Mayina akuluakulu asanu ndi awiri mu Kutsatsa ndi Kupanga
Makampani onse ali ndi nyenyezi zake, zam'mbuyo ndi zamakono, ndipo malonda ndi osasamala. Ndipotu, chikhalidwe cha malonda, ndi chiwerengero cha mafakitale omwe amakhudza, chachititsa kuti ena mwa anthu omwe ali ochita masewerawa akhale maina apanyumba.
Ngati muli watsopano ku malonda ogulitsa, ena mwa anthuwa sangakhale ozoloŵera kwa inu. Ngati ndinu wachikulire, mndandandawu mwachiyembekezo ndidzakhala chikumbutso chabwino cha ma greats omwe anakuthandizani kupeza komwe muli lero.
Bill Bernbach - Wopambana Mphamvu Zambiri
Atabadwira ku Bronx ku New York City pa August 13 th , 1911, William (Bill) Bernbach alibe kukayikira munthu wofunika kwambiri komanso wotchuka m'mbiri ya malonda amakono. Wokondedwa wina wa Doyle Dane Bernbach (DDB), anali wotsindikiza komanso wolemba zachinsinsi yemwe anasintha nkhope ya malonda, ndipo pafupifupi gulu lirilonse la malonda likudalira malingaliro ndi dongosolo lomwe Bill Bernbach anapereka.
Neil French - Lamulo Lolemba
Olemba mabaibulo a Superstar ndi ochepa kwambiri pakati pa malonda a malonda. Neil French ali pamwamba pa mndandanda wafupipafupi (omwe akuphatikizaponso David Abbott, Tony Brignull, Dan Weiden, Mike Lescarbeau, Luke Sullivan , Lionel Hunt, komanso, aliyense amene ali mu D & AD Copy Book). pang'ono ponena za munthu yemwe akuwerengedwabe kuti ndi mmodzi mwa olemba abwino mu bizinesi.
David Ogilvy - Bambo Wa Kulengeza
Pali mayina angapo mu malonda omwe ali ofanana ndi malonda.
David Ogilvy mwina ndi wotchuka kwambiri, ndipo amalemekezedwa, mwa mayina awo. Kawirikawiri amatchedwa "Atate Wotsatsa" iye amusiya udindo wodabwitsa, mabungwe amphamvu ndi mabuku angapo omwe afika ayenera kuwerengedwa kwa aliyense amene amaganiza kuti alowe mu malonda.
Steve Jobs - Mnyamata Wabwino Kwambiri?
Atabadwa pa February 24, 1955, ndipo adachoka pa October 5 th , 2011, Steve Jobs anali woyambitsa chipani, chairman ndi CEO wa Apple Inc.
Mphamvu zake pa zamakono zamakono, zosangalatsa, malonda ndi chikhalidwe cha pop ndizokulu, ndipo amachoka kumbuyo kwa ufumu womwe ukusintha momwe ife tonse timakhalira ndi kugwira ntchito. Ngakhale otsutsa ambiri amanena kuti umunthu wake unali wopitirira malire pa chikhalidwe cha anthu nthawi zina, iye anapanga Apulosi kampani yogwiritsira ntchito mphamvu. Kapena m'malo mwake, monga momwe kusamvera ndi kusinthika kwaposachedwa ndi kampani kwasiya malo ambiri okayikira za tsogolo la Apple.
Tom Carty & Walter Campbell - Powerhouse Creative Team
Kutsatsa kwakhala ndi olemba mabuku ambiri a nyenyezi komanso akatswiri a zamasewero, koma magulu ochepa kwambiri a nyenyezi. Izi sizikutanthauza kuti kulibe, timangoganizira za mayina osati awiri. Komabe, pakati pa zaka za m'ma 1980 gulu linapanga zomwe zinapanga malonda amphamvu kwambiri, osakumbukika komanso osangalatsa. Gululi ndi Tom Carty wa ku Britain ndi Walter Campbell, ndipo kudziwa ntchito yawo ndi kudziwa kuti mutha kuyendetsa bwino luso ndi malonda ndikugulitsabe mankhwala ambiri.
Sir Ridley Scott - Wolemba Zogulitsa Zamalonda
Sir Ridley Scott amadziwika bwino ngati woyang'anira mafilimu, kupanga mafilimu amphamvu ndi ofunikira a zaka 40 zapitazo. Zimaphatikizapo Blade Runner, Alien, Gladiator, Black Hawk Down ndi American Gangster.
Komabe, asanalankhule mafilimu (woyamba ndi The Duellists , omwe anapangidwa mu 1977 ndi Harvey Keitel ndi Keith Carradine), Ridley Scott anali dzina lofunikira kwambiri pa malonda ndi ma TV.
Maganizo Otseka - Nanga Bwanji Akazi?
Tsopano, pamene kuli kovuta kupeza nkhani za amuna abwino pa malonda, ndi zovuta kwambiri kuti mupeze nkhani za akazi abwino mu malonda; koma iwo ali kunja uko. Komabe, ndizomveka kunena kuti peresenti imakonda kwambiri amuna. Ndichoncho chifukwa chiyani?
Chabwino, kwa nthawi yaitali kwambiri, malonda anali olamulidwa ndi amuna. Muyenera kuyang'ana Mad Men kuti awone momwe maudindo mu bungwe adagawanika, ndi amayi akugwira ntchito zambiri zonyansa, ndi amuna akutsogolera pa ntchito yolenga ndi malangizo a akaunti.
Koma, nthawi zinasintha. Ngakhale kuti kulibe ponseponse pafupi ndi 50/50, pakhalapo, ndipo akupitiriza kukhala, akazi ena apadera omwe alembapo.
Taganizirani za Tiger Savage, Phyllis Robinson, Mary Wells, Charlotte Beers, Bernice Fitz-Gibbon, Wosunga Helen Lansdowne, ndi Peggy King kutchulapo owerengeka chabe.