Tsatirani Zitsulo Zino, ndipo Pewani Kutengako.
Kulengeza malonda , mwachindunji makalata otsogolera angagwiritse ntchito zodabwitsa pa mtundu wonsewo. Makalata othandizira kwambiri, amayankhula mwatsatanetsatane, ndipo amalankhula mwachindunji kwa makasitomala. Ndipo palibe njira yabwino yolankhulirana kuposa kalata. Inde, kalata.
Ngati mukuganiza kuti palibe amene amawerenganso makalata, ganiziraninso.
Akuluakulu a Howard Gossage adanena kuti " Anthu amawerenga zomwe zimawasangalatsa. Nthawi zina, ndizokopa ." Iye akanatha kunena, "nthawizina ndi kalata."
Koma, odzichepetsa makalata olembetsa amakumana ndi mpikisano wolimba kuchokera ku mauthenga ambiri amalonda omwe amalandira tsiku lililonse. Iwo amawombedwa ndi maimelo, malemba, telemarketers, mabendera, malonda achigawenga, ma TV, malonda a wailesi, ndi zina zambiri. Kodi alipo aliyense amene ali ndi nthawi yotsegula chilolezo mwachindunji?
N'zosavuta kuganiza kuti masiku ano, mafoni a m'manja, kukondweretsa nthawi, ndi mafilimu ambiri, kalata yodzichepetsa imakhala yosangalatsa, kapena yosangalatsa. Ndibwino kutumiza kabuku ka jazzy ndi ena olemala. Koma kunyalanyaza kalata yeniyeni ndikutembenukira kumbuyo pa njira yowonongeka kwambiri yogwiritsira ntchito wogula ndikupeza zotsatira. Ndizofunikira, ndipo zimakhudza kwambiri pamene zinalembedwa bwino. Muyenera kuonetsetsa kuti mumapereka mwayi wolimbana ndi kulenga makalata amodzimodzi omwe akufuula kuti atsegulidwe, ndikufufuzidwa.
Chitani zimenezo, ndipo kalatayo ndifungulo la kutembenuka kwa malonda.
Kalata Yolembera - Kodi Mukuyamba Kuti?
Monga tafotokozera m'ndime yapitayi, ngati mumapanga makalata owongoka makalata, mudayamba kale kukambirana pa envelopu.
Kalatayo imayenera kukambirana pa zokambiranazo ndi njira zambiri, zomwe zimakhudza komanso zogwira mtima.
Ndi wogulitsa wa phukusi. Zina zonse ndizovala zowonekera kwambiri.
Taganizirani izi motere. Ngati a Mad Men a Don Draper anali mbali ya mauthenga achindunji, sakanakhala bulosha kapena bokosi lomwe linabwera. Iye sakanakhala chitsanzo cha mankhwalawo, ndipo sakanakhala a freebie. Don Draper adzakhala kalata. Ankagulitsa gehena kunja kwa mankhwala kapena ntchito, pogwiritsa ntchito mawu amphamvu ndi mau a mawu omwe ali ndi chizindikiro. Anakufunsani inu, kuyambira pa chiganizo choyamba kufika pa chizindikiro chomaliza kapena PS akukuchitirani inu mwanjira yomwe mudagwedeza mutu wanu, ndikuganizira njira zomwe mungagwiritsire ntchito mankhwala atsopanowa. Iye akhoza kukunyengani inu.
Ndiye kachiwiri, ndi zophweka kunena zonsezi. Koma pakuchita, pamene mukuyang'ana pa pepala losalembedwa, zingakhale ntchito yoopsya kuti mubweretse ndi mtundu wa chinenero chimene chingawononge foni, kapena webusaitiyi ikusefukira ndi malamulo.
Koma pepala lopanda kanthu lolemba mapepala likuimira mwayi wopanda malire. Uwu ndi mwayi wanu kulankhula momasuka, ndi kokakamiza, kwa wogula. Zoona zake n'zakuti, anthu amawerenga kalata yoyamba. Ndi chizoloŵezi chovuta kuswa, pamene wina akutumizani makalata mukufuna kudziwa chifukwa chake, ndipo kalata ndi malo oyamba kuyang'ana. Kotero pepala ili lopanda kanthu ndilo loyamba loyang'ana ndi chizindikiro.
Ino si nthawi yoti muwonetsere, khalani anzeru, kapena kukokera limodzi. Ndikulankhulana komwe kungapangitse kapena kusokoneza malonda, ndipo imayenera kulemekezedwa.
Musayesedwe Kutsegula ndi Crass Humor, Puns kapena Pushy Statements.
Ndipo musalembe pamwamba kapena pansi pa omvetsera anu, kapena. Simukufuna kusonyeza mawu anu ambiri, ndipo simukufuna kulira mawu osalankhula. Lankhulani ngati anthu amalankhula, ndipo musamaope kuswa malamulo a galamala . Simukulemba kalata kuti mupindule maphunziro a Chingerezi, omwe mukulemba kuti muzilankhulana. Mukufuna kugwiritsa ntchito ziganizo za mawu amodzi?
Zabwino.
Gwiritsani ntchito mawu a golide - INU.
Anthu amakonda kumvetsera za iwoeni. Kalatayo ndi gawo lapamtima kwambiri la zokambirana, choncho yandikirani komanso yeniyeni ndikuwafotokozere chifukwa chake izi zili zofunika kwa iwo. Yambani kuyankhula za inu nokha kwambiri ndipo iwo adzasintha. Gwiritsani ntchito , ndipo onse ndi makutu.
Auzeni momwe mankhwalawa kapena ntchitoyi imathandizira kuti moyo ukhale wabwino. "Mudzagwedeza udzu m'kati mwa nthawi, ndipo palibe malo ogona." "Mudzapanga $ 100 potsegula akauntiyi." "Mudzawona zotsatira zam'mbuyo, ndipo mudzakhala ndi khungu labwino koposa lomwe munayamba mwakhala nalo."
Ndifunikanso kutsegula kwambiri. Izi zimasiyana malinga ndi omvera ndi mankhwala kapena ntchito. Ngati mukupanga chidutswa chozizira) kutanthauza kuti simunayanjane ndi omwe angathe kukhala nawo) muyenera kuwathandiza kuti azigwirizana mwamsanga ndi vuto.
Ngati kusunga, kapena kuti agula kuchokera kale, ndiye kumanga pa ubale wanu. Koma musagwiritse ntchito phokoso lalitali kwambiri ponena za nthawi zakale, pita ku msangamsanga wa nkhaniyi mofulumira.
Musaope Kulemba Zambiri kuposa Tsamba limodzi.
Winawake posachedwa ananena kuti buku labwino liyenera kukhala lofanana ndi skirt-nthawi yaitali kuti liphimbe zonsezi, koma lalifupi kuti likhale losangalatsa.
Chabwino, izi ndi zabwino kuti muzisindikiza malonda, koma mwachindunji makalata mukufuna kuti zikhale zotalika kuti zitheke. Ngati simungathe kukangana pa tsamba limodzi, musagwiritse ntchito phokosoli ndikuyembekeza buloshalo likutenga slack. Kalatayi nthawi zonse imakweza katundu, buloshali ndi chipinda chowonetsera. Awapatseni chidwi ndi kabukuka, koma awatumizire (kapena pitani pa webusaitiyi) ndi kalata.
Kalata Yanu Iyenera Kuyamba Kuchitapo kanthu.
Kuchokera kutchova njuga, yambani vuto la mankhwala kapena ntchito yomwe ilibe madzi. Chitani izi muzitsulo, ndipo pang'onopang'ono pangani kalata yomwe imatsogolera ku CTA. Tengani kudzoza kuchokera ku malankhulidwe ochititsa manyazi a Alec Baldwin ku Glengarry Glen Ross- AIDA . Onetsetsani mzere woyamba kapena awiri, kumanga chidwi, kuwapangitsa kupanga chisankho, ndiyeno kuwapangitsa kukhala kosavuta kuti achitepo pa chisankho chimenecho.
- Chenjerani
- Chidwi
- Kusankha
- Ntchito
Lembani Kalata Yambani Pulogalamu Yopambisa Mwamsanga
Zanenedwa kuti ziribe kanthu zomwe zalembedwera, ogula amazisanthula mwamsangamsanga, kuchokera pamwamba mpaka mchira, kuti adziwe zomwe zimapindulitsa ndikuwona ngati ndizofunika nthawi yawo. Inu mumadzichita nokha, ndipo mosakayikira mumasanthula nkhaniyi ndi kudutsa mbali zina.
Makhalidwe anu, PS, ndi mutu waukulu adzachita izi kwa inu. Ngati simungathe kuwagwira pang'onopang'ono, sangavutike ndi chilembo chonse. Koma gwiritsani ntchito zigawo zomwezo ndikuimba, ndipo chiyembekezo chidzawawerengera onse; kapena okwanira kuti atenge lingaliro ndikupanga chisankho.
Awuzeni Zimene Mukufuna Kuti Achite
Funsani zogulitsa, momveka ngati nkofunikira. Ili si bwalo lamakalata, ndipo mauthenga owongoka sali mu bizinesi ya kudziwitsa mtundu. Phukusi, ndi kalata, ali ndi ntchito yoti achite. Mauthenga omwe mwachindunji amanyamula ndi a ROI. Awatengere kuti asayine pa mzere wa masamba. Ngati muli ndi nambala ya foni, funsani kuti ayitane. Ngati pali webusaitiyi, uwawuzeni kuti ayendere. Ndipo omasuka kugwiritsa ntchito changu, kuphatikizapo zoperekera nthawi. Iwo amagwira ntchito .
Ichi ndichidule mwachidule polemba kalata yeniyeni. Kuti mudziwe zambiri pa nkhaniyi, werengani ntchito ya Steve Harrison. Iye ndi mmodzi wa olemba makalata abwino kwambiri pamalonda. Zitsanzo za ntchito yake zitha kupezeka mu buku la D & AD Copy Book, komanso m'buku lake labwino kwambiri lakuti How To Do Better Creative Work . Ngati mungapezeko kopi, zilizonse mtengo, chitani. Ndi limodzi la mabuku abwino kwambiri kulengeza malonda kungakhale nokha. Steve wandilembanso buku labwino kwambiri pazolemba zolemba, zotchedwa Mmene Mungalembe Zabwino. Kuphimba nkhani kuchokera ku blogs kupita ku mabwalo, ndi zonse zomwe zili pakati, ndizotsika mtengo ndipo zimapindulitsa nthawi yanu.