Phunzirani kusiyana pakati pa B2B Sales ndi B2C Sales

B2B ndifupi ndi "bizinesi ku bizinesi." Iyo imatanthawuza malonda omwe mumapanga kwa malonda ena osati kwa anthu ogula. Kugulitsa kwa ogulitsa kumatchedwa "malonda ogula" malonda, kapena B2C.

Zitsanzo Zina za B2B Sales

Malonda a B2B nthawi zambiri amatengera mawonekedwe a kampani imodzi yogulitsa zinthu kapena zigawo zina. Mwachitsanzo, wopanga tayala angagulitse malonda ake kwa wopanga galimoto.

Ogulitsa nthawi zambiri amaligulitsa katundu wawo kwa ogulitsa, omwe amatembenuka ndikuwagulitsa kwa ogula. Makampani akuluakulu ndi chitsanzo chabwino: Amagula chakudya kuchokera kwa ogulitsa ndikugulitsa pa mtengo wapamwamba kwa anthu.

Kugulitsa kwa bizinesi-ku-bizinesi kungaphatikizepo mautumiki. Atumwi omwe amapereka milandu kwa makasitomala amalonda, makampani owerengetsera ndalama omwe amathandiza makampani kupereka misonkho, ndi alangizi apamwamba omwe amapanga mauthenga ndi imelo ali zitsanzo zonse za opereka ma B2B.

B2B pozungulira B2C Sales

Kugulitsa B2B kuli kosiyana ndi B2C m'njira zingapo. Choyamba ndi chachikulu, mumakhala mukuchita nawo ogula akatswiri kapena oyang'anira apamwamba pamene mukuyesa kugulitsa B2B. Ogula awa amapanga zolemba zawo kuti azipeza zabwino zomwe zingatheke kunja kwa ogulitsa ndipo iwo ali abwino. Otsogolera apamwamba angaphatikizepo ma CEO a makampani akuluakulu.

Mulimonsemo, malonda a B2B nthawi zambiri amayitanitsa chikhalidwe chapamwamba kuposa malonda a B2C.

Mudzafunika kuvala ndikuchita bwino kuti mupeze bwino. Malonda a B2B akufunikanso kuti mudziwe momwe mungagwiritsire ntchito bwino ndi alonda a pakhomo monga ochereza alendo ndi othandizira kuti muthe kukwaniritsa cholinga chanu, munthu amene ali ndi mphamvu yakugulitsa.

Pamene Mukuchita ndi Ogula

Mukamagwira ntchito ndi ogula akatswiri, zimalimbikitsa kukumbukira kuti ambiri a iwo adaphunzitsidwa kwambiri momwe angagwirire ntchito-ndi kuwona kudzera-ogulitsa.

Kugulitsa machenjerero omwe angagwire ntchito bwino ndi osagwiritsidwa ntchito, osagwiritsa ntchito nthawi zambiri amalephera ndi ogula omwe angakuwoneni mukubwera mtunda wamtunda. Ogula amadziwanso momwe angagwiritsire ntchito ogulitsa, ndipo nthawi zambiri amayesera kuchita zinthu ngati kuti akungokhalira kukakwera mtengo wabwino kuchokera kwa inu pamtengo.

Pamene Mukuchita ndi Ogwira Ntchito

Kuchita ndi otsogolera ndi masewera onse a mpira. Omwe akupanga chisankho C-awa akhoza kuopseza kwambiri. Nthawi zambiri amakhala otanganidwa kwambiri moti sangayamikire ngati akuganiza kuti mukuwononga nthawi yawo. Muyenera kudziƔa bwino mbali zonse za mankhwala anu kotero kuti muthe kuyankha mafunso alionse omwe mwakufunsani mwamsanga. Simunganene kuti, "Ndiloleni ndibwererenso kwa inu," chifukwa mkuluyo sangatenge foni yanu kapena akutsegulirani chitseko kachiwiri. Monga choncho, mukhoza kutaya malonda.

Muyeneranso kuchita kafukufuku wanu patsogolo pa chiyembekezo. Kumvetsetsa zomwe akuchita kwa kampaniyo, momwe amachitira, ndi kumvetsetsa bwino za katunduyo kapena ntchito zake. Mufuna kukhala okonzeka kwa oyang'anira okha ndi kudziwa kwanu ntchito zawo pa malonda anu.