Kodi Muli ndi Lingaliro Lalikulu? Pano pali Momwe Mungagulitsire Muzinthu 5
Kotero, iwe wakhala ndi kuwala kwa luntha. Inu mwabwera ndi lingaliro lodabwitsa la msonkhano wotsatsa. Izi ndizo zomwe sizinayambe zakhala zikuchitikapo, ndipo ndiwe nokha omwe ukhoza kuziwona. Koma, kodi mumatani kuti izi zitheke? Nazi njira zisanu zomwe muyenera kuchita kuti mupeze zotsatira.
1: Pewani Mabungwe ndi Otsatira Awo Monga Mliriwu
Ngakhale kuti zikuwoneka ngati zipatso zochepa, zingakhale zopusa ndikuyesera kugulitsa malingaliro anu muzolemba za kasitomala omwe mukuganiza.
A bungwe lifa lidzakhazikitsa malonda awo, ndipo kawirikawiri amakhala ndi malingaliro okongola kwambiri kwa malingaliro aliwonse ochokera kunja kwa bungwe. Komabe, ngakhale atamvera, ndikukonda, mwayi wokhala ndi ngongole iliyonse chifukwa ndi yopanda pake. Mutha kupatsidwa malipiro amodzi, koma mochulukira mumangoponyedwa kumbali.
Mungaganize kuti mungathe kuchotsa munthu wapakati ndikupita molunjika. N'zomvetsa chisoni kuti izi sizikugwiranso ntchito. Makampani okhala ndi malonda ad adasungidwe sangakupatseni kachiwiri. Alipira ndalama zambiri kuti akatswiri ali ndi manja kuti akonze maganizo opha. Bungwe la malonda ndilo liyenera kuyambitsa malingaliro, ndipo kukubweretsani inu kudzakhala kumutu.
Izi zingawoneke ngati zosankha zanu zili panopa, koma pali njira zowunikira. Mukungoyenera kukonza momwe mukuchitira.
2: Phunzirani Zomwe Mukupita Kwawo
Makampani aakulu, ndi ang'onoang'ono, sakhala otsekedwa maganizo.
Muyenera kupeza omwe ali omasuka kuti avomereze malingaliro atsopano kuchokera ku magwero akunja. Palinso makampani omwe akhala akutsutsana kwa ogula kupanga ndi kutumiza malonda awo.
Panopa, Doritos ndilo dzina lalikulu m'munda uno. Ntchito yawo ya "Crash The Superbowl " yakhala ikuyenda kwa zaka zambiri, ndipo ikudumphira kugwira ntchito kwa bungwe.
Dotos imatulutsa vutoli - kutipangitsa kukhala malo otchuka a Superbowl - kenako amalola ogula kuthamanga nawo.
Nkhani ina yopambana François Vogel. Anapanga mafano oyera a HP ogulitsa zojambulajambula pamaso pake pogwiritsa ntchito nyimbo "Picture Book" ndi The Kinks.
Anayendetsa malonda ake ku bungwe la Goodby, Silverstein & Partners. Iwo ankakonda kwambiri malemba ake enieni, iwo amasaina ngati wotsogolera ndi nyenyezi mu msonkhano wa "You + HP". Vogel ankadziŵika kwambiri kwa ogulitsa kuti ngakhale anawonjezeredwa pulojekitiyi pogwiritsa ntchito malonda omwewo kuti "Kuchokera pa Chithunzi" cha Robins.
3: Chitani Icho Chokha ... Ndipo Ikani Icho Kumeneko
Ndili ndi anthu ambiri omwe amasintha kanema pamakompyuta awo, anthu ambiri akudzipanga okha malonda kuchokera ku chitonthozo cha nyumba yawo. Njirayi imapezeka mosavuta, ndipo ndi yotchipa. Zambiri zimapangidwira zosangalatsa, zina ndi spoofs za malonda ena. Koma zambiri mwazikhala zikudziwika kwambiri pamene zimatengedwa ndi malonda a malonda ndi kufalikira mu ukonde.
Mphunzitsi wa sukulu ya California George Masters anadzionera yekha. Iye adalenga pulogalamu yamakono yopanga mafilimu a 60 omwe ali ndi nyimbo yotchedwa "Tiny Machine" ndi Darling Buds. Anatumizira malonda ake pawebusaiti yake popanda chidziwitso ndipo asanadziwe, malonda anali atafalikira pa intaneti ndipo anali kuyang'anitsitsa pafupifupi 50,000.
Makhalidwe abwino ndi zogwiritsira ntchito zinayambitsa malonda ake ndi ogulitsa. Iwo adalongosola momwe adalangizi a sukuluyi adakonzera mwambo wapamwamba. Masters sanasiye ntchito yake ndikupita kukagwira ntchito pa malonda. Koma iye anazindikiridwa.
4: Khalani Okhazikika. Ikuyenda Pansi.
Kuti muthe kulingalira kwanu nokha ndikuzifikitsa kunja uko, chitani kafukufuku wanu. Zingakuthandizenso kulenga malonda a kampani yomwe mukufuna kukonzekera.
Awonetseni kuti ndinu okhwima ndipo mukhoza kumasula. Sichiyenera kukhala chinthu chokongola panthawiyi. Malonda a HP a Vogel anali ndi zizindikiro zoyesera zomwe zimaperekedwa ku bungwe la malonda kuti liwonetsere lingaliro lake. Ichi ndi chiyambi choyamba cha lingaliro lanu ndi zomwe mungachite kwa iwo.
Kampani iliyonse ili ndi dipatimenti ya malonda ngakhale ngati ali ndi bungwe la malonda kunja. Kotero kuyankhulana ndi pulezidenti wa kampani sikungathandize koma kulankhulana ndi dipatimenti yogulitsa malonda kungakhale njira yabwino kwambiri.
Awa ndiwo anyamata ndi mabala omwe angakuthandizeni kukuthandizani mpira. Komabe, kumbukirani kuti mukhoza kulandiridwa ndichisangalalo chifukwa anthu ambiri sangangolandira zomwe akuganiza kuti akunja akupanga lingaliro.
Khalani okonzeka kuti chitseko chilowe pamaso nthawi zambiri ndikukonzekera kuti mupitirize. Inu mukhoza kupeza mwayi.
5: Ngati Zonse Zili Kulephera ... Pezani Njira Yina Yodziwira Zochitika
Pa Msonkhano Wokonzekera Mwezi 2017, panali gawo lapadera lochitidwa ndi Jeff Greenspan lomwe liri ndi mutu wakuti "Pangani Chofunika Kwambiri Kwa Inu Chofunika kwa Ena." Jeff anali CCO woyamba, ndipo ntchito yake yodziwika ndi The One Show, Cannes, CA, Webbys, Clios, ndi zina. Koma, ndi ntchito yake yopanga polojekiti yomwe imamuthandiza. Ndipotu, ntchito imeneyi ya chikondi idadziwika ndikutsogolera kuntchito ina.
Chimodzi mwa zinthu zazikuluzikulu chinali chowombera cha Edward Snowden, chomwe chinapangitsa kuti Snowden asokonezeke kwambiri ndipo anachiyika pa fano ku Brooklyn, New York. Kugonjetsa kunamveka chidwi kuchokera ku dziko lonse lapansi, komanso chidwi cha FBI ndi maulamuliro ena. Pambuyo pempho lopempha, Jeff ndi mnzake adasiyidwa bwino. Koma zotsatira zake zowonongeka zinapangitsa chidwi kwambiri pa ntchito yomwe amachitira ndi Andrew Tider. Tsopano, iwo akufunidwa. Ndipo iwo akuchitanso zokambirana zamaluso kuti ziwalimbikitse anthu. Monga momwe Jeff ananenera kawirikawiri, kuchita zomwe mumakonda kungachititse kuti mupambane m'njira zina. Ndipo malingaliro aakulu awo omwe inu munali nawo, omwe palibe omwe ankafuna kuti azikhudza ndi ng'ombe zowonjezera, akhoza mwamsanga kukhala fumbi la golide.
Mwachidule, musalole kuti kukana kukuthandizeni. Mudzakhala nthawi yochuluka ndikukweza mutu wanu pa khoma lamatala, koma muthamangire mu khoma lachitsulo pambuyo pake. Potsirizira pake, ndi khama ndi changu, iwe udzadutsamo. Mukasiya, mumataya thunthu lonse la thukuta mumalingaliro anu aakulu, ndipo ndizowononga kwambiri luso ndi nthawi.
Zabwino zonse.