Mbiri ya Ntchito: B2B ndi B2C Sales

Ngati mutagulitsa gulu lililonse la malonda mu zidebe ziwiri, zidebe zidzakhala B2B ndi B2C. B2B imayimira "Bzinesi ku Bzinesi," ndipo B2C imayimira "Business to Consumer." Ngakhale kuti anthu onse ogulitsa malonda samangodziwa imodzi mwa zidebezi, ambiri ndi, ndipo kumvetsetsa kwapadera kwa aliyense ndikofunikira kwa iwo omwe akufuna kuyamba ntchito mu malonda kapena akufufuza kusintha kwa ntchito .

B2B Sales

Kawirikawiri, makampani omwe amagulitsa malonda a B2B amagwira ntchito limodzi ndi malonda ena omwe angafunike mankhwala omwe amapereka kapena ntchito zomwe amapereka. Makampani ambiri ogulitsa malonda a B2B ali ndi ogwira ntchito ogulitsa magulu kapena angagwiritse ntchito malonda awo kwa ochita malonda odziimira pawokha .

Amene ali malonda a B2B amasangalala ndi "ntchito" yachilendo, mndandanda wa zochitika za bizinesi ndipo kawirikawiri ena amaimira "magulu" omwe amagwiritsa ntchito malonda.

Zotsalira zazikulu kwa omwe ali malonda a B2B ali ndi chiyembekezo chochepa, mpikisano ndi moyo wawo nthawi zambiri zimakhudzidwa kwambiri ndi mavuto azachuma omwe amalonda amagulitsa. Tangoganizani katswiri wa zamalonda wa B2B yemwe amagwiritsa ntchito kugulitsa zida zolemetsa kwa mafakitale. Chifukwa cha kuchepa kwa ntchito zochokera ku US, ntchito yake yosungirako ntchito mwinamwake siikwera pamndandanda wa "zinthu zomwe ndimakonda za ntchito yanga!"

Malingana ndi zovuta zazing'ono, makampani ambiri-omwe amapangidwa ndi B2B ogulitsa malonda, ndi ochepa omwe angakhale nawo makasitomala omwe ali nawo.

Mwachitsanzo, wogulitsa malonda amene amagulitsa mankhwala opangidwa kuti apangitse injini kuvala mu injini ya diva ya diva 10 imangokhala kugulitsa mankhwala ake okha kwa omwe ali mu valve 10, malo a msika wa dizilo. Gulitsani chinachake ngati mababu a malonda ndipo mndandanda wazomwe mukuyembekezera ndi mwina osatha.

B2C Sales

Kwa omwe ali mu B2C malonda, aliyense ndi amene angakhale kasitomala. Mosiyana ndi malonda a B2B, kumene amalonda amalonda kugulitsa malonda ena, akatswiri ogulitsa malonda a B2C amagulitsa kwa aliyense amene angafunike, apindule, akufuna kapena ali ndi ndalama zokwanira kuti agulitse mankhwala kapena ntchito. Mndandanda wa ntchito za malonda a B2C ndizopanda malire, zomwe zimakonda kwambiri kugulitsa galimoto , malonda a kunyumba, makompyuta a kunyumba ndi magalimoto.

Ngakhale sizinthu zonse za B2C zomwe zimagwirizana ndi aliyense mu malingaliro, zopindulitsa kwambiri kapena mautumiki ali ndi "kuyitana kwakukulu." Izi zikutanthauza kuti anthu ambiri adzakhala ndi chidwi chokhala ndi / kugwiritsa ntchito mankhwalawa. Kuwongolera kwakukulu, zochepa zogulitsa malonda.

Ndi malonda a B2C, njira yowonjezera yowonjezera kapena kuchepetsa kukula kwa kuyitanitsa ndiyo chitsanzo cha mtengo . Ngati mukufuna kupanga umwini wodalirika, perekani mtengo umene sungagwiritsidwe ntchito ndi ogulitsa ambiri. Ngati mukufuna kutenga katundu wanu m'nyumba zambiri monga momwe mungathere, kuchepetsa mtengo momwe mungathere kuti mugulitse mankhwala anu.

Chidule

Kusankha pakati pa ntchito mu B2B kapena B2C malonda kumatsikira kumene katswiri akuganiza kuti akhoza kupeza kukwaniritsa. Zonsezi zimapindula ndipo zonsezi zimakhala zovuta.

Ndipo ngakhale magulu awiriwa akugulitsidwa nthawi zonse, akatswiri ambiri amalonda amayang'ana B2B kapena B2C. Zochita zogulitsa zimakhala zofanana ndizofunikira kuvutikira ndi kudzipatulira.

Anthu omwe ali "anthu", ndipo omwe amasangalala kugwira ntchito mwachindunji ndi anthu angapange bwino B2C pomwe iwo omwe akufuna kukhala ndi luso lapamwamba kwambiri angasankhe ndikukula mu malonda a B2B. Malusowa onsewa adzagwiritsidwa ntchito mu B2C ndi B2B koma aliyense adzagwiritsidwa ntchito pa digiri yapamwamba pa iliyonse ya malonda ntchito.

Pamapeto pake, zimabwera kwa zolinga zamalonda, malingaliro, zosowa zapadera ndi chilakolako.