Kugulitsa kovuta ndi chimodzi chomwe chimaphatikizapo oposa mmodzi wosankha. Pofuna kutseka malonda ovuta, wogulitsa akuyenera kutsimikizira ambiri omwe amapanga chisankho, osati kuti asinthe munthu mmodzi yekha. Ntchitoyi imakhala yovuta kwambiri chifukwa chakuti wogulitsa nthawi zambiri sauzidwa kuti ndi ndani yemwe ali opanga chisankho, ndipo sangathenso kupeza mwayi wolankhula nawo onse!
Malonda ovuta ndi ofala makamaka pa malo akuluakulu a malonda a B2B koma samadziwika ndi malonda ang'onoang'ono.
Pogulitsa malonda, ogwirizanitsa ntchito angaphatikizepo mwamuna ndi mkazi, ana, ogona nawo, ndi zina. Kawirikawiri, padzakhala wina wopanga chisankho amene ali ndi udindo wopanga chisankho chomaliza, pamene ena opanga chisankho, omwe ali ndi gawo kugula pazifukwa zina, adzayesa kutsogolera wopanga chisankho chachikulu.
Mu B2B amalonda amene amagwiritsa ntchito chisankho ndi amene ali woyang'anira omwe amalamulira mbali yoyenera ya ulamuliro (mwachitsanzo, CTO ya malonda a teknoloji) kapena munthu amene akuyang'anira ntchito yonse yogula. Mitundu ina yosangalatsidwa ingaphatikizepo mthandizi wamkulu wothandizira chisankho komanso / kapena mlonda wam'zipata , omwe amagwiritsira ntchito mankhwalawa, munthu kapena anthu omwe adzakhale ndi udindo wokonza ndi kusunga chidacho, mamembala a gulu lalamulo la kampani, ndi zina zotero.
Kugulitsa kwapadera kwa mtundu uliwonse kumakhala kovuta kwambiri ndi ndale zomwe zilipo kale ndi mphamvu zamagulu mkati mwa gulu lopanga zisankho.
Mwachitsanzo, ngati mukugulitsa kwa mwamuna ndi mkazi amene akhala akutsutsana za mtundu wanji wa mankhwala kugula, zochita zawo pa malonda anu zingakhale zochokera pazinthu zomwe takambirana kale ndipo zingakhale zosayembekezereka kwa inu. Mofananamo, pulezidenti wa kampani yemwe adakangana ndi mkulu wa dipatimenti ina akhoza kuthandizira kapena kutsutsa malonda chifukwa cha zinthu zomwe ziribe kanthu nanu.
Njira yabwino yothetsera mavutowa mkati mwanu ndikutenga wovomerezeka mkati. Choyenera, wolangizirayu adzakhala mmodzi mwa omwe amapanga chisankho, koma mungathe kuchita ndi munthu yemwe amamvetsa chomwe chimapanga chisankho chokhazikitsa (mwachitsanzo, wothandiza wothandizira). Woyimilira angakudziwitseni kuti ndi ndani yemwe ali ndi mphamvu zogulira komanso amene ali ndi mphamvu. Angakuuzeni zambiri za malonda omwe anagulitsidwa kale komanso zomwe zingakhale zofunika kwambiri kwa ochita zisankho.
Kawirikawiri woyimira bwino ndi mlonda wam'zipata. Iye ndi amene amachititsa kuti anthu apange zosankha, choncho akhoza kuzipangitsa kuti zikhale zophweka kapena zosatheka kuti muwafikire mwachindunji. Nthawi zambiri amadziwa onse ochita masewerowa mosiyana ndi omwe akudziwa za deta imodzi. Potsirizira pake, mlonda wam'zipata nthawi zambiri amatha kutaya ngati mankhwala anu sakugwira ntchito, motero amafunitsitsa kuti akuthandizeni kusiyana ndi anthu ena omwe angagwiritse ntchito ntchito.
Wothandizira wina wogulitsa pazinthu zovuta ndi munthu amene amapeza kwambiri phindu lake. Mwachitsanzo, tiyerekeze kuti mukugulitsa mtambo wothandizira (kutanthauza kuti wapangidwa pa intaneti) pulogalamu yamapulogalamu yomwe imatenga malo a pulogalamu yamakono.
Kufunsana pang'ono kumatsimikizira kuti CTO yatha bajeti ndikuyesera kuchepetsa ndalama zambiri. Mutha kuwonetsa kuti mawonekedwe anu a mtambo adzapulumutsa ndalama zambiri pochotsa kufunikira kwa malo osungirako malo ndi hardware kuti agwire phukusi. Ndi mwayi, mukhoza kutembenuza CTO kukhala wotsogolera wanu ndipo mutha kukhala ndi mwayi waukulu wotsekera kugulitsa.
Chinthu chinanso chachikulu mwa malonda ovuta ndikumakhala woyamba kugulitsa malonda. Ngati ndiwe amene akuyambitsa kugula, mukhoza kukambirana zokambirana za mphamvu zanu. Mwachitsanzo, ngati mumagulitsa chidutswa cha zipangizo zomwe zimakhala zodalirika kwambiri koma osati mofulumira monga zinthu zina zomwe zimagulitsidwa pamsika, mukhoza kutsindika kufunika kokhala odalirika ndi kutchula ziwerengero za ndalama zomwe zimagwiritsidwa ntchito ndi zipangizo zosalongosoka m'mawu anu.
Pamene amalonda ena amapereka ziwonetsero zawo, gulu logulira lizindikira kale kufunikira kwa kudalirika - ndipo popeza mankhwala anu ndi abwino kwambiri m'dera lino, otsutsana anu adzawoneka ofooka poyerekeza.