewo.
Mbiri Yachidule ya Kutangaza kwa Stella Artois
Chiyambi cha polojekitiyi ndi Sir Frank Budge Lowe, wofalitsa yemwe anali kugwira ntchito pa Stella Artois ku Collett Dickenson Pearce (CDP) m'ma 1970. Chimodzi mwa malonda ake otchuka kwambiri anali ndi mutu wapamwamba kwambiri wakuti "Kufuula Kwanga, Iye Ananong'oneza Bondo" ndipo mizu ya kampeni yowonjezereka yotsimikizirika ikhoza kuwonetseredwa mu kuphedwa kumeneku. Stella ndi wotsika mtengo, ndipo simukufuna kuti mutenge dzanja lanu m'thumba lanu kuti mugulire kuzungulira. Koma mumapeza zomwe mumalipira. Pankhaniyi, khalidwe lenileni.
Frank Lowe atachoka ku CDP mu 1981 kuti apange Lowe Howard-Spink (amene anakhala Lowe ndi Partners Worldwide) adatenga nawo ndalama za Stella Artois. Chaka chotsatira, Pulezidenti Wowonjezera Wowonjezereka unayambika, kutembenuza choipa chachikulu cha mtunduwu (mtengo wapatali) kukhala wothandizira mankhwala. Tsopano, kupereka zambiri kwa mowa unali chitsimikizo cha khalidwe, chomwe chinapangitsa kuti chikhale pamwamba pa otsika mtengo.
Kusindikiza malonda pamsonkhanowu kunapangitsa kuti anthu azikhala ndi ndalama zambiri. Chimodzimodzinso, kuyambira mu 1984, chimapatsa timadzi ta Stella Artois pafupi ndi mbale yomwe ili ndi soseji imodzi. Mutu wa mutu - "Tut, tut.
Wina akuwonetsa bokosi pa nthawi yotseka - "Bwera pamodzi ndi abambo.
Kodi mulibe malo oti mupite? "Pulogalamuyi idapitirirabe mpaka chaka cha 1990. Kenaka panafika malonda amodzi omwe amawonetsera ku Ulaya cinema.
Stella Artois Amapanga Zochita Zopangira Zamagetsi
Mkulu wogwira ntchito ku Lowe, pa akaunti ya Stella Artois, adafika poona Jean do Florette. Ndilo buku lapamwamba la cinema ya ku France yamakono, yomasulidwa mu 1986 ndipo ikuphatikiza Yves Montand ndi Gérard Depardieu. Izi zinawathandiza mtsogoleri wodalenga kulembera zolemba pogwiritsa ntchito lingaliro lofanana kwambiri, ndipo zotsatira zake zinali Jacques de Florette - TV ndi cinema ad zomwe zinayambitsa mndandanda wonse wa malonda opindula.
Izi zinakhazikitsa maganizo okhutiritsa kwambiri mu malingaliro a ogula, ndipo adachita ndi kukhudzidwa kodabwitsa kwa mafilimu ndi mafilimu apamwamba kwambiri. Ankaphatikiza ndi soundtrack yomwe ikufanana ndi chizindikiro cha Stella Artois. Ngakhale kuti malondawa anali okhudzidwa ndi omvera olankhula Chingerezi, adawonetsedwa kwathunthu mu Chifalansa ndipo alibe zilembo zenizeni. Izo sizinkazisowa izo. Samalani nokha, mudzalandira uthengawo.
Stella Artois adagwirizanitsa ndi mafilimu pothandizira zikondwerero zosiyanasiyana zamakanema ndi zikondwerero, makamaka ndi Channel 4. Ndipo pakati pa 1991 ndi 2002, asanu ndi awiri a Jacques de Florette adalengeza malonda, ndipo wotsiriza - Dokotala Wabwino - kulandira mphoto yabwino kuposa msonkhano wina uliwonse chaka chimenecho.
Kutulutsa Mkazi Wachikazi Image
Mwamwayi, Stella Artois sakhala wokhoza kukhala wokhutira ndi malonda apamwamba a malonda ake. Zilibe kanthu ndi ubwino wa mowa koma mgwirizano ndi "lager louts" omwe, mwazifukwa zina, anasankha Stella Artois kukhala zakumwa zawo zakumwa. Chinakhala chakumwa chodziwika pakati pa anthu ochita maseŵera a mpira, oledzeretsa, ndi ochita masewera olimbitsa thupi, omwe amalandira dzina loti "chiwombankhanga cha akazi."
Mu 2007, pulogalamu yowonjezereka yowonjezereka yathyoledwa bwino, ndipo mawu a Stella adapewa mu malonda. Chodabwitsa ndi chakuti, Stella Artois tsopano ndi imodzi mwa mabasi otsika mtengo m'masitolo ogulitsa mowa ndi mipiringidzo yambiri, kubwera mkati mwa mtengo wofanana ndi zoweta zambiri zapakhomo.
Stella Artois - Imwani Chalice, Osati Galasi
Mndandanda waposachedwapa wochokera kwa Stella Artois sikumayenderana ndi zakumwa zokha, koma momwe amamwa.
Ndipo, choti muzimwa izo. Pakukweza kwakukulu komwe kanakhala pa webusaiti, zojambula pafoni, kusindikiza malonda ndi zina, Stella Artois analimbikitsa omwawo kuti asamapatse mpweya wabwino kuchokera ku Stella Artois Chalice, omwe anali kupereka kwaulere. Zikwizikwi ndi anthu zikwi zinayankhidwa ku chitukuko cha 1-800-MY-CHALICE. Koma izi zinabwera ndi pang'ono. Pa nthawi yomweyi, Newcastle Brown Ale adayenda mosiyana kwambiri, akutsatsa malonda mwachinyengo pansi pa msonkhano wa "no bollocks" (palibe bollocks ndi british British slang). Chilengezo cha "Amene Amagwiritsa Ntchito Mawu" Chalice? "" Chinali chokongola kwambiri, koma kuika malondawa pambali ndi malonda a Stella Artois anali azinthu zamagetsi ogula.
