Pangani Mapulogalamu Anu Kupambana Ndi Malangizo Awa
Chaka chilichonse, zochitika ndi njira zosiyana zimasintha momwe timachitira malonda. Awa ndi njira zowonongeka kwambiri ndi njira zomwe muyenera kuziganizira m'makampu anu a 2018 ndi kupitirira.
1. Musakhale Mbali ya Kusokonezeka
Kusokonezeka nthawi imodzi kunayambitsa magulu ambiri a malonda. Zonse zojambula mwachidule zomwe zinapangidwa m'ma 90, ndipo kwa zaka khumi zoposa, zinayankhula za kusokonezeka. Kodi timachokera bwanji kumalonda?
Kodi timagwira bwanji chidwi chawo? Kodi timawaphwanya bwanji ndikuwathandiza kuti asiye kuchita zomwe akuchita, kuti azisamalira malonda athu? Icho ndi mbiriyakale.
Kusokoneza aliyense, makamaka pafoni, ndi tikiti imodzi yopita kwa wogula. Amatopa ndi zonsezi. Amadana kusokonezeka . Amanyansira kuyembekezera chilolezo kuti asungidwe asanathe kuwerenga nkhani zawo. Iwo amakwiyitsidwa pamene zochitika zawo zikugwera ndi zokhutidwa. Inu simukufuna kuti mukhale pa mapeto olandirako a kumverera kolakwika koteroko. Monga Seti Godin ananeneratu zaka zambiri zapitazo mu "Malonda a Chilolezo," mudzachita bwino kwambiri ngati anthu akufuna kuyanjana ndi mtundu wanu. Ngati wogula akusowa mauthenga anu, mukuchita bwino.
2. Kuchiritsa Kwachinyengo Kudzakhala kwakukulu kuposa kale lonse
Panali wokopa wotchuka wa TV ku UK wotchedwa Delia Smith. Nthawi iliyonse akagwiritsa ntchito kapena kutchula mankhwala enaake pamsonkhanowu, malo ogulitsira amatuluka kunja tsikulo.
Ngati izo zinali zabwino mokwanira kwa Delia, zinali zabwino kwa anthu onse.
Ku America, panali zinthu zokondweretsa za Oprah. Ndipo ndithudi, Dr. Oz anangoyamba kunong'oneza dzina la mankhwala ndipo padzakhala kuthamanga pa izo. Zonsezi ndi zitsanzo za otsutsa omwe amakhudza malonda mwachindunji, ngakhale kuti nthawi zambiri sankalipidwa kuti anene chilichonse, kapena kugwiritsa ntchito mankhwalawa.
Tsopano, mu zaka za Snapchat, Instagram, Facebook, Twitter, komanso Pinterest, kulengeza malonda ndi ntchito yaikulu. Mwachitsanzo, Kim Kardashian West ali ndi otsatira oposa 94 miliyoni pa Instagram, ndi oposa 50 miliyoni otsatira Twitter. Ngati Kim akuwoneka akugwiritsa ntchito chipangizo kapena akuchivomereza, ndiye mukhoza kulingalira zomwe zimachitika. Mtundu uwu wa malonda ndi wofunika kwa mamilioni, ndipo otsatsawo akufunitsitsa kulipira mtengowo. Ndibwino kuti mugwiritse ntchito ndalama zogulitsira mankhwala kusiyana ndi kuunika kwa Super Bowl ndi bajeti yaikulu.
Inde, si mtundu uliwonse umene ungadutse mu fyuluta ya KKW, ndipo ngakhale ikhoza, ikhoza kukhalabe ndalama. Choncho, sankhani mwanzeru. Ndipo kumbukirani, nthawi iliyonse yomwe mumadziphatika kwa anthu otchuka, muyenera kutengeka ndi zosavuta. Iwo sali angwiro, ndipo ngati atakumana ndi vuto m'mawailesi, chithunzi chanu chikhoza kukokedwa.
3. Khalani kunja kwa Sewero
Kwa zaka zingapo zapitazi, otsatsa akhala akuyang'ana, nthawizina ndi laser molondola, pa malonda omwe amawunikira mafoni, mapiritsi, ndi makompyuta. Ngakhale izi sizomwe zikuchitika, pendulum iyenera kusambira. Ndipo chaka chino, chidzayamba kuchitika.
Izi sizikutanthauza kuti chikhalidwe chochokera kunyumba ndi kusindikiza chidzakumananso ndi chitsitsimutso chachikulu.
Monga makampani a malasha, mauthenga omwe amawagula amavutika chifukwa. Komabe, zidzakuyenderani kuti muyang'ane kunja kwa chinsalu kuti muzichita nawo makasitomala anu. Ndiye, mungathe kugwiritsira ntchito machenjerero awo kuti muyendetse anthu ku zojambula zawo kuti akonze, kapena kuti mudziwe zambiri.
Kulengeza malonda kuyenera kukhala m'maganizo mwanu. Osati malonda omwe ali muzimbudzi ndi pamapangidwe, koma masewera ndi zochitika zomwe zimakopa chidwi; mtundu wa chidwi umene umagwira malo monga Reddit.com, Facebook, Twitter, ndi Instagram. Masiku ano, kulandira malonda anu kutsogolo kwa anthu enieni ndi njira yosavuta kuti anthu omwe ali pawunivesite azichita nawo malonda anu. Chitsanzo chachikale - makina osungira makina omwe amajambula ndi makamera obisika.
Chitani chimodzimodzi. Musaganize za chiwerengero chochepa cha anthu omwe adzalandira malonda kapena chochitika pamasom'pamaso.
Ganizirani za kugawa kwa malonda. Kodi izi ndizofunika nthawi ndi khama kuti anthu onse azisinkhasinkha, ndikugawana? Pita kumeneko, ndipo udzakhala ndi ROI yaikulu pang'onopang'ono, m'malo molima masauzande ambiri ku intaneti ndikugula.
4. Pangani Mawu Ake Onse
Zimanenedwa kuti 28 peresenti yokha ya mawu olembedwa m'nkhani iliyonse pa intaneti kapena malonda amtunduwu amawerengedwa ndi wogula. Kapena m'mawu ena, 72 peresenti ya zonse zomwe mukulemba zidzanyalanyazidwa. Muyenera kulingalira mosamala mawu onse mu malonda anu. Kodi liwu lililonse limagwira ntchito mwakhama? Kodi asanu adzachita m'malo mwa khumi ndi asanu? Katswiri wa masamu wa ku France Blaise Pascal ndiye anali woyamba mwa anthu ambiri ophunzira kuti avomereze kuti kukhala mwachidule sikophweka. Chinthu china chimene adafotokozera mwachidule pamene adanena, "Ndapanga izi motalika kuposa nthawi zonse chifukwa sindinakhale nayo nthawi yozifupika." Mwa kuyankhula kwina, kufika pamalopo si kophweka. Koma masiku ano, ndi zofunika kwambiri kuposa kale lonse.
5. Gwirani Ntchito Yake Mwachangu ... ndipo Muzisunga
Monga gulu, nthawi yathu yachangu imakhala yochepa chaka chilichonse. Nthawi zambiri chidwi cha munthu mu 2000 chinali masekondi khumi ndi awiri; mu 2015, adatsikira kumasekondi 8.25. Kumbukirani, ndizofupikitsa kusiyana ndi zaka zisanu ndi ziwiri zapadera za nsomba za golide.
Tsopano, ndi zophweka kunena mutu wa gawo ili, koma zovuta kwambiri kuchita muzochita. Aliyense akufuula kuti azisamala. Chipangizochi chimakhala choipa kwambiri kuposa kale lonse, ndipo chidzaipiraipira. Kotero, njira yokhayo yowonekera ndiyo kukhala yosiyana kwenikweni. Komabe, sikokwanira. Muyeneranso kukhala osiyana ndi tanthauzo. Icho chiyenera kugwirizana ndi chirichonse chomwe inu mukugulitsa, kapena inu mubwereranso ku wakale "ZOTSATIRA ZOKHALA - Tsopano ife tcheru, tiyeni tiyankhule za inshuwalansi."
Mukatha kuchita pafupifupi zosatheka ndikugulitsa ogula, muyenera kuwasunga pamzere. Izi zikutanthauza kuphatikiza njira zingapo mu chidutswa ichi. Lembani mawu onse. Pangani zofunikirazo. Pangani zosavuta kuwerenga, ndi kutenga mfundo zazikulu. Awapangitseni kuti apite patsogolo.
Imani Ndi Bombardment ya Social Media
Zokwanira ndizokwanira, ndipo ogula akuvota ndi kuwongolera kwawo. Facebook imatulutsa zinthu zowonjezera nthawi zonse, ndipo anthu 90 pa 100 alionse akuwona kuti ndi kuchepetsa, kapena kupeza njira zothetsera izo zonse. Monga wogula nokha, muyenera kudziwa zonsezi bwino. Ndi kangati mwawonapo malonda akuwonekera nthawi ndi nthawi pazomwe mukudya? Zambiri, zedi, kuti mumachotsedwa kuti musakhale ndi lingaliro pa chizindikirocho, kuti muzidazansire izo.
Tsopano, malonda ndi malonda akugulitsa amagwiritsidwa ntchito kuti aganizire pa zinthu ziwiri zazikulu - kufika, ndi nthawi zambiri. Kufikirabe kuli kofunikira, koma kawirikawiri ... iyi ndi nkhani yovuta kwambiri. Ngati mumagwira anthu pamutu ndi uthenga womwewo mobwereza bwereza, ndipo sakuyankha, mukuwononga ku mtundu wanu.
Koma, ngati uthenga wanu umasintha, ndikupeza njira zowonjezera moyo wa wogula mwanjira ina (kaya ndizokondweretsa, kudziwa, nyimbo, zosangalatsa, kapena malangizo) ndiye kuti nthawi zambiri mumalandila, ndipo muyambe kugwira ntchito. Muli ndi mwayi wochita izi ndi masamba anu achikhalidwe, komanso makalata ndi mawebusaiti omwe amasinthidwa nthawi zonse ndi zofunikira. Khalani ochenjera pafupipafupi, ndipo izo zidzalipira.
7. Tengani Zopindulitsa Zambiri Zomwe Mungakonzekere
Mwinamwake munagwiritsa ntchito umunthu m'mbuyomo, koma osati momwe mukuperekera. Pamene makalata owongoka anayamba kuyamba kugwiritsa ntchito umunthu, zinali zopanda pake komanso zosasokoneza. "Wokondedwa Bambo Smith," kapena kukambirana kwambiri "Hi John" zotseguka sizinakhudze aliyense. Izi zinalidi kalata yowonongeka, ndipo nyama yazinthu zinali ngati zaumwini komanso zokopa monga momwe munthu wogulitsa magalimoto ankagwiritsira ntchito.
Nthawi zasintha. Intaneti, kuphatikizapo njira zina zosonkhanitsira tsiku, zikutanthauza kuti malonda tsopano ali ndi mwayi wambiri wodziwa zambiri za ogula. Si dzina, adiresi, ndi nambala ya foni, koma malo okondwerera maulendo, mapangidwe a galimoto, maulendo otchuka kwambiri, komanso ngakhale zovala zamkati. Deta yanga ndi yaikulu kwambiri. Ngati mumagwiritsa ntchito mwanzeru, mukhoza kutumiza mauthenga omwe amagwirizana kwambiri ndi ogula m'njira imene iwo sankaganiza kuti n'zotheka. Pali, ndithudi, mzere wabwino pakati pa kuwadziwa iwo bwino, ndi bwino kwambiri. Ngati ogula amva ngati chinsinsi chawo chasokonekera, mumachokera kukulankhulana ndi zosowa zawo, kuti mukhale okhudzidwa. Choncho, onetsetsani kuti ntchito zanu zosavomerezeka sizikhala zaumwini zomwe iwo akuphwanya.
8. Zoona Zowonjezera Zidzapitiriza Kukula
Ngati simudziwa kale, chowonadi chowonjezeka ndi kukula kwa malonda, malonda, ndi kusakanikirana kwa PR. Mwachidule, njira iyi ikuwonetsa dziko la CGI padziko lapansi lenileni, pogwiritsira ntchito zipangizo zamakono zamakono, mafiritsi, ndi zipangizo zina. Pokemon GO phenomenon anabweretsa choonadi chowonjezereka kwambiri kwa chaka chatha, ndipo chidzakula.
Kodi mungagwiritse ntchito bwanji? Chabwino, pali njira zambiri zoti muthamangiremo. Mwachitsanzo, ngati mukugulitsira malonda a khofi, mukhoza kuika malo awo pawuni yawonekera mumsewu. Mukhoza kupanga zokopa zamtengo wapatali, kapena kuwulula mauthenga obisika m'mabwalo, ma webusaiti, ndi magazini. Ndipotu, ngati mungathe kuganiza za njira yothetsera dziko losatheka, mungathe kuchita ndi AR. Chotsatira chimodzi ndichoti wogwiritsa ntchito akutsegula pulogalamu kuti adziwe, ndipo izi zingakhale chotchinga chachikulu cholowera. Onetsetsani kuti zomwe mukuwerengazo zikuyenera kuyenera.
Izi ndizochitika mu 2018, kuchokera mu miyezi ingapo yapitayi ya 2016, ndi miyezi iwiri yoyamba ya chaka. Gwera pa zochitika izi tsopano, asanatuluke chithupsa.