Momwe Mungagwiritsire Ntchito Facebook Kuti Mukonze Ma Sales ndi Kumanga Wokambirana Base
Zikuwoneka ngati aliyense masiku awa ali ndi mbiri ya Facebook, kuchokera ku agogo-aakazi, kwa ana okonzeka kuyamba koleji. Ikuphatikizanso anthu onse. Olemera, osauka, amuna, akazi, m'mayiko onse padziko lonse lapansi, Facebook ikulamulira malo ochezera.
Ndipo monga mawu akale akupita, "nsomba kumene nsomba ziri." Mwaufupi, ngati mukufuna kulengeza bizinesi yanu, Facebook ndi malo osangalatsa kuyamba.
NGATI mutadziwa zomwe mukuchita, ndipo ngati muli ndi ndondomeko.
Kotero, ngati mwakhala mukuganiza za malonda pa Facebook, kapena lingaliro lanu silinayambe mwadutsa malingaliro anu mpaka pano, apa pali ndondomeko yothandizira kuti muyambe.
1: Pangani tsamba lanu la bizinesi la Facebook
Inu simungakhoze kuchita chirichonse mpaka mutatenga gawo loyamba ili. Mukufuna tsamba la Business Facebook. Ngakhale mutakhala ndi munthu mmodzi, simukufuna kulengeza pa tsamba lanu. Chitani bwino, ndipo mudzakolola phindu. Onetsetsani kuti mumasankha gulu labwino, lomwe lingachoke ku kampani kapena bungwe, ku gulu kapena chifukwa. Kenaka, malizitsani zonsezo, ndipo gwiritsani ntchito zizindikiro zoperekedwa ndi Facebook, kapena kupeza nokha.
2: Khalani ndi Cholinga ndi Cholinga
N'chifukwa chiyani mumalengeza pa Facebook? Kodi zolinga zanu ndi ziti? Ndiwe yani mukufuna kuyembekezera? Kodi mukufuna kuti iwo achite chiyani? Izi ndizo mafunso omwe muyenera kudzifunsa musanalenge malonda a Facebook. Ngakhale chinthu chophweka monga "Ndikungofuna kuti anthu adziwe kuti ine ndilipo" ndi malo oyamba.
Izi zikutanthauza kuti mutha kuyendetsa polojekiti yodziwitsa anthu, ndipo mungasankhe malonda anu ndi malingaliro anu.
Choncho, ngati kuzindikira ndi cholinga, ndiye kuti mungasankhe zolinga zoyenera pa Facebook Ads Manager. Pali zina zambiri zomwe mungachite, kuyambira "Tumizani anthu ku webusaiti yanu" kuti "Pezani mavidiyo." Mungafunire onse awiri.
Mungasankhe chinthu chophweka, monga "Lonjezani Tsamba lanu." Chilichonse chimene mungasankhe, izi zidzakumba mtundu wa malonda ndikufika pomwe mukupeza.
3: Dziwani Zomwe Mukuwerengera
Odziwikanso monga omvera omvera, izi makamaka zikutanthawuza kuti "ndani amene mukufuna kuti muyankhule naye?" Ngati muli mu bizinesi yopanga atsikana oyendetsa miyendo kwa atsikana, simukufuna kuti malonda anu adziwe 30% amuna achikulire. Ngati mumapanga mabotolo a whiskey, mungakhale mukufuna kuti chiwerengero cha anthu. Choncho, sankhani mwanzeru. Pamene mumapeza bwino, bwino. Kuthamangitsani malonda kwambiri, ndipo mudzakhala ndi vuto losavuta kwambiri komanso kutembenuka.
4: Sankhani Budget Yanu Mwanzeru
Kodi mukufuna kuchita zochuluka bwanji? Mwachiwonekere, pamene mumagwiritsa ntchito zambiri, mumayang'ana maso kwambiri, ndipo mumakhala ndi mwayi wogulitsa. Koma kumbukirani malembo atatu ofunika - ROI. Kodi kubwerera kwanu kudzabwereranji? Ngati mumagwiritsa ntchito $ 50 tsiku pamalonda a Facebook, koma mumangopanga $ 40 patsiku phindu, ndikutaya. Mu miyezi yoyamba yotsatsa malonda pa Facebook, sungani mochepera ndi mosamala bwino malonda anu, malingaliro anu, kufika kwanu, ndi kutembenuka kwanu. Mukakhala otsimikiza kuti nthawi zonse mutha kupeza ndalama zambiri kuposa kutuluka, kukweza malonda anu. Iyenera kumasulira bwino.
5: Pangani Zotsatsa
Pambuyo pa ntchito yonseyi, mumalowa mu mphamvu ya nitty. Kodi malonda anu angayang'ane bwanji? Kodi iwo adzati chiyani? Kodi iwo adzawalangiza anthu kuchita chiyani? Kumbukirani ndondomeko yanu ndi zolinga zanu kuyambira pasitepe 2, ndipo pangani malonda anu molingana. Musamveke kuyesedwa kuti musiye njirayi pakadali pano, mukhoza kusintha nthawi yambiri, ndikupanga malonda atsopano pazinthu zatsopano ndi zolinga zanu. Muli ndi malire ang'onoang'ono oti mugwire ntchito, kotero khalani ndi malingaliro. Zotsatira za Facebook zimakhala zovuta kwambiri, ndipo muli ndi zithunzi zisanu zokha. Ndi nthawi yoti mukhale mwachidule.
6: Sindizani ndikutsata
Ino ndi nthawi yoluma chipolopolocho. Zonse zinalengedwa, mumagunda "Place Order" ndipo mukupita. Tsopano, mukufuna kupanga Facebook Ads Report kuti muone momwe mukuchitira bwino, kapena ayi, ndi momwe anthu akuyankhira pa malonda anu.
Muyeneranso kuona kuwonjezeka kwakukulu pa zamtaneti, ndipo mwinamwake kugulitsa. Inde, ngati simutero, ndi nthawi yoti muyambiranenso ntchito yonse ndikuyambiranso.
Zabwino zonse!