Mabuku Ofunika Kwambiri pa Kutsatsa Amene Aliyense Ayenera Kuwerenga
Anthu osiyanasiyana amakupatsani inu mndandanda pamene mukuwerenga malonda, kapena ndinu katswiri wodziwa ntchito.
Pali mazana mazana a mabuku pa phunziro; Zatsopano zimamasulidwa tsiku ndi tsiku. Koma palinso ena amene ayima nthawi, ndipo amafunika kuwerenga. Ngati muli mu bizinesi yolankhulirana, khalani ndi malonda, malonda, maubwenzi a anthu, kapangidwe kapena china chirichonse, mabuku awa akhale ndi malo osatha ku laibulale yanu.
Mmene Mungalembere Mphindi Yozizwitsa Mwachidule ndi Howard Ibach
Chimodzi mwa zilembo zofunika kwambiri pazinthu zogwiritsa ntchito ndi kulenga mwachidule . Zimapereka deta yoyendetsera maulamuliro, ndikuwauza komwe angayambe kukumba malingaliro abwino. Zodzazidwa ndi zitsanzo za zolemba zogwira mtima komanso zogwira mtima , ndipo zinalembedwa mwatsatanetsatane koma mwachindunji, izi ndizofunikira kuwerenga kwa aliyense mu makampani a mauthenga.
Hey Whipple, Squeeze Ichi ndi Luke Sullivan
Mabuku ocheperako kwambiri ndi osavuta komanso osangalatsa kuwerenga. Yalembedwa ndi mbuye wamakono wa zamalonda zamalonda, ili ndi mfundo zambiri zomwe aliyense ayenera kudziwa. Ngati mutangolowera bizinesi, mudzapeza ndondomeko yothandizira mbali iliyonse ya malonda. Ngati mwakhalako kwa zaka makumi ambiri, simungoseka (ndikulira) m'buku lonse, koma mudzatengapo malangizo ndi zikumbutso zomwe zikupangitsani kukhala luso lapamwamba kwambiri.
Choonadi, Bodza & Kutsatsa: Art of Account Yokonzedwa ndi Jon Steel
Kukonzekera kwakukulu kwa akaunti kumatsimikizira kuti malonda akugwirizanitsidwa ndi makasitomala. Koma simukusowa kukhala ndondomeko ya akaunti yokonza nkhokwe ya dziko la savvy kuchokera m'buku ili. Jay Chiat, yemwe anayambitsa Chiat \ Day, akuyitcha "Chombo chabwino kwambiri cha bizinesi chinapangidwira." Misonkhano yosakumbukika, komanso yopambana kwambiri, monga "Got Milk?" ndi "Lingaliro Zosiyana" linayamba ndi kukonza ndondomeko ya akaunti. Bukhu lomwe ndilofunika-liwerengere aliyense mu bungwe lanu la malonda, osati deta chabe ya akaunti .
Ogilvy Pa Kutsatsa ndi David Ogilvy
David Ogilvy anali nthano yolengeza. Cholowa chake chimapitilira kudutsa nthambi zambiri za mumtunda wa Ogilvy, ndi mabuku ake. Ogilvy On Advertising akuonedwa kuti ndi malonda a Baibulo, odzazidwa ndi zidziwitso zosamveka ndi maganizo oyenera kuchokera kwa munthu yemwe adanena kale kuti "sizingatheke pokhapokha zitagulitsa." Ngakhale kuti muli ndi zaka zambiri tsopano, mfundo zomwe zili m'bukuli ndi zothandiza kale, ndipo mukudzichitira nokha zopanda chilungamo ngati simunaliwerenge kuyambira pachivundikiro.
Cow Purple: Sinthani Bzinthu Yanu mwa Kukhala Wodabwitsa ndi Seeth Godin
Bwanji ngati muwona ng'ombe yakuda ndi yoyera atangoyang'ana ng'ombe zowunikira? Zimaonekera. Koma chimachitika ndi chiyani mukamawona ng'ombe zazikulu ndi zakuda? Nchiyani chimayima apo? Zingatenge ng'ombe yofiirira. Ndicho chiyambi cha buku la mulungu wa Mulungu pa kusintha bizinesi yanu, ndi malonda anu, kukhala chinthu chodabwitsa. Tulukani, khalani odabwitsa, kapena muphatikizidwe ndipo musamadziwitse.
Kuchokera kwa Anthu Osangalatsa Amene Anakupatsani Inu Pearl Harbor ndi Jerry Della Femina
Mwinamwake mutu wotalika kwambiri womwe unayamba kulembedwa ku bukhu la malonda, ndipo komabe siwupangitsa kuti mkati mwake chidziwitso chikhale mkati mwachitsulo chochepa. Kwa anthu oledzera ku moyo ndi ntchito akuwonetsedwa mwa Mad Men, ili ndi buku lanu. Chiwonetsero chosamveka ndi chosasunga cha malonda a Madison Avenue m'zaka za m'ma 60, chimaonedwa kuti ndichabechabe, koma ziyenera kukhala pomwepo pa shelefu pafupi ndi buku la Ogilvy.
Kukhazikitsa: Nkhondo Yakuganiza Zanu ndi Al Ries ndi Jack Trout
Timaona mauthenga ambirimbiri amalonda tsiku ndi tsiku. Mwina timakumbukira pang'ono chabe. Kukhala mbali ya manjawa ndi zomwe buku lino likunena. Mmene mungagwiritsire ntchito mankhwala anu, ndichifukwa chake, momwe mungagulitsire, ndi maziko a malonda abwino ndi malonda. Kodi mumakhala bwanji mtsogoleri wa makampani? Kodi mumagwiritsa bwanji ntchito mpikisano zofooka? Inu mudzapeza
Njira Yopangira Malingaliro a James Webb Young
Mawu oyambirira a Bill Bernbach, mmodzi wa akatswiri akuluakulu amalonda omwe adakhalako, ayenera kukhala okwanira kukudziwitsani kuti izi ndizofunika. Ndipo ngakhale zitasindikizidwa mu 1965 (kuchokera ku ndondomeko yoyamba yomwe inatulutsidwa mu 1939) ndi malangizo osasinthika othandiza olemba mabuku, alangizi a zamaphunziro , okonza mapulani ndi okonza mapulaneti akuyambanso kuyambitsa timadziti. Ngati (kapena pamene) mukumanga khoma lokonzekera, bukhuli lidzakuthandizani kulimba.
Kulingalira Pambuyo: Kulenga Pang'onopang'ono ndi Edward de Bono
Kodi chilengedwe chimagwira ntchito bwanji? Kodi mumapeza bwanji zotsatira zake? Mukuganiza bwanji mosiyana, komanso mogwira mtima kwambiri? Buku la Edward de Bono limafotokoza zonsezi. Aliyense amene amaganizira za moyo ayenera kuwerenga bukuli, ndi ntchito zina ndi wolemba yemweyo. Ndi zophweka kutsanzira malingaliro abwino, koma kudziwa momwe angakhalire nawo, ndi momwe angakhalire nawo, ndiyo golide wangwiro.
Caffeine kwa Creative Mind ndi Stefan Mumaw ndi Wendy Lee Oldfield
Buku lokhalo lothandiza kwambiri pa buku la 10, buku ili liri ndi zochitika zokwanira zolimbitsa thupi lanu. Yesani iwo kamodzi, ndiye yesani iwo kachiwiri. Pezani njira zosiyana zothetsera mavuto omwewo (malonda ndi ena) kapena gwiritsani ntchito masewerowa kuti musamapange ntchito yokhudzana ndi ntchito. Imeneyi ndi njira yabwino yothera pamene muli ndi nthawi yochepa.
Bukhu la Bill Bernbach la Bob Levenson
Ndizodabwitsa kuti munthu yemwe anasintha zochitika zamakono zamakono ndi zolembazo sanalembere buku momwe anachitira. Komabe, ife tiri ndi mwayi kuti tikhale ndi nkhani yabwino iyi ndi munthu wina wotchuka wamalonda, Bambo Bob Levenson. Nkhani yodabwitsa, yochenjera, yochenjera, ya nostalgic, komanso yodabwitsa kwambiri ya nthano, ndi luso la malonda, ili ndilo buku loyenera ... ngati mungapeze. Sakusindikizidwa, ndikusintha manja pa $ 150 kopi.
Art of Service Client ndi Robert Solomon & Ian Schafer
Nthaŵi zambiri amatchulidwa kuti malonda angakhale bizinesi yaikulu popanda makasitomala. Chabwino, ndithudi malonda amalonda amafuna osowa. Ndipo bukhu ili, tsopano muwongolera lake lachitatu, limasonyeza mabungwe momwe angagwiritsire ntchito makasitomala m'njira yopindulitsa kwa onse awiri. Kodi muli ndi vuto logulitsa ntchito yabwino yolenga? Kupeza kuyitana kokwiya pa 2 am? Nthawi zonse akugwira ntchito zogwiritsira ntchito njira, kapena micromanaging ndi aliyense kuchokera ku executive account kupita ku CEO? Ili ndilo buku limene mukufuna.
Mmene Mungalembere Mwamwino Nyimbo ndi Steve Harrison
Munthu wina amene wapambana Cannes Lions kuposa wina aliyense wotsogolera padziko lapansi akufuna kukupatsani malangizo, tengani. Zabwino, zolimbikitsana ndizovuta kuchita. Ndipo masiku ano, ndi ma mediums ambiri omwe akulimbana nawo, mawu abwino ndi ofunikira kulanda makasitomala. Steve Harrison ndi wolemba luso, kugwiritsa ntchito luso lake ku chirichonse kuchokera ku blog kopita ku malonda, ndipo amachita izo ndi kugwirana. Kaya ndinu wolemba mabuku kapena wotsogolera luso, kasitomala kapena wopereka chithandizo, mukufuna buku ili.
Mmodzi Wina Mmodzi Wofanana ndi Atatu: Masterclass in Creative Thinking by Dave Trott
Pali zochepa chabe zamakono zamakono zomwe zimalankhula momveka bwino monga Dave Trott. Iye samakoka nkhonya, kupereka choonadi chomwe anthu ambiri mu malonda sakufuna kumva. M'buku lino, akutembenukira ku chilengedwe. Pogwiritsira ntchito kuseketsa ndi kufotokoza nkhani kuti mupereke malangizo othandiza omwe mungagwiritse ntchito, bukuli ndi losavuta kukonzekera, ndipo lingasinthe momwe mumalengezera malonda. Chitani nokha chisomo. Gulitsani nokha, ndi kwa aliyense amene muli naye. Ndizo zabwino.
Art of War by Sun Tzu
Palibe mndandanda wamakalata wowerengera ungakhale wangwiro popanda zolemba za Chinese. Zowonongeka chabe, malonda ndi malonda ndi mtundu wa nkhondo, ndipo ndondomekoyi imathandiza kwambiri pa ntchito iliyonse. Bukhuli, lolembedwa mu 514 BC, limapereka uphungu womwe ulibe nthawi zonse, komanso wogwira ntchito. Mwagawidwa m'mitu 13 yomwe ikukhudzana ndi njira zofunikira poyendetsa nkhondo, aliyense akhoza kulumikizana mwachindunji ndi magawo a polojekiti yamalonda. Musalole kuti m'badwo wawo ukupuseni inu; Njira zomwe zafotokozedwa m'masambawa zikugwiritsidwabe ntchito lero ndi zipangizo zamakono ndi akalonga a mafakitale.