Mmene Mungalimbikitsire Bzinesi Yanu Mosamala Popanda Kulipira
Kwa malonda a pa intaneti, kulengeza uku kumachitika pa intaneti - kwinakwake, kulondola? Pogwiritsa ntchito malonda anu pa intaneti, mumapanga zitsogolere, kumanga mndandanda wa imelo, kupeza malonda enieni, kulankhulana ndi makasitomala akale kuti muwagulire ... pali njira zosiyanasiyana zomwe mungagwiritsire ntchito malonda kuti mumange bizinesi yanu.
Ndipo pali njira zamakono zamalonda zomwe mungagwiritse ntchito.
Nkhani yayikulu sikuti mumasowa kugwiritsa ntchito ndalama zambiri pamalonda olipira.
Ndipotu, pali njira zambiri zomwe mungagwiritsire ntchito malonda pa intaneti. Izi zimakhala zothandiza pamene muli mu gawo loyamba ndipo mulibe zambiri, ngati zilipo, ndalama zomwe mumagwiritsa ntchito pakugulitsa. Kapena mwina mukuyesera malingaliro atsopano a bizinesi ndipo simukufuna kuika pangozi ndalama zanu pa chinachake chosagonjetsedwa.
Njira zamalonda zamalonda zamalonda zingathe kukhala zothandiza. Zoonadi, zomwe simumawononga ndalama mumalipiritsa ndi khama. Muyenera kuyika nthawi yina ndikugwira ntchito mwakhama kuti njira zamalonda zotsatsa malonda zikhale zopindulitsa ... koma malipiro adzakhala aakulu.
Ndizoti tiyang'ane njira zina zaulere zolimbikitsa malonda anu pa intaneti.
Zogulitsa Zamalonda
Mawebusaiti monga Facebook, Twitter, YouTube, ndi Instagram akhala njira zazikulu kuti makampani aakulu ndi ochepa akwaniritse chiyembekezo ndi makasitomala ... ndipo, chofunika kwambiri, akhale ndi ubale ndi iwo.
Ndi kampani kapena mtundu wa makampani angathandize njira yakudziwira, monga, ndi kudalira iwo mokwanira kugula. Ndipo mukhoza kuumiriza anthu kuti apitirize kugula zinthu - amakhalanso mafani ... ndikuuza ena za inu.
Kusaka kwa Facebook
Chinthu chachikulu ndichoti mungathe kuchichita kwaulere.
Mutha kujowina pa Facebook ndipo ngakhale kuyamba tsamba la bizinesi pa Facebook kwa popanda mtengo kuti muthe kuyanjana ndi makasitomala anu. Ndiyo njira yapadera yogulitsira malonda pa intaneti.
Zina mwazochita apa:
- Lowani nthawi zonse
- Perekani zambiri zothandiza
- Phatikizani zopatsa, malonda, ndi kuchotsera
- Phatikizani maulendo ku webusaiti yanu ndi / kapena kusitolo kwa ecommerce
- Sakani zithunzi ndi mavidiyo omwe amamvetsera
- Gwiritsani ntchito mapulogalamu apamwamba monga ma pixel otsatira ndi retargeting
Mwina chofunikira kwambiri: Gwiritsani ntchito omvera anu. Ngati mmodzi wa "otsatila" anu akufunsa funso kapena ndemanga pa post, onetsetsani kuti mungayankhe mwamsanga.
Mutatha kupeza zotsatira zabwino ndi njira zaulere za malonda a Facebook zomwe mukufuna kuti muzitha kuwonjezera pa malonda omwe mukulipira.
Kuwonetsa kwa YouTube
Ndi YouTube mungathe kujowina ndi kutumiza mavidiyo okhudzana ndi bizinesi yanu kwaulere. Chinthu chabwino kwambiri pano ndi kupereka malangizo othandiza ndi zowonjezera. Zingakhale momwe-mavidiyo okhudzana ndi niche yanu kapena kanema ya mankhwala anu, mwachitsanzo. Nthawi zonse mudzaze tsatanetsatane wokhudzana ndi bizinesi yanu, komanso chiyanjano kubwereza lanu (onetsetsani kuti muphatikize http: // kotero kuti chiyanjano chanu chikuwoneka). Phatikizanipo mu kanema - inde, kuonjezerani kuchitapo kanthu kumapeto kwa kanema yanu kulimbikitsa anthu kuti azichezera webusaiti yanu kuti mudziwe zambiri.
Ngati mukulenga mavidiyo ndi kuwatumizira ku YouTube muyenera kuwatsitsa mwachindunji ku Facebook komanso. Pamene iwe uli pa izo, yonjezerani kanema ku blog yanu kuti inunso muphe mbalame zitatu zogulitsa ndi mwala umodzi.
LinkedIn Marketing
Ngati katundu kapena ntchito yanu ingathandize eni bizinesi kapena makampani ... ngati bizinesi-to-bizinesi (B2B) mtundu wa mankhwala, muyenera kukhala wogwira ntchito pa LinkedIn. Pano mungathe kugwirizanitsa ndi makasitomala omwe angatheke, nkhani zotsatila ndi zowonjezera ... ndi njira yabwino yowunikira mawu anu malonda anu. Apanso, ndi malonda omasuka pa intaneti.
Zomwe zimapangitsa kuti leppaging LinkedIn ndizitha kupanga maubwenzi enieni ndi anthu omwe angathe kukhala opititsa patsogolo malonda, malonda, kapena kutumiza. Ngati muli webusaiti yopanda pa Intaneti ndiye LinkedIn idzakulitsa maluso anu ochezera malonda ndi chinthu chachikulu.
Forum Marketing
Ngakhale Facebook yabedwa phokoso la mabwalo, kulengeza zamakono akadali njira yabwino kwambiri yogwirizanirana ndi chiyembekezo ndi makasitomala. Gulu ndi gulu lazokambirana pa intaneti za niche kapena makampani.
Lingaliro apa ndilo kuti inu mulowe nawo pa forum ndikuwerenge kupyolera mndandanda wakale. Pezani malingaliro a zomwe anthu akukamba ndi zovuta zokhudza iwo. Mungayambe kutumiza zokambirana zanu, kupereka malangizo ndi zothandiza, komanso kukhala nawo mbali. Gawo lotsatira ndi lovuta. Simukufuna kungoyambitsa zizindikiro ndi malonda ku webusaiti yanu ndi katundu. Anthu omwe amachititsa msonkhanowo amawaona ngati spam ndipo akhoza kukuletsani. M'malo mwake, onetsetsani chiyanjano ku webusaiti yanu mu mbiri yanu ndi siginecha. Mungathe ngakhale kupanga malonda ndi kutchulidwa muzolemba zanu kuntchito yanu kapena webusaiti yanu. Koma musakhale "malonda-y" kapena "pushy" ziribe kanthu zomwe mukuchita.
Kupeza malo pa malo otchuka monga reddit kungakhalenso njira yabwino yoyendetsa galimoto kupita ku webusaiti yanu ndikutsegula malonda pa intaneti pa malonda enieni. Reddit ili ndi magulu apadera kwambiri, kapena amawomboledwa, akugwira nawo pafupi chidwi chilichonse kapena niche yomwe mungaganize. Apanso, lolani zokambiranazo ndikugwirizanitsa ndi mankhwala anu mutakhala nthawi yayitali ndipo anthu akukudziwani.
Malangizo onsewa angagwiritsidwe ntchito ku Facebook Groups omwe ndi njira yabwino yogulitsa malonda.
Kugulitsa kwa Blog
Njira ina yabwino yochitira nawo malonda pa intaneti ndi kuyamba blog. Mungathe kuphatikizapo mauthenga, zithunzi, ndi mavidiyo pazofunika mitu yanu. Perekani malangizo othandiza ndi zowonjezereka, monga momwe mungapezere malingaliro, nkhani zokhudza malonda anu, ndi zina. Chinthu chofunika ndi blog ndikutumiza nthawi zambiri, kangapo pa sabata ndizochitika zabwino kwambiri (ngati mulibe nthawi yochepa kapena simukukonda kulemba ndiye yesetsani kuchitapo kanthu kamodzi kamodzi pamlungu kapena kutulutsa ndondomeko yanu zokwanira).
Mudzakulira omvera anu a blog polemba blog yanu pazomwe mumaonera, kutchula izo m'masewera, ndipo, mukadakhalapo kanthawi, mutha kupeza magalimoto omasuka kupyolera mukufuna kukonza injini pamene malo anu akukwera mu Google rankings .
Blog imathandiza anthu kukudziwani inu ndi bizinesi yanu (ndi katundu wake ndi / kapena ntchito). Mudzakhala wodalirika muzithunzi zanu. Ndipo kuti, potsiriza, zidzatembenuza alendo anu a blog kuti azilipira makasitomala.
Mukakhala ndi chidziwitso chodziwika ndi nyimbo, mungaperekenso kupereka alendo pamabuku a anthu ena. Blogyi iyenera kukhala yofanana - mukufuna kuonetsetsa kuti omvera akukhudzidwa ndi zomwe muyenera kunena. Apanso, mungathe kuphatikiza chiyanjano ku blog yanu kapena webusaitiyi. Inde, mudzayenera kubwezeretsanso mwa kulola ena kuti abweretse malo anu pa blog.
Ndemanga yomaliza pamabukulo, nthawi iliyonse yomwe mutumiza zatsopano zatsopano mukhale otsimikiza kugwiritsa ntchito njira zonse pamwambapa kuti mupititse patsogolo zatsopano.
Kutsatsa malonda
Ma Podcasts ndi njira yotchuka kwambiri kwa amalonda kuti apeze malonda ndi malonda a pa Intaneti. Mungathe ngakhale kupanga ndalama ndi podcast. Mukhoza kuyamba podcast yanu komanso / kapena kuwonekera pa podcasts ena. Zingakhale zophweka pamene mukuyankhula mu maikolofoni ndi maganizo anu pa niche yanu. Mukhoza kupereka uphungu, yankhani mafunso omwe amabwera kudzera mwa imelo ... kumwamba ndi malire. Ngati inu muwoneka pa podcast ya winawake mungathe kuyankhulana. Mulimonsemo, nthawi zonse onetsetsani kuuza omvera momwe angapezereni pa intaneti kuti athe kuwona webusaiti yanu.
Pangani podcast yanu kuti ikhale yojambulidwa pa blog yanu ndi / kapena webusaitiyi, komanso pa misonkhano yayikulu ya podcast monga iTunes a Apple. Podcast yanu ayenera, ndithudi, kukhala yomasuka.
Onetsetsani ma podcasts pamwamba omwe amalonda amamvetsera ngati mukufuna kuona zitsanzo za momwe zakhalira.
Kutsatsa Magazini
Kutsatsa malonda ndi dzina la masewera masiku ano. Ndipo ndiwotchi yayikulu yopatsa malonda pa intaneti. Kwenikweni, pali mawebusaiti kumene mungathe kulembera nkhani - ngati avomereza - Entepreneur.com, Medium.com, ndi zina. Ndipo mukhoza kuphatikiza chiyanjano kumbuyo kwa tsamba lanu. Nkhaniyi iyenera kulembedwa bwino, yothandiza, komanso za mutu wanu. Zida izi sizikutenga chirichonse.
Koma mukafika pa radar ya olemba awo, mukhoza kusindikizidwa kangapo. Mwanjira iyi, mutha kutchula dzina lanu kunja kwa oyang'ana pa webusaiti ndikupanga udindo wanu monga katswiri wanu.
Chinthu chimodzi chomwe muyenera kukumbukira, simukufunikira kuti chifalitsidwe pa webusaiti yaikulu ya media kuti mupambane. Mukhoza komanso muyenera kulongosola zochepa zomwe zimafalitsa mabuku, mawebusaiti, ndi ma blogs zomwe zimakwaniritsa zolinga zanu. Omvera adzakhala ang'ono koma ambiri akumvetsera.
Funso ndi Mayankho Kugulitsa
Mtundu wina wa malonda omasuka pa intaneti ndi mafunso ndi mayankho omwe ali ngati Quora. Pano anthu amalemba mafunso - pafupifupi pafupifupi mutu uliwonse womwe mungaganize - ndiyeno anthu am'mudzi amalemba mayankho. Inu mukhoza kukhala mmodzi mwa mayankho awo anthu. Mungapezenso mauthenga okhudzana ndi niche yanu ndikuyankhira.
Kuti mupange malonda omasuka pa intaneti, onetsetsani kuti mbiri yanu ikudziwika bwino ndikuwonetsani kuti ndinu katswiri ndipo mumagwirizanitsa ma webusaiti anu ndi ma social media accounts.
Njira Zambiri za Kutsatsa Kwaulere pa Intaneti
Poyamba bizinesi ya intaneti, mukuyang'ana njira zosunga zambiri momwe mungathere. Ndipo kugwiritsa ntchito njira zamalonda zamalonda zamalonda ndi njira yabwino yosamalirako pamsika ndi kumanga mbiri yanu ... ndiyeno mutembenuzire kuwonjezeka kumeneko ku malonda.
Mukangoyamba kuyendetsa galimoto ndikupanga malonda pa intaneti mudzafuna kwambiri kuganizira zofutukula kumalonda olipidwa kuti mutha kufika ngakhale omvera akulu mwamsanga.