Kodi Kutsatsa Kwawotambasula Kuyenera Kwa Mtundu Wanu?
Tsiku ndi tsiku pamene anthu akukwiyitsidwa kwambiri ndi malonda a TV, kulengeza malonda kwasanduka zovuta kwa mabungwe a malonda padziko lonse lapansi. Zida monga Hopper kuchokera ku Dish Network, ndi zina DVRs, zikhale zosavuta kudumpha malonda omwe akufalitsidwa kale. Ndipotu, taganiziraninso nthawi yomaliza yomwe iwe, monga wogula, idakhala pamasewero owonetsera pa TV. Kodi munamvetsera? Kodi mudagwiritsa ntchito intaneti pa foni yanu, kapena munadumpha kupita kuchipinda?
Tiyeni tikhale owona mtima ... ndi liti pamene nthawi yomaliza munayang'ana TV ikuwonetsedwa? Mwinamwake masewera monga Super Bowl, chabwino?
Ichi ndi chifukwa chake pali mzere wabwino pakati pa chidwi cha owonerera, ndikuwakwiyitsa. Koma pakuyesayesa kwambiri kuwatenga, makampaniwa akuukira ogula ndi chilakolako chokhumudwitsa cha telemarketer.
Komabe, musanalowe mu mtedza ndi ziboliboli za chilango chomwecho, tiyeni tione mofulumira tanthauzo la izi, ndi zomwe zimafunika.
Tanthauzo:
Mawu otsatsa malonda amatanthawuzira ku malonda owonetsedwa pa TV kapena radio, zomwe zimatchedwa mawanga. Zimadziwikanso ngati potsatsa malonda, ndipo ndizoyambitsa makampani oyendetsa ndalama pa TV. Izi zonse zikuwoneka kuti zili pamwamba pa malonda. Komabe, malonda ambiri otchuka akumasulidwa pa intaneti pa nthawi yomweyo, kudzera pa tsamba ngati YouTube, kuti athe kuzindikiritsa ndikugonjetsa zipangizo zamakono zogwiritsira ntchito zipinda zodyeramo.
Zofalitsa Zofalitsa Zamtengo
Monga wotsatsa, iwe ukhoza kulipira malo poganizira zowerengeka, kuphatikizapo kutalika, nthawi yomwe malo amachokera, yomwe imayendetsedwa, ndipo chofunika kwambiri, chomwe chikusonyeza kuti ikuwomba panthawiyo.
Kugula uku kudzayang'aniridwa ndi deta ya zamalonda ya bungwe la malonda , kapena bungwe logula zinthu, omwe ntchito yawo ndi kukambirana bwino kwambiri nthawi ndi malonda a malonda.
Mawanga amatha kutalika, ena amakhala masentimita asanu mpaka asanu, ena amapita malinga ndi malonda onse. Komabe, malo ambiri amakhala masekondi 30 kapena 60 pa televizioni, ndi masekondi 15, 30 kapena 60 pa wailesi.
Malo omwe akuyendetsa malonda pa nthawi yoyamba idzakhala yamtengo wapatali, koma mawanga omwe amayang'ana pazitsulo zochepa kwambiri pambuyo pa 12 koloko adzakhala otsika mtengo, ndi mtengo wa $ 5 pa owona 1000 omwe akuwoneka. Koma, mutenga maso ochepa pamaso anu. Ngati mukufuna omvera ambiri, malo a Super Bowl ndiwo njira yopita, koma mtengo wa masekondi 30 uthawa $ 1- $ 2 miliyoni!
Kupanga Mawanga Kwa Kutsatsa Kufalitsa
Inde, musanagule mpweya, mumayenera kupanga malonda, nanunso. Zikuyesa kuti mtengo wapatali wopanga malo a mphindi 30 uli pafupi madola 350,000, ndipo izi sizikuphatikizapo mtengo wogula nthawi ya mpweya. Koma ngati ndinu anzeru, ndipo muli ndi lingaliro lalikulu lomwe silikusowa bajeti yaikulu, mukhoza kubweretsa malo kwa $ 1000. Izi zikutanthawuza kupatulapo bungwe lirilonse la malonda ndikuchita nokha, lomwe silikuvomerezeka konse.
Zopweteka ngati Chida Chogulitsa
Mtundu wina wa malonda otsatsa malonda omwe amatsimikiziridwa kwambiri popanga malonda ndi televizioni yowonongeka (DRTV).
Izi ndi malonda omwe akufunseni kugulitsa, ndipo amakupatsani njira yolongosolera molunjika kudzera pamaphunziro omwe aperekedwa pa malonda. Izi sizitanganidwa ndi malonda, ndipo nthawi zambiri zimatsatira ndondomeko ya mawonetsero ndi kubwereza kwa phindu.
Billy Mays watha anali mtsogoleri wa ntchitoyi, ndipo anapanga zikwi za madola pamphindi pa malo otchuka. Kawirikawiri pali mitundu iwiri ya DRTV, yogulitsa mawonekedwe amfupi omwe amatha 1-2 mphindi, ndi mawonekedwe a mawonekedwe autali omwe amatha pafupi maminiti 30 ndipo nthawi zambiri amakhala ndi omvera, mawonetsero ambiri komanso mwayi wambiri woitanira ndi kuitanitsa. Dzina lodziwika kwambiri la mtundu uwu wa malonda ndi infomercial.
Ngati munamvapo mawu akuti "koma dikirani, pali zambiri" mudzadziŵa momwe infomercial ikugwirira ntchito, pamene zopereka zimachotsedwa mofulumira ndikulimbikitsa anthu kutenga foni ndi kuyitana.
Ron Popeil, mlengi wa Showtime Rotisserie, ndi nthano mu mtundu uwu wa malonda. Komabe, mabungwe akuluakulu ambiri amalonda ndi njira yotsika mtengo, yodetsedwa komanso yonyansa kuti agulitse malonda, ndipo sakuyesa njira yabwino yomanga chithunzi chamtengo wapatali (kodi mungagulire nsapato za Nike kuchoka ku chisawawa?)
Pamaso pa intaneti, kulengeza malonda kunali njira yotchuka kwambiri yofikira omvera pamsika. Masiku ano, ndi intaneti ikufalikira, ndi mavidiyo ojambula pa digito (DVR) akukonzekera malonda, malonda otsatsa sio ng'ombe yopatulika imene idakhala.
Funso Lofunika Kwambiri: Kodi Muyenera Kutsegula Ma Ad Broadcast Ads?
Zili ngati kufunsa chingwe chaching'ono. Kwa ena, malonda otsatsa adakali njira yabwino kwambiri yolankhulira ndi kuchititsa anthu kukambirana za mankhwala kapena ntchito. Komabe, popanda kugwirizana ndi webusaitiyi kapena njira zina zogulitsa malonda, nthawi zambiri zimangoganiziridwa kuti ... ndi chidziwitso, osati woyendetsa galimoto.
Palinso funso la bajeti. Kodi mungakwanitse kuchita chiyani? Kodi mungaike kuti? Ndi anthu angati omwe angawone? Kodi mumagwiritsa ntchito bajeti yanu yonse pachaka pa malo a Super-Bowl othamanga zaka makumi awiri ndi atatu kuti mupeze chidziwitso chokwanira chaka chonse? Kapena, kodi mumafalitsa, ndipo mumapita mtengo wotsika koma wodwala?
Chinthu chimodzi ndi chotsimikizika. Malo anu ayenera kukhala pa intaneti, ndipo ayenera kupeza mgwirizano watsopano wa moyo kumeneko, utatha nthawi yomwe sikuthamanga pa TV.