Njira Zomwe Zimakupangitsani Kuti Muzigwiritsa Ntchito Ndalama
Mabungwe ogulitsa ndi malonda ali ndi thumba la zizolowezi zokopa zomwe zimapanga makasitomala m'manja. Ntchito yodzifalitsa yokha ili ndi zaka mazana ambiri, koma yakhala yambiri ya sayansi m'zaka zapitazi 50-60, ndi zowonjezera ndi njira zomwe zikugwira dzanja kuti ndikugulitseni movutikira.
Njira 13 zotsatirazi zimagwiritsidwa ntchito ndi otsatsa malonda kwambiri pogulitsa katundu ndi mautumiki, ndipo ngakhale lero, mudzawonekera kwa angapo a iwo.
Aphunzitseni, ndipo mumvetse chifukwa chake ali othandiza.
1. Kuwopsya Njira
Pali njira zingapo otsatsa malonda amagwiritsa ntchito mantha . Chowonekera kwambiri, chimagwiritsidwa ntchito ndi makampani mmadera otetezeka, chitetezo chaumwini, ndi thanzi. Momwemo "zinthu zoipa zidzakuchitikirani ngati mulibe mankhwala kapena ntchitoyi." Koma palinso njira zina zomwe mantha angayendere mu njira zamalonda. Mwachitsanzo, "mantha a kutaya" (amadziwikanso kuti FOMO) akukwera kwambiri. Mu msinkhu umene uthenga ulipo mosavuta koma wochulukirapo, mumatsimikiza motani kuti mukuwona zonse zomwe mukuyenera kuziwona? Ndi chifukwa chake mukufunikira foni iyi, kapena pulogalamu iyi, kapena phukusi la TV. Kumbukirani, mantha ndi chiwopsezo cha ubongo. Ndizovuta komanso zosavuta kulowa. Koma, zimakhalanso zosavuta kusiya ndi kupuma. Kodi mukuyenera mantha kuti musakhale ndi mankhwala kapena ntchito? 99% ya nthawi, ayi, simuyenera. Iwe ukugwiritsidwa ntchito.
2. Kulonjeza Chimwemwe
Njira yabwino kwambiri yodziwira makasitomala atsopano ndikulonjeza chimwemwe. Zakhala zikuyenda bwino kuyambira malonda otsatsa kusintha muzaka za m'ma 1960, ndipo zamphamvu kwambiri masiku ano kuposa kale lonse. Zimagwira ntchito monga izi: Pakalipano, simukusangalala; koma, simukuyenera kukhala. Gulani chinthu ichi kapena utumiki ndipo mudzadzazidwa ndi chimwemwe.
Kuchokera ku magalimoto ndi zodzikongoletsera ku maubwenzi apamtima ndi zipangizo zamagetsi, maziko oyambirira samasintha. Otsatsa samasamala kuti muli okondwa bwanji tsopano, amangokuuzani kuti mudzasangalala kwambiri ngati mutagula bwino. Chimwemwe chimakhala chachilendo (anthu ena amatcha mankhwala ogulitsira mankhwala) ndipo posakhalitsa mukuyang'ana chinthu chatsopano kuti mubwezeretse chisangalalo chomwe mumamva.
3. Kugonjetsa Makhalidwe Anu
Itanani izi "kusunga ndi a Joneses". Ichi chinakhalanso njira yovomerezeka yogulitsa katundu kwa zaka makumi ambiri, ndipo imayenda bwino. Winawake adanena kuti "timayesa chimwemwe chathu kapena kupambana kwathu ndi anzathu" ndipo izi ndi zoona. Ngati muli ndi galimoto ya Honda ya zaka 3 mumasewera okongola, ndipo wina pafupi ndi inu akuyendetsa ndi bwatolo wakale, mukuganiza kuti mukuchita bwino. Ngati munthu yemweyo akubweranso tsiku limodzi ndi mzere watsopano, BMW yatsopano, mwadzidzidzi mumamva ngati simukuchita. Palibe mumoyo wanu wasintha, koma mukukhulupirira kuti. Mwa njira iyi, otsatsa amakulimbikitsani kuti mukhale ndi chinthu chachikulu chotsatira. Mukufunikira izi, chifukwa aliyense woyandikana ndi inu akuchipeza. Ambiri a ife timagonjetsedwa, ndipo mwadzidzidzi aliyense ayenera kukhala ndi $ 700 smartphone.
4. Kulepheretsa kupezeka (Zopanda malire)
Njira ina yonena izi ndi "kupanga zoperewera" ndipo zimayenda bwino.
Mwachitsanzo, opanga ambiri amapanga mawonekedwe awo azinthu kuti agwirizane ndi mafilimu kapena makanema a TV, ndi kupereka zochepa zolemba zawo. Anthu adzatuluka kukagula chomwe chiri chofanana chomwecho ku nthawi zonse, chifukwa chakuti ali ndi chizindikiro chaching'ono chapadera pa icho. Chinthucho chokha sichikusowa nkomwe; zokhazokha ndizo. Ndipo kukhala woona mtima, iwo akhoza kupanga mamilioni. Nike amapanga mizere yochepa, ndipo anthu amawalipira ndalama zambiri pa msika wachiwiri. Dzifunseni nokha, kodi mukufunikira izi chifukwa chakuti palibe zambiri za izo?
5. Kukhala Anzanu ndi Inu
Mumadalira anzanu zambiri kuposa momwe mumadziwira osadziwika, kotero otsatsa adapeza njira zodzikondweretsa kwambiri kwa inu. Zolinga zamanema zamasewero zachita ntchito yodabwitsa yolowera mabwenzi anu, ndi mavidiyo osangalatsa ndi mauthenga omwe amakupangitsani kuti muyanjane ndi chizindikiro tsiku ndi tsiku.
Pamene ikufika nthawi yogula chinthu china kapena ntchito, talingalirani yemwe ali pamwamba pa malingaliro? Makampani, ndi makampani aakulu kumbuyo kwawo, safuna kukhala bwenzi lanu; iwo akufuna ndalama zanu, ndi kukhulupirika kwanu. Ndipo iwo amafuna kokha kukhulupirika kwanu chifukwa kumatanthauza ndalama zambiri. Musanyengedwe ndi njira iyi. Mukhoza kukonda chizindikiro, koma muzichiyesa mofanana ndi china chilichonse.
6. Kupanga Zochita Zabwino
Pali otchuka kunja uko ndi mamiliyoni a mafanizi. Amawakonda, amalemekezedwa, ndipo amawakonda. Mutha kukonda Jerry Seinfeld, kapena mungapeze dzina la Kim Kardashian m'ndandanda. Amuna amagwiritsa ntchito mabwenzi abwinowa ndikugwiritsa ntchito phindu lawo, kupeza zokondweretsa kuti azigulitsa zinthu zawo kuti muwagule. Inu mumamverera kale bwino za munthu ameneyo, kotero chizindikiro chikulowetsa pa izo. Nike akuthandizana ndi Michael Jordan, ndi nyenyezi zambiri zamasewera, adalenga mabiliyoni ambiri. Iwo ali nsapato zomwezo, iwo amangokhala ndi dzina lawo omangirizidwa kwa iwo. Mankhwala adzadziwonetseranso m'mafilimu ndi ma TV omwe amadziwika kuti amapangidwira mankhwala.
7. Kupangitsa Inu Kuseka
Nchifukwa chiyani ambiri a Super Bowl amavomereza? Nchifukwa chiyani mauthenga ambiri a chitukuko ndi makampani akukupangitsani kuseka? Yankho ndi lophweka; kuseka ndi malingaliro abwino, ndipo pamene mumagwirizanitsa chinthu chabwino ndi chizindikirocho, mumakhala mukuchikumbukira, ndikugula. Ngakhale makampani a inshuwalansi ndi mabanki akugwiritsa ntchito kuseketsa, ndipo iyi si malo omwe ambiri a ife tikufuna kuti tizipereka kwa wokondweretsa. Koma mfundo yaikulu ndi yakuti, kuseketsa kumagwira ntchito mofulumira kwambiri kuposa chinthu chomwe chimakupangitsani kuganiza pang'ono, kapena mumasiya kumverera mwachifatso. Ndicho chida champhamvu mu zida za otsatsa, ndipo muyenera kudziwa kuti zikugwiritsidwa ntchito kuthetsa zolepheretsa ndikugwiritsa ntchito ndalama.
8. Kudzichepetsa Zinthu ndi Nyama
Amadziwika kuti anthropomorphism, ndi malonda, ndizowotcha moto kuti muthe kukhala ndi chidwi. Nyama zomwe zimalankhula (Geico gecko, bakha la Aflac, Tony the Tiger) ndi chitsanzo chabwino cha njira iyi. Zili zosayembekezereka, nthawi zambiri zimaseketsa, ndipo zimakhala zosavuta kuti tigwirizanitse mwachikondi ndi chizindikiro. Njira zina zimaphatikizapo kupereka zida za anthu kuti zikhale zojambula kapena zinthu zopanda moyo, komanso ngakhale kupatsa zinthu izi zokhazokha (filimu yokongola ya Pixar yotchedwa Luxo Jr. ndi chitsanzo chabwino kwambiri cha njira iyi, ngakhale kuti sinagwiritsidwe ntchito kugulitsa chinthu china). Mukawona malonda akuwongolera nyama ndi zinthu, dziwani kuti akuchita zimenezi kuti mupite kumbali yanu yabwino, ndikupangirani ndalama.
9. Kugwiritsa ntchito Psychology Reverse
Sikuti amangogwira ntchito pa ana. Monga akulu, tingathe kutengedwera mosavuta ndi njira zamaganizo zosiyana siyana zomwe zimagwiritsidwa ntchito pa malonda. Zingakhale zomveka ngati Patagonia wotchuka "Musagule Izi", kapena zowonekera kwambiri, monga zodabwitsa za "Lemon" kwa VW. Iwo adayitanitsa galimoto yawo mandimu, koma mutapeza chifukwa chake, mumafuna kwambiri. Zonsezi zimakhudzana ndi lingaliro lachinyengo la kulamulira ndi kupambana komwe kumapereka kwa wogula. Momwemo, "musandiuze ine choti ndichite kapena kuganiza, ndichita izo ndekha." Mwadzidzidzi, mumapeza kuti mukufuna kutsutsana ndi chizindikiro, kugula kuti muwawonetse amene ali ndi udindo.
10. Kugwiritsira ntchito Zithunzi Zogonana ndi Zosokoneza
Zimagulitsa. Zimaterodi . Kwa zaka zambiri, otsatsa akhala akugwiritsa ntchito zithunzi zolimbana ndi kugonana ndi chinenero kutikakamiza kuti tigule zinthu, kuchokera ku mapasa a Coors Light, kupita ku laka lamala lawindo la Diet Coke. Kugonana kumagulitsa zakumwa , magalimoto, mafoni, zovala, cheeseburgers (kukuyang'ana iwe Carl's Jr.) komanso mipando . Ndipo ^ ife tonse timagwera pa izo. Ndizoyankhidwa kwambiri, ndipo kumapeto kwa tsiku, timatengedwera ndi malonjezo opanda pake ndi kufanana kolakwika.
11: Kumakukhumudwitsani Kukhala Wopanda
N'zomvetsa chisoni kuti mukuwerenga molondola. Ndi njira yowonongeka yogulitsira ntchito yogwiritsidwa ntchito bwino kwazaka zambiri, ndipo ikugwiritsabe ntchito lero. N'zoona kuti otsatsa sanena zambiri "moyo wanu umamwa koma mumakhala bwino ngati mugula mankhwalawa." Komabe, amatha kupereka izi, ndipo amachita bwino. Zithunzi za anthu akuyang'ana pang'onopang'ono, mwinamwake akuyenda pang'ono pang'onopang'ono, poyerekeza ndi pambuyo pa mafano a iwo akusangalala tsopano pakuti iwo ali ndi chovala chatsopano, kapena penyani, kapena galimoto. Malonda a mowa amachititsa kuti ziwoneke ngati mutangodzikondweretsa nokha pambuyo pa mapepala angapo. Ndipo pali malonda odzola (mwachitsanzo, Iye anapita ku Jared) omwe amasonyeza momwe amakhumudwitsidwa ndi zoopsa inu nonse mumverera ngati simutenga mphete kuchokera pamalo abwino.
12: Kugwirizanitsa Chida kapena Utumiki ndi Anthu Amene Mumakonda (ndi Kukhulupirira)
Zovomerezeka zapadera ndi bizinesi yaikulu. Ndipotu, masiku awa okhala ndi mapepala monga Instagram, Twitter, ndi Facebook, ndi aakulu kuposa kale. Ndipo chifukwa chake ndi chophweka - chimagwira ntchito. Chithunzi chodziwika bwino chomwe chimakhala chisawonongeke chikhoza kuyendetsera ndalama zokwana madola mamiliyoni ambiri ndikudziwitsa anthu, kapena zimangopempha Kim Kardashian West kuti avomereze pa Instagram kwa $ 250,000 ndikukhala panthawi yomweyo. Ndiko kulondola, Kim amandiuza zambiri kuti atenge chithunzi chake ndi chogulitsa, koma ali ndi otsatira oposa 105 miliyoni, amapereka katundu wambirimbiri kwa buck wawo.
13: Kuwonetsa Anzanu Onse Akuchita
Monga ogula, ambiri a ife sitimakonda kukhala kunja uko pamphepete mwazi wa mankhwala atsopano kapena utumiki. Pali anthu oyambirira kulandira, ndipo pali anthu ambiri omwe amagula malondawo akakhala otchuka mokwanira. Kotero, poti ndikudziwe kuti ndiwe mmodzi mwa anthu okhawo omwe ali pagulu la anzanu omwe sagula X mankhwala kapena ntchito, akukupangani kuti muzimva ngati munthu wonyenga. Aliyense ali ndi Netflix, bwanji? Ana onse ozizira ali ndi iPhone, inu simukufuna kuti mukhale nokha yemwe sali, molondola? Kwenikweni, ngati simuli ndi ife, simukuthandizani.