Momwe malemba akugwirirani ndi chikumbumtima chanu
Mwinamwake mwamva mawu oti "zopangidwira mankhwala" ogwiritsidwa ntchito pa mafilimu ndi TV. M'dziko lamakono la zamalonda-kulumphira ndi kulumala khungu, zopangidwira zamakono mwamsanga zimakhala njira zazikulu zopangira zolinga zawo kumalowanso "njira zobisika". Koma kodi ndondomeko yotani yopangira mankhwala, imagwira ntchito bwanji, ndipo idzakhala ndi zotsatira zotani m'tsogolo mwa malonda?
Tanthauzo la Kusungidwa kwa Malonda
M'mawu a anthu a mtundu wa anthu, kukonza katundu ndikutulutsidwa kwa katundu ndi mautumiki pambali pawonetsero kapena kanema (kapena ngakhale mavidiyo aumwini) m'malo mowonetsera malonda.
Mukawona chogulitsidwa kapena ntchito ikuwonekera pawonetsero pa TV, kapena mu chithunzi choyendayenda, kampani yomwe imachokera kawirikawiri (koma nthawizonse) imalipiritsa chizindikiro chawo kuti iwonekera pawindo kapena pa wailesi.
Zomwe zimatchedwanso kuti zofalitsa zamakono kapena malonda, zomwe zakhala zikuchitika kwazaka makumi ambiri, koma ogulitsa akhala opambana kwambiri momwe amachitira. Kamodzi kawonekedwe kodziwika bwino ka chithandizo, zopangidwe zamakono tsopano zikhoza kuwuluka pansi pa radar. Mwina simungadziwe kuti galimoto iliyonse yomwe imagwiritsidwa ntchito mu kanema kapena kuwonetsera inachokera ku automaker imodzi yokha. Kapena kuti aliyense pa TV akumwa soda yomweyo.
Ndalama Zogulitsa Ntchito
Munthu Wachitsulo anali wovuta kwambiri, ndipo anapha Batman Vs. Superman: Dawn of Justice, ndikubwezeretsanso ufulu wonse wa Justice League. Koma adachitanso china. Zinatenga ndalama zokwana madola 160 miliyoni pothandizidwa pogwiritsa ntchito malonda.
Ndalamayi inachokera kwa anthu oposa 100 padziko lonse omwe onse adalipira ndalama zowonjezera kuti akhale ndi maina awo omwe ali nawo mu Superman mega-hit.
Anaphatikizapo Warby Parker, yomwe inapereka magalasi okhwima a Clark Kent; Gillette, yomwe inayambitsa kanema kanema pa Superman shaving; kuphatikizapo Walmart, Tsizzler wa Hershey, Chrysler, Sears Roebuck & Co., Wachiwiri wa asilikali, Kellogg Co., Nokia, Hardee, ndi Carl's Jr. Kodi mwawona ena mwa iwo mu filimuyo?
Inu ndithudi munawona nkhope ya Superman kulikonse pamene kanema kanatulutsidwa. Mwinamwake Star Wars okha: Mphamvu Yadzutsa inali ndi ntchito yowonjezera yogulitsa.
Mafilimu onsewa asanakwane, Ford ankalipira madola 14 miliyoni kuti James Bond azitengera Ford Mondeo ku Casino Royale. Zinali pawindo kwa mphindi zitatu, zomwe zimagwirizana ndi $ 78,000 pamphindi! Izi ndizoposa mabanja ambiri a US omwe amapanga chaka chimodzi. Ford komanso amapereka magalimoto kuti azichitika.
Ngakhale ziwerengero zonsezi, palibe ndalama zenizeni zogwiritsidwa ntchito ndi zopangidwe; izi kawirikawiri zimakhala zokambirana pakati pawonetsero ndi chizindikiro, ndipo zimakhala zodula kwambiri chaka chilichonse.
Kusungidwa kwa malonda mu Mafilimu
Zina mwazinthu zodabwitsa kwambiri zojambula zojambula m'mafilimu zikuphatikizapo:
Zovala za Reese ku ET The Terrestrial Extra (1982)
Mukudziwa, mutuwu uyenera kukhala "M & Ms ku ET The Terrestrial," chifukwa Steven Spielberg ankafuna. Inde, ngati Bwana Spielberg anapempha kampani iliyonse kuti ikhale ndi mafilimu ake masiku ano, iwo amaletsa dzanja lake. Koma mmbuyomo mu 1982, kusungidwa kwa mankhwala sikunali kotchuka lero. Hershey, mwini wa M & Ms, adayitanitsa pa studio, kuphatikizapo kuwona chikalata chomaliza asanayambe kujambula, ngakhale adayamba.
Chipindacho chinati ayi, ndipo zidutswa za Reese zidaperekedwa kwa malonda m'malo mwa ... za madola a zero. Iwo adakhala pafupi $ 1 miliyoni kuti akweze filimuyi, yomwe ili pafupi $ 2.5 miliyoni lero. Poganizira kuti anapeza kuchuluka kwa malonda a 65%, icho chinali chofunika kwambiri.
BMW Mini Cooper mu The Italian Job (2003)
Chithunzi chochepa cha filimu yoyamba ya 1969 ya Michael Caine, Noël Coward, ndi Benny Hill (inde ... kuti Benny Hill), chidule cha 2003 chinali chochuluka kwambiri. Choyambiriracho chinagwiritsidwa ntchito ndi BMC Mini Coopers ya Britain, koma pofika mu 2003, BMW inali ndi kampaniyo. Inu simungapange Job Itali ndi mtundu uliwonse wa galimoto, ngakhale, ndipo BMW inayandikira ndi omwe amapanga chilolezo. Osati kokha, iwo anapatsidwa magalimoto opitirira 30 kuti agwiritsidwe ntchito mu filimuyi. Ndi BMW Mini Cooper yozungulira madola 20,000, ndizocheperapo $ 1 miliyoni potsatsa malonda.
Ndipo malonda a BMW anakulira. Kusuntha kwachangu kumbali yawo.
Kulankhulana ndi Matenda ku I, Robot (2004)
Nkhani yovuta ya AI ikuyenda amuck, ine, Robot ndi imodzi mwa mafilimu akuluakulu omwe anatulutsidwa chaka chimenecho, ndipo amapeza ndalama zokwana madola 342 miliyoni ku US okha. Nyenyezi yamagetsi yaofesi ya positi Will Smith, ndi malonda odabwitsa a Converse All-Star sneakers. Kuyambira kutseguka kwa bokosi mpaka kumapeto kwa nsapato, ndipo ngakhale wina amene akunena "nsapato zabwino," mwina izi zowoneka bwino kuti zimatengera wowonayo kuchokera pazochitikira kanema. Komabe, chiphatikizo cha khalidwe la Will Smith kukhala chophwanya chilichonse chachitsulo ndi konkire ndipo chimagwira ntchito. Zikhoza kukhala nsapato za Nike kapena Adidas, koma Converse inagwira mwayi.
Kusungidwa kwa malonda kunayanjananso ndi "machitidwe abwino kwambiri" ku Wayne's World. Kuchokera ku pizza ndi sneakers kupita ku mapiritsi ammutu ndi soda, inali kupweteka kwapamwamba komwe kunatha kuseketsa zopangidwe zamagetsi ndikulipiranso pa nthawi yomweyo. Ndipo kwa mafani a mafilimu achipembedzo, Kubwezeretsa kwa Tomato Wowononga kunapanga ntchito yabwino yopanga parodying mankhwala. Ndiwo George Clooney wamng'ono kwambiri yemwe akuwombera.
Mu 2011, Morgan Spurlock adayambitsa filimu yonse yopanda ndalama koma ndalama zopangira ndalama. Kutchedwa Movie Yopambana Kwambiri Yosagulidwa, Spurlock anachita zomwe anthu anamuuza kuti sichikutheka. Anapanga filimuyo yonse pa ndalama zomwe zimangolandizidwa zokhazokha zogwirizanitsa ntchito ndi mawonekedwe a filimuyo. Imeneyi inali njira yodalirika yogwiritsira ntchito zolemba, ndikuwonetseratu momwe ntchito yopangidwira ntchito imagwirira ntchito, imodzi inagwa swoop.
Kukhazikitsa Zamalonda mu Televivoni
Palinso zinthu zina zosawonetsera zopanga masewera a masewera a masana, ndi masewera amasonyeza ngati The Price ndikulunjika pa katundu wolemera malonda. (Chochititsa chidwi ndi chakuti, mtengo wa UK wa The Price uli ndi ufulu, ulibe dzina la malonda. Malamulo a malonda ndi ovuta kwambiri, ndipo malo opangira malonda ngati amenewa ndi ofunika kwambiri. M'malo mwake, otsutsa ayenera kulingalira mitengo ya zinthu monga "bokosi ili wa ufa wotsuka "kapena" katoni ya madzi a lalanje. ")
Maofesi ogwiritsira ntchito sopo akugulitsa zinthu m'mizere yowonongeka, ndipo sizowonekera. Ndiyeno pali ndondomeko zapamwamba zomwe zikuwonetsa ngati Mad Men akuchita chimodzimodzi koma mwanzeru kwambiri. Ndipo tsopano, maseŵero a pakompyuta akuloŵerera pachithunzichi.
Kusungidwa kwa malonda mu Social Media
Pamene malonda adasinthika kwambiri ku malo ochezera monga YouTube, Facebook, Twitter, ndi Instagram, makina akugwiritsa ntchito njirazi kuti apange mwayi wopanga katundu. Mwachitsanzo, YouTubers ndi mamiliyoni ambiri omutsatira adzasangalala kuvala zovala, kapena kugwiritsira ntchito zida, kuti afalitsa mawu okhudza mankhwalawa ku fanbase yawo. Mawonedwe a ma TV ndi mafilimu adzagwiranso ntchito "zotsitsimutsa anthu" kuti adzalandire omvera atsopanowa mosiyana ndi TV ndi mafilimu.
Zonsezi, zikugulitsidwa mankhwala pano. Ngati mwachita bwino, zimaphatikizapo zowonetsera kuwonetsero kapena kanema, chifukwa tonsefe timagwiritsa ntchito mankhwalawa tsiku ndi tsiku. Kuphimba mayina awo ndi tepi yachitsulo sikuthandiza. Koma zikadziwika bwino, zimakhalanso zowopsya kuimitsa kusakhulupirira ndi mafilimu.