Kuyambitsa Bizinesi Yanu Yanu? Izi Ziyenera Kuwerenga Mabuku.
Ziwerengero zimasonyeza kuti pafupifupi munthu mmodzi pa 25 Achimereka tsopano akuyambitsa bizinesi yawo. Ngati izi zikuphatikizapo inu, mukudziwa kuti muli ndi mtolo pamapewa anu. Makampani ambiri atsopano amachokera mu bizinesi mkati mwa miyezi 12 yoyambirira (kwa mahoitchini, chiwerengerocho ndi 90%). Kotero, inu simukufuna kutayika mu masewera.
Muli ndi njira zambiri zomwe mungatsegulire kuti muwone ndikumva. Muyenera kukhala ndi malo olimba pa intaneti, komanso muzitukuko. Mukufuna malangizo othandizira omveka kuchokera kwa akatswiri ogulitsa ntchitoyi. Ndipo ndithudi, mukusowa zina zowunikira malangizo abwino. Gwiritsani ntchito mabuku awa apamwamba kuti muyambe kulengeza pulogalamu yanu yolengeza, ndikupatseni malonda anu.
01 Kutsatsa Popanda Agulu
Ndi Kathy J. Kobliski, Oasis Press, ISBN 1555714293 - Kodi simungakwanitse kugulitsa bungwe? Chabwino, eni eni ambiri amalonda ali ndi vuto lomwelo. Pamene mukuyamba, muyenera kupeza njira zothandizira kulimbikitsa bizinesi yanu, ndipo mabungwe otsatsa malonda sakhala ndalama zomwe mungathe. Kotero bukhu ili likhoza kukhala chomwe mukufuna.
M'katimo, mudzaphunzira zikhazikitso zomwe mukufunikira kuti mupange zofalitsa, makalata, malonda, momwe mungagulitsire nthawi yogulitsa, kugwiritsa ntchito intaneti pazinthu zamalonda komanso momwe mungathere zotsatira zanu. Inde, palibe choloĊµa mmalo mwazochitikira ndi luso, kotero ikadzafika nthawi yopanga malonda anu, nthawi zonse muzipita ndi katswiri. Odzipereka okha ndi okwera mtengo, ofulumira, komanso ovuta kupeza.
02 Kulengeza Zamatsenga
Ndi Jay Conrad Levinson ndi Charles Rubin, Books Mariner, ISBN 0395687187 - Jay Conrad Levinson amadziwika bwino ndi njira zake za "guerilla". Iye wakhala ali mu bizinesi kuyambira mu 1958, akupanga malonda a malonda kwa malonda osawerengeka.
Ku Guerilla Kulengeza, Levinson amavumbulutsira zonse zomwe zikuchitika potsatsa malonda - kutengera omvera anu kupanga mapulogalamu abwino. Guerrilla ikufulumira kukhala imodzi mwa njira zochepa zogwirizanirana ndi omvera anu popanda kuwasokoneza pafoni zawo zam'manja ndi zipangizo zamakono, kotero ndikofunikira kuti mumvetse momwe mungachitire, ndi zomwe musachite.
03 Mitundu Yachiwawa 33 Yogulitsa Zamalonda
Ndi Michael Corbett, Pinnacle Books, ISBN 096673839X - Anthu ochepa okha omwe apeza kupambana kwakukulu akhala akuchita mosapanda chifundo, mwazinthu zina za ntchito yawo. Izi sizikutanthawuza mopanda nzeru, kapena zoipa, koma kungopanga zisankho zovuta zomwe sizingakhale zotchuka kwambiri.
Zowonjezereka izi zowonjezera zamalonda zonse zomwe mukufunikira kudziwa musanayambe polojekiti yanu. Mitu yotsatila imapanga chida chimodzi cholimba kwambiri, kumanga mlatho wamalonda wolimba, mphamvu yamakalata ndi kupanga zofalitsa.
04 Anatomy of Buzz
Ndi Emanuel Rosen, Doubleday, ISBN 0385496672 - Njira imodzi yabwino yolengeza ndiyi yosavuta. Mawu-mkamwa ndi pangano loyesedwa ndi loona la mankhwala / ntchito yanu. Ndipotu, malonda ambiri ogwira ntchito bwino achoka pamalonda ovomerezeka pofuna kukondwa.
Amazon idatayidwa kwambiri ndi makasitomala aakulu owonetsera TV pofuna kutumiza kwaulere kwa makasitomala ... bizinesi ikuwombera chifukwa chake, ndipo zonse zinayendetsedwa ndi mawu. Anatomy Buzz ikuwonetsani momwe mungapangire buzz yanu kuti mupeze makasitomala akuyankhula ... ndi kugula.
05 Kutsatsa pa intaneti
Ndi Robin Lee Zeff ndi Brad Aronson, John Wiley ndi Ana, ISBN 0471344044 - Fufuzani zina mwa zolemba zapamwamba zotsatsa malonda pa intaneti. Ndipo fufuzani momwe mungakhalire mbali ya nkhani yopambana. Sewero lachiwirili likugulitsa zinthu zofunikira pa intaneti zomwe muyenera kuziganizira ndi kuziyesa pa pulojekiti yanu ya intaneti. Phunzirani zojambulajambula zamakono zomwe zimagwira ntchito, kufufuza msika pamsika, momwe mungagule malonda pa Webusaiti ndi zina zambiri.
Kumbukirani, momwe zasayansi ikusinthira, koteronso njira yanu yofikira makasitomala atsopano pa intaneti. Bukhuli limapereka phunziro pa zomwe zakhala zikugwira ntchito m'mbuyomu, koma musazitenge ngati uthenga. Khalani wouziridwa ndi izo, chifukwa monga teknoloji, ndi intaneti, zimasintha, kotero kuti muzichita ogula.