Pezani Kudziwa Kampani Yogulitsa TBWA \ Chiat \ Day LA
Tsiku la TBWA \ Chiat \ ndikutumiza kwa utumiki wodalirika wochokera ku Los Angeles, California, ndipo ndi gawo la America la TBWA Worldwide, bungwe la bungwe la padziko lonse. Ndi mbali ya Publicis Omnicom Group, yomwe ili ndi mabungwe ambiri padziko lonse lapansi. Pamene bungwe la Apple likulemba, TBWA \ Chiat \ Day tsopano ikuthandizira ntchito za Netflix, Airbnb, ndi Nissan. Nthambi iyi sayenera kusokonezeka ndi kampani ya mlongo wake TBWA \ Chiat \ Day NY.
Mwachidule
Tsiku la TBWA \ Chiat \ "lili ndi mbiri yakale ya malonda amphamvu, osweka pansi, osokoneza. Inakhazikitsidwa mu 1968 pambuyo pa mgwirizano pakati pa Jay Chiat & Associates ndi Faust / Day Advertising. Guy Day anakhala pulezidenti pa flip ya ndalama. Ndipo maganizo othamanga ndi omasuka amenewo akhala ngati khadi loitana la bungwe kuyambira pamenepo.
Ndi mtundu wa malonda omwe amachedwa Steve Jobs ndi Apple akufuna kuchita bizinesi. Ndiwo kulenga, maganizo osayenerera omwe amalemekeza ndikukuuzani, nthawi yomweyo, kuti izi sizowonongeka. Ndipo mukalowa mkati mwa nyumbayo, zimakhala zoonekeratu. Zomangamanga ndizosiyana, ndi mitengo, mabenchi a paki komanso ngakhale mpira wa basketball womwe umakhala pakati pa malo ozungulira. Uyu si wamba wamba.
Lee Clow Akugwirizanitsa Nthambi
Panali mu 1971 kuti bungweli linadzitenga lokha kuchoka ku mgwirizano wa mphamvu, pogwiritsa ntchito Lee Clow (yemwe tsopano ndi Wachiwiri ndi Mtsogoleri Wadziko Lonse wa TBWA Worldwide.
Iye anali ndi moyo weniweni wokhala ndi chidziwitso chomwe Chiat / Day anali kufuna. Bungweli linayamba kugwira ntchito yopanga makasitomala monga Honda, Yamaha, Alaska Airlines, ndiyeno mu 1984, Apple. Ichi chinali malo opambana a Superbowl , otsogoleredwa ndi Ridley Scott, omwe adapanga dziko lapansi kulenga ndikukhala ndi mphamvu ya kulenga ya Chiat / Day.
Moyo Pambuyo pa Zamalonda za Apple Apamwamba
Sizomveka kunena kuti chinali malonda omwe asintha malonda a malonda kwamuyaya. Linathandizanso makasitomala atsopano a Chiat / Day kuphatikizapo amphamvu a Nike, Pizza Hut, ndi Porsche. Gulu lochititsa chidwi kuti lizinene zochepa. Ndipo kotero, roster kasitomala idakula ndikukula. Mu 1990 Chiat \ Day inatchedwa "Agency Of The Decade," ndipo ikutsogolera mgwirizano mu 1993 umene unapanga TBWA \ Chiat \ Day, imodzi mwa mabungwe akuluakulu komanso opanga zinthu padziko lonse.
Ganizirani Mosiyana Ndipo Ndine Mac
Mu 1997, tsiku la TBWA \ Chiat \ linadodometsanso malonda ndi malonda a Apple "Think Different", ndipo kachiwiri mu 2003 ndi mphamvu ya "Ine ndine Mac" pa msonkhano. Icho chinali ndi otsanzira ambiri ndipo amaika Microsoft pamalo osadziwika kuti ayesere kudziteteza. Ngakhalenso Crispin wamphamvu, Porter ndi Bogusky, pamodzi ndi Jerry Seinfeld, sakanatha kuyika chida cha zida zoganizira kwambiri. Ndipo panthawi yomwe idali bwino, Apple ndi TBWA \ Chiat \ Day adatulutsa malonda pokonzekera msonkhano wina.
Chizindikiro Chachidwi Chakumbali kwa Nyumbayi
Ngakhale mabungwe ambiri amasankha zolemba zamalonda, bungwe la Lee Clow pachiwombankhanga liyenera kuchita zinthu mosiyana. Ichi ndi chizindikiro chomwe chimapereka mwayi kwa makasitomala atsopano ndi alendo kwa bungweli:
"Ad Agency, 2001. A narchists, schmoozers, olamulira ankhanza, olemekezeka, opondereza, osokoneza nzeru, akatswiri a nzeru zapamwamba, olemba masewera olimbitsa thupi, owona masewero, okondwa, olemba malipoti a mndandanda wakuda ndi wachikasu. Ngongole kuchokera ku Museum of Contemporary Art, Los Angeles."
TBWA \ Chiat \ Day LA Wowonjezera Mtundu
Mtsinje wamakono (2016) wa TBWA \ Chiat \ Day ndi wochititsa chidwi. Dzina lalikulu lomwe TBWA \ Chiat \ linadziwika kugwira ntchito ndi, Apple, silinatchulidwe pa webusaiti ya bungwe, ndipo chiyanjano chimenecho chasokonekera kuyambira imfa ya Steve Jobs. Komabe, malipiro a bungwe akuzungulira $ 2 biliyoni pachaka, ndipo makasitomala amakono akuphatikizapo:
- Airbnb
- Abwenzi apamtima
- Buffalo Wild Wings
- Disney
- Energizer
- Gatorade
- Grammys
- Henkel
- Johnson & Johnson
- Miller Lite
- Netflix
- Nissan
- Nixon
- Pacific Standard Time
- Sungani
- Mtsogoleri Waukulu wa Zamalonda
- Redfin
- Kumadzulo
- Twitter
TBWA \ Chiat \ Day NY Client Roster
Panopa pali ofesi ya TBWA \ Chiat \ Day ku New York, ndipo ngakhale kuti imagawana mfundo zomwezi monga ntchito ya kampani yake ya alongo, imakhala ndi makasitomala osiyanasiyana. Pofika mu 2016, makasitomala awa ndi awa:
- BNY Mellon
- GoDaddy
- H & M
- Mitima Pamoto
- Kenwood
- McDonald's
- Michelin
- Nissan
- Nutrilite
- SportChek
- Thomson Reuters
- Oyenda