Njira Yabwino Yolankhulirana pa Mndandanda Wosamvetsetseka
Ganizilani ngati mtundu wa malingaliro, ndi mauthenga omwe amabisika m'mafilimu, malonda a TV, kapena ngakhale chizindikiro, koma chomwe chidzalembetsedwa pazomwe mukuganiza m'maganizo mwanu.
Zili ndi zotsatira zakupangitsani inu kufuna kuchita chinachake, zikhale kugula galimoto, kumwa soda, kapena kudya cheeseburger. Simudziwa chifukwa chake, koma mukufuna zinthu izi ... molakwika.
Mbiri ya Kutsatsa kwa Subliminal
Akatswiri a mbiri yakale ali ndi umboni wosonyeza kuti kugwiritsidwa ntchito molakwika kunagwiritsidwa ntchito kale kwambiri mpaka zaka za m'ma 5 BC, pamene akatswiri achigiriki ndi akatswiri a filosofi amagwiritsa ntchito malingaliro awo kuti asokoneze anthu.
Komabe, malonda osokoneza bongo monga momwe tikudziwira lero adakweza mutu wake m'ma 1940. Chitsanzo chimodzi chotchuka ndi Daffy Duck mwachidule "The Wisdom Quacking Duck" yomwe inafotokoza mawu akuti "BUY BONDS" pa chifanizo chojambula. Zinali zosavuta kumva ngati mutayang'ana.
M'zaka za m'ma 1950, katswiri wina wofufuza za msika James Vicary, ananena kuti pofufuza mawu akuti "ETHA POPCORN" ndi "DRINK COCA-COLA" kuti mukhale ndi magawo awiri pa filimu, kugulitsa zakudya zimenezi kumawonjezeka kwambiri. Zotsatirazo zinakhala zabodza, ndipo kwa zaka zambiri, maphunziro osiyanasiyana adawonetsa kuti malonda osayenera a mtundu umenewu sanagwire ntchito.
Zamakono Zamakono Zotsatsa Malonda
Kuthamangira patsogolo kwa zaka za 2000, ndi zamakono, ndi malonda osokoneza bongo asintha. Chizoloŵezi choyika mauthenga ogulitsa enieni ku mtundu uliwonse wa malonda kapena kulengeza ndiloletsedwa m'mayiko ena (Britain, Australia), ndipo zingayambitse maukiti ku US kuti ataya layisensi yofalitsa ngati FCC ikudziŵa izi.
Koma izi sizikutanthauza kuti sizinagwiritsidwe ntchito. Zangokhala kusintha kwa chinthu chinanso. Tsopano, mupeza zithunzi zomwe mwangoyang'aniridwa mu mafilimu, malonda, ma TV, logos, ndi bwino, chirichonse chimene anthu akuchiwona kapena kuyanjana nawo.
Mwina malonda omwe akugwiritsidwa ntchito masiku ano amabwera mwa mawonekedwe a zopangidwe . Mu mawu a anthu amodzi, izi ndi zopangidwa ndi zopangidwa chabe ndi zida zolowera okha mu nsalu ya TV kapena chithunzi choyendayenda. Momwemo mwaluso, komanso mwachindunji, izi zachitika kumadalira mtundu ndi filimu.
Mwachitsanzo, ngati mwapeza kuti mukulakalaka nkhuku za Popeye mu kanema kakang'ono ka Nicky, ndichifukwa chakuti anali kutsogolo ndi pakati. Amatenga ngakhale kuluma ndi kunena kuti ndi "f * koopsa." Izo sizingakhoze kuwerengedwa ngati subliminal mu lingaliro lenileni la mawuwo. Komabe, kanema monga Transformers sinaitanitse mtundu wa magalimoto, koma inali paliponse. Komanso, Dew Mountain ndikumwera-kumwera mufilimu imeneyo. Chiyembekezo ndi chakuti poziwona nthawi zambiri, mumapita kukagula Dew Mountain pambuyo pa kanema. Chikumbumtima chanu chasinthidwa.
Ngati mukufuna kupita mozama kwambiri, komanso wochenjera, palinso zitsanzo zambiri za izi. Chinthu chatsopano cha Wendy, mwachitsanzo, chikuwoneka ngati chosinthika cha nkhope yodziwika bwino, yolondola?
Chabwino, yang'anani kachiwiri.
Zosangalatsa zomwe zili pafupi ndi khosi la Wendy lili ndi chitsanzo; imodzi yomwe siili mwangozi. Ngati mumaganizira za momwe amawonekera, amamveketsa mawu akuti MOM. Lingaliro apa ndilokuti ubongo wanu umapanga kugwirizana kwakukulu pakati pa chakudya chimene Wendy ndi amayi amaphika pophika. Kodi imagwira ntchito? N'zovuta kunena, koma ndithudi sikuvulaza malonda.
KFC inachitanso chimodzimodzi mu 2008 pamene gawo la letesi ku KFC Snacker linalidi ndalama ya $ 1. Sangweji ya masenti 99 inali yaikulu kwambiri, ndipo n'zotheka kuti chidziwitsocho chinatenga uthenga wotsutsa wa $ 1 = KFC Snacker.
Kotero, Kutsatsa kwa Subliminal N'kothekabe?
Mwa mawu, inde.
Ngakhale kutuluka kofulumira kwa mauthenga ovuta kwambiri kugulitsa kumatsutsidwa (kapena osachepera, kukhumudwa kwambiri), mawonekedwe angathe kusewera ndi malingaliro omvetsa chisoni a ogula ntchito pogwiritsa ntchito mauthenga achidziwitso.
Ngati mukudabwa za mphamvu yake, ganizirani za "chinyengo" chopangidwa ndi Darren Brown pa mndandanda wake wotchuka wa TV ku Britain. Anatsutsa gulu lowonetsera malonda kuti likhale ndi positi, chizindikiro, ndi timapepala kwa kampani yonyenga. Anawapatsa iwo mphindi 30 ndipo anawauza kuti ali ndi malingaliro akeake.
Nthawi itakwana yoti aulule ntchitoyo, Darren adaneneratu ntchito yomwe gululi linadza nalo. Kodi akanachita bwanji zimenezi? Eya, tsiku lomwelo adayambitsa mauthenga achidziwitso pa njira yomwe gululo linatengera ku studio. Iye anabzala lingalirolo pamutu pawo, ndipo analandira uthenga mokweza komanso momveka bwino.
Ngati gulu la akatswiri amalonda likhoza kugwiritsidwa ntchito mosavuta, kodi anthu amatha kukhala ndi mwayi wotani?