Kodi Malonda Amasiku Ano Angakhale Ovulaza Kudzikuza Kwathu?
Nazi ziwerengero zomwe zingakuvutitseni inu, kuchokera ku nkhani ya Joel Miller yokhudzana ndi mafilimu ndi thupi:
- Zitsanzo zambiri zimakhala pafupifupi 23 peresenti poyerekeza ndi mkazi weniweni. Zaka makumi awiri zapitazo, kusiyana kumeneku kunali chabe 8 peresenti.
- Mavuto okhudzana ndi kudya akhala akuwonjezeka oposa 400 peresenti kuyambira chaka cha 1970.
- Amayi okha 5 peresenti ya ku US kwenikweni amavomereza mtundu wamtundu wamakono umene umatchulidwa mu malonda lero.
- 69 peresenti ya atsikana adagwirizana kuti zitsanzo zomwe zimapezeka m'magazini zinali ndi mphamvu yaikulu pamaganizo awo a momwe thupi liyenera kuonekera.
Ngakhale kuti Nkhunda imafuna kusonyeza akazi enieni pamalonda awo, ndi zoonekeratu kuti masewera a malonda amawonetsa akazi ndi amuna ngati "angwiro," omwe ali ndi amayi amaliseche omwe samasonyeza mafuta, komanso amuna amaliseche omwe ali ndi chibwibwi Iye-Munthu. Nthawi yokha yomwe timawona "anthu wamba" ndi pamene amagwiritsidwa ntchito poyerekezera ndi zitsanzo zoyenera, kapena amagwiritsidwa ntchito mosangalatsa, ndipo izi ndizovuta.
Kawirikawiri malonda a zonunkhira kapena mafuta a kanyumba kawirikawiri amakhala ndi chitsanzo chachimuna kapena chachikazi, kapena nyenyezi yamafilimu.
N'zomvetsa chisoni kuti izi ndi chifukwa chakuti kufufuza kwatsimikizira, mobwerezabwereza, kuti anthu ambiri amatsatira bwino zithunzi za aspiration. Momwemo, "Ndimabvala mafuta onunkhira monga Bambo kapena Amayi okongola, choncho, ndiri kumsasa wawo." Magalimoto othamanga = Amayi ndi amuna okongola . Uthenga-ngati mutagula galimoto iyi, mukhoza kukopa anthu amtundu uwu.
Zomwezo zimapita ku mowa, zodzikongoletsera, maulonda, makompyuta, mafoni, ngakhale chakudya. Mpaka pano pulogalamu ya Carl ya Jr., mapulogalamuwa amagwiritsidwa ntchito kwambiri pogwiritsa ntchito zovala zodzikongoletsera zomwe zimavala zovala zogula zakudya zomwe zimakhala zosafunikira kwenikweni, ngati zilipo, kudya moyo weniweni kuti zikhalebe zofanana.
Ndiye, pali vuto la kusokoneza mafano. Zitsanzo zabwino mwathupi zomwe zimawonetsedwa pamalonda sizipezeka. Ngakhale anthu awa omwe ali ndi maina olemekezeka amathandizidwa kuti azisamalira mankhwala a Photoshop. Chilema chilichonse ndi makwinya zinachotsedwa. Matako ali omangidwa. Madiki akukonzedwa. Miyendo ndi mikono yayitali. Nthawi zambiri timavomereza ngati chithunzithunzi chenichenicho, mpaka kusokoneza chithunzi kumapita patali kwambiri moti zimakhala zomveka bwino kuti mwamuna kapena mkazi yemwe ali mu chithunzi adabwezeretsanso.
Zingakhale zosavuta kufotokoza izi ngati zopanda phindu; chabe gawo la anthu amakono omwe ife tonse timapirira chifukwa ndi momwe malonda akuchitira. Komabe, zikukhala zoopsa kwambiri. Wotsutsa adokotala Jean Kilbourne adalankhula mu 2015 za zotsatira za poizoni zamakono zamakono zamalonda, ndi chiyanjano cha matenda ovutika.
"Akazi ndi atsikana amadziyerekezera ndi mafanowa tsiku lililonse," anatero Kilbourne. "Ndipo kulephera kuwatsatira ndizosapeŵeka chifukwa chakuti amachokera ku zopanda pake zomwe sizilipo."
Tsopano, ndi kutchuka kwa chitukuko, ndipo achinyamata kulikonse akatha kudzikweza ndi kukhumudwitsa thupi achinyamata ena, ndi owopsa kuposa kale lonse. Kusokoneza bongo ndi vuto lalikulu, ndipo kungachititse kuvutika maganizo komanso kudzipha. Ngakhale kuti zonsezi sizingathetsedwe potsatsa malonda, udindo womwe umakhala nawo pakupanga zithunzi za ungwiro sangathe kunyalanyazidwa.
Umboni umasonyezeratu kuti umagwirizanitsa pakati pa malonda ndi malingaliro oipa a thupi komanso kudzidalira. Nanga mungachite chiyani kuti muthane nawo? Osati zambiri.
Pamene malonda a kukongola kwenikweni adzapitiriza kuyesa nkhungu, otsatsa sadzasintha mpaka anthu amavotere ndi zikwama zawo. Pambuyo pake, mabungwe amalonda, ndi makampani omwe amawaimira, ndizofunikira kwambiri pa ndalamazi. Ndipo mpaka anthu atayankha bwino mafano a anthu enieni, pang'ono padzasintha.
Komabe, tonsefe tikhoza kukanikiza ma brand kuti atiyimire ife mu njira zenizeni, makamaka pozitchula pazolumikizidwe. Ndipo ndithudi, tonsefe tiyenera kuchita chilichonse chomwe tingathe kuti tiphunzitse ana ndi achinyamata a dziko lapansi kuti malonda sizisonyezeratu zomwe tiyenera kukhala, koma, malingaliro abwino omwe amagulitsidwa kuti agulitse chinachake.