Zolengedwa Zachilengedwe: Nkhani Zojambula Anthu Adzakonda

Chilengedwe? Mukugwira Ntchito Poyatsa? Inu Muzikonda Izi.

Chithunzi chimagwiritsa ntchito GettyImages

Kutenga tsamba kunja kwa "zolaula kwa amayi" ndi "zolaula kwa amayi atsopano" (osadandaula, palibe iliyonse ya x-rated), nkhani zotsatirazi zimauza anthu opanga zomwe akufuna, muyenera kumva, ndipo musamve mokwanira. Kuchokera pazokhazikitsira zolemba mwachidule zomwe otsogolera ndi olemba mabuku angagwiritse ntchito, kuyankhula za makhalidwe abwino ndi kulengeza malonda, nkhanizi zili ngati chiwombankhanga kwa iwo.

Zochita Zachikhalidwe ndi Vanilla ndi Adani a Kulengeza

Vanilla ndiwopatsa aliyense, kapena 99% ya odyera ayisikilimu, monga. Silikukondedwa kapena kukambidwa ndi chilakolako, koma ndi otetezeka. Ngati mutumikira ice cream, pitani ndi vanilla pa chinachake monga Rocky Road kapena Cherry Garcia.

Koma ndi anthu angati omwe angamve kukoma kwa vanilla ayisikilimu ndi blog pa izo? Kapena mumangoganizira za anzawo? Kapena akuumirira kuti apeze njira yake? Vanilla ndipakatikati, monga zokoma zimapita. Ndizotetezeka. Ndi otetezeka kwenikweni. Ndipo malonda otetezeka amakhala ndi zolakwika zomwezo. Ngati mumasewera bwino, mukusewera.

Mphamvu ya Kulephera ndi Kupambana Komwe Kungabweretse

ZOTHANDIZA NDIPONSO WODZIWA. Mawu awiri omwe, atayikidwa palimodzi, amalenga lingaliro lalikulu kuposa iwowo. Mawu awiri awa ali pamwamba pa khoma pa ofesi yaikulu ya Wieden & Kennedy - chithunzi chopangidwa kwathunthu ndi thumbtacks; zoposa 100,000 kuti zikhale zolondola kwambiri.

Inde, zikanakhala zophweka kupanga mauwo ndi zikhomo zazingwe, ndikusiya malo osandikana nawo.

Iyo si njira ya W & K. M'malo mwake, malo olakwikawa amadzaza ndi thumbtacks, ndikusiya mawu OTHANDIZA MITU, muzithunzithunzi zabwino kwambiri, kuti awone. Zinatenga maola 351 kuti amalize.

Mwachidule, iwo anasankha njira yovuta kuti uthengawo ufike. Izi ziri mu DNA ya imodzi mwa opindulitsa kwambiri, ndi mabungwe ambiri opanga malonda, amalonda padziko lonse lapansi.

Ndipo imatsindika chimodzi mwa maphunziro ofunika kwambiri pa malonda ...

Njira Yowonjezereka & Yosavuta Yopambana Kugwira Ntchito

Palibe njira yochepa yoperekera luso ndi luso. Ngakhale kuti nthawi zonse mumakhala bwino, ndipo phunzirani zambiri, muyenera kukhala ndi luso lopambana pa malonda.

Komabe, pali njira zoyesedwa ndi zodalirika zomwe mungagwiritse ntchito kuti muchite bwino. Zina mwazinthu zowonjezeredwazi zimadatchulidwa m'nkhaniyi. Werengani zambiri.

Zosowa Zazikulu Zambiri Amakono Opambana

Makampani opanga malonda atulutsa mipikisano yodabwitsa kwambiri kwa zaka zambiri. Kuyambira pachiwombankhanga cha 1984 malo otchedwa Superbowl a Apple (bungwe: TBWA \ Chiat \ Day) kwa nkhuku yosakondweretsa ya Burger King (bungwe: Crispin, Porter & Bogusky), ndi mazana ambiri, malonda otchuka amachititsa zomwe wogula amatengera amachititsa kuti chizindikirocho chifike patsogolo ndipo chimakhudza kwambiri.

Ena amanena kuti malingalirowa ndi ochepa komanso ochepa, ndipo malondawa ndi 90% pakati pa olamulira ndi 10%. Koma a ife mu malonda, pa mbali yolenga, amadziwa kuti malingaliro okhwima amabadwa tsiku ndi tsiku. N'zomvetsa chisoni kuti kukhala ndi malingaliro abwino kwenikweni ndi theka la nkhondoyo. Kupeza wothandizira kugula izo, ndizosiyana.

Kupereka Ngongole Kumene Kukuyenera

Mu ntchito zambiri, malonda akuphatikizapo, anthu amakonda kulandira ngongole chifukwa chogwira ntchito mwakhama.

Komabe, mosiyana ndi kuchita masewero, madokotala apamwamba kapena okalamba olemba mabuku, nthawi zambiri zimakhala zovuta kubwezera chitsime cha kudzoza mu bungwe la malonda.

Chifukwa Chachilengedwe Chiyenera Nthawizonse Kuzipereka Ntchito Yokha

Mu malonda, malonda ndi makampani opangidwira, maudindo osiyanasiyana alipo kuti athe kupanga ntchito yabwino, yolenga. Pali anthu ophunzitsidwa ndi kuyanjana kwa akaunti, ena omwe amaphunzitsidwa kupanga, ndipo pali dera lonse lodzaza ndi malingaliro opanga. Awa ndiwo olemba mabuku , otsogolera ojambula ndi okonza mapulani omwe amapanga ntchito yolenga yomwe imapangitsa bungwe kuti likhale lotani.

Komabe, kawirikawiri, kulenga izi sikunali koti apereke ntchito yawoyawo. Izi zimachitika pazifukwa zingapo, zomwe zafotokozedwa pansipa. N'zosadabwitsa kuganiza kuti wina akhoza kuyimirira pamenepo ndikuti "Pitirizani kulenga ntchitoyi kunja kwa chipinda cha msonkhano, sitikuyenera kudziwa zomwe akuganiza" koma zimachitika.

Pezani chifukwa chake.