Kodi "Wolembera" Mawu Oyenera a Ntchito?
Magulu opanga malonda mu mabungwe otsatsa malonda amadziwa bwino zomwe wolemba mabuku akubweretsa patebulo. Ndipotu, aliyense amene amadziwa malonda, malonda, malingaliro, amadziwa kuti wolemba mabuku ndi wongopeka, woganiza bwino yemwe ali ndi malingaliro ambiri monga momwe amachitira zolembazo.
Koma funsani anthu ambiri kunja kwa malo osungirako zinthu, kuphatikizapo omwe ali mu kasamalidwe ndi makasitomala a bungwe, ndipo akuwoneka ngati pang'ono atayikidwa ndi mutu ndi tanthauzo.
Ena amakhulupirira kuti wotsindikiza ndi ntchito kuntchito, ngati munthu amene amalemba zolembazo pamunsi pa malonda.
"O, ndiwe wolemba mabuku? Kotero, iwe umalemba zinthu zokopera pansi pa malonda? Wow ... izo zikumveka zosasangalatsa."
Izo sizikanakhoza kupitirira kuchokera ku choonadi.
Tiyeni tione zolemba za Wikipedia kwa wolemba bukuli:
"Wolemba mabuku amakonda kugwira ntchito monga gulu la kulenga. Omasulira malonda amalumikizana ndi olemba masewera ojambulajambula. Wolemba mabukuyo ali ndi udindo waukulu pamalopo kapena mawu, zomwe nthawi zambiri zimaphatikizapo kulandira chidziwitso kuchokera kwa chithandizo. nkhaniyo, kuigwiritsa ntchito m'njira yomwe imayanjananso ndi wowonayo / wowerenga, ndikupereka yankho lakumverera [1] .
Wolemba zamakono ali ndi udindo wapadera woyankhulana bwino, makamaka ngati ntchito yosindikiza, ingayang'anire kupanga. Ngakhale, nthawi zambiri, munthu akhoza kukhala ndi lingaliro lonse la malonda kapena malonda (zomwe zimatchulidwa kuti lingaliro kapena "lingaliro lalikulu"), ndipo ndondomeko ya mgwirizano nthawi zambiri imalimbikitsa ntchito. "
Mwachidule, olemba mabuku ndi ojambula amachitanso chimodzimodzi kuti adziwe "lingaliro lalikulu" limeneli. Amene amakhala maziko a pulojekiti yomwe imayendayenda kudutsa, kujambula, kufalitsa, chigawenga, ndi maubwenzi. Ndipo komabe, pamene katswiri wamkulu wazithunzi amamva kuti ndi wolemera komanso wofunikira, mutu wa wolemba mabuku sagwiritsa ntchito bwino ntchitoyi.
Zakale zimamva ngati munthu amene amathandizira kulenga kanema kapena kupanga msewu; wotsirizira, buku linalake lomwe limayang'ana kalembedwe ndi galamala.
Wolemba Wopanga Zambiri Si Wowonjezera Wachinsinsi
Wolemba mabuku (mawu amodzi) ndi katswiri wopanga zinthu, choyamba ndi chachikulu. N'chimodzimodzinso mtsogoleri wa zamakono. Kumayambiriro kwa polojekitiyi, maudindo awiriwa sangathe kusiyanitsa. Palibe amene amaganizira zowononga, zithunzi, kapena mawu, koma makamaka kutsogolera kwa msonkhano. Kodi lingaliro lalikulu ndi liti? Kodi njirayi ndi yotani? Kodi timapyola bwanji chophwanya? Wolemba mabukuyo ndi wotsogolera zamakono ali pamtsinje womwewo. Zonsezi zimaganizira kwambiri ziganizo zazikulu, ndipo zikutanthawuza kuti otsogolera amatha kuganiza m'mawu, ndipo olemba mabuku akhoza kuganiza mozama. Ndi momwe zimakhalira.
Izi zikadatha, ndiye kuti ntchito yeniyeni ikugwiritsidwa ntchito. Mawu, mutu, kapangidwe ka thupi, onsewa amagwera kwa wolemba mabukuyo kuti adziwe. Mapangidwe, mapangidwe, kuwonetsa mafano, ndi mawonekedwe onse ndi chidindo cha chidutswacho, chomwe chiri pamapewa a wotsogolera luso.
Ndikoyenera kuzindikira kuti ambiri akuwonetseratu masewero owonetsera malonda akuchokera kwa olemba mabuku, ndipo otsogolera akatswiri amalemba nkhani zazikulu zambiri. Ichi ndi chikhalidwe cha bizinesi, ndipo kuika chigawo chilichonse cha luso mu chidebe chinachake ndi ntchito zina ndikusungira kwa aliyense, kuphatikizapo bungwe lomwe linagwiritsa ntchito timuyi.
Kusuntha Mipukutu Pakati pa Wolemba Wopeka ndi Mtsogoleri Wa Zithunzi
Ndikoyenera kudziwa kuti masiku ano akuwotcha mafilimu ambiri, ndi zina zotha kuwonongeka mwa ena (mndandanda wa ma TV ndi patsogolo). Mzere pakati pa wolemba mabuku ndi wojambula zamakono akuwonjezereka kwambiri. Mapulogalamu ena amabwera mu mabungwe otsatsa ndi malonda omwe amafunika pang'ono, ngati aliwonse, verbiage. Koma iwo amafunikira malingaliro amphamvu, ndipo wolemba wowonjezera nthawi zambiri amakhala wothandizira kwambiri malingaliro awa kuposa woyang'anira luso kapena wokonza. Izi kawirikawiri chifukwa wolembayo amadziwa bwino zambiri, chifukwa nthawi zina ayenera kulemba za izo, zikhale pa webusaiti yathu kapena mu bulosha. Ndipo njira zambiri zimachokera ku mgwirizano pakati pa olemba, planners ndi account management. Nthawi zina, mtsogoleri wa zamakono adzakhala ndi udindo ngati wolemba wothandizira kupanga pulojekiti yomwe ili yolemba.
Ngati Sindiko Wolemba, Kodi Mutu Uyenera Kukhala Wotani?
Monga akuti "woyang'anira luso" ndi lofotokozera kwambiri komanso lolemekezeka kuposa "wolemba mabuku," kodi ndi nthawi yowonjezeranso ntchitoyo? Inde kapena Ayi? Ndipo ngati inde, munganene chiyani? Kodi ndi choncho kuti tingosiya mawu akuti "art director" ndi "copywriter" palimodzi, ndipo m'malo mwake akutchula maudindo ngati chinthu china chofanana ndi "malonda ojambula" kapena "woganiza zojambulajambula?" Pano pali mndandanda wa maudindo omwe mwatchulidwa omwe aperekedwa kwa zaka zambiri. Khalani omasuka kusiya maganizo anu kapena ndemanga pansipa.
- Kopani Mphunzitsi
- Kopani Chief
- Wolemba Chilengedwe
- Idea Guru
- Creative Thinker
- Choyamba Choyamba
- Kutsatsa Creative
- Lembani Chilengedwe
- Machine Thinking
- Kupanga Kwachilengedwe
- Creative Strategist
- Wokonda