Mungawadziwe Monga PSAs, Koma Kodi Amawafotokozera Chiyani?
Mosiyana ndi zamalonda zamalonda, Zolengeza Utumiki wa Public (PSA) zimapangidwa kuti zidziwitse ndi kuphunzitsa osati kugulitsa mankhwala kapena ntchito. Iwo akhala akuzungulira zaka makumi ambiri, ndipo zoyamba zikuwonetsedwa pamaso pa Nkhondo Yachiwiri Yadziko Lonse.
Panthawi ya nkhondo, ambiri a PSAawere adatulutsa, nthawi zambiri akulongosola kufunika kokhala osamala, ndikuthandiza nkhondoyo m'njira iliyonse. "Milomo yotsekemera imaseka sitimayo" ndiyo mtundu wa uthenga wa PSA womwe ungayende. Kwa zaka zambiri, PSAs idasintha kuti igwirizane ndi zofuna zambiri za anthu, ndipo zidakali pano mpaka lero.
Cholinga cha PSA sikuti chigulitse malonda, koma m'malo mwa kusintha maganizo a anthu ndikudziwitsa anthu za vuto. Njirayi ndi yophunzitsa poyamba ndikupangitsa munthu kumverera komanso kumverera pambuyo pake. Komabe, nthawizina ndalama zimapemphedwa, ngakhale kuti nthawi zambiri sizothandiza.
Mitu Yoperekedwa ndi Malonda a Public Service
Malingana ngati pakhala pali malonda, pakhala pali malonda othandizira, zinthu za boma (kuphatikiza nkhondo), ndale, chipembedzo ndi thanzi & chitetezo.
PSA yowonjezera idzakhala ya yomaliza, ndi mitu monga:
- Kumwa ndi Kuyendetsa
- Kutumizirana mameseji ndi kuyendetsa
- Mankhwala Osokoneza Bongo
- Kunenepa kwambiri
- Kusuta
- Chikhalidwe
- Maphunziro
- Kutchova njuga
- Kumwa mowa
- Kugonana Kwatetezeka
Ma PSA amatha kuwona kulikonse malonda akuwonetsedwa, kuphatikizapo kanema ndi wailesi, kunja, pa intaneti, makalata omwe amamvetsera komanso kusindikizidwa. Chifukwa cha malonda, malingaliro ambiri amaperekedwa potsatsira.
Otsogolera opanga ma PSA awa ku America lero ndi Ad Council. Poyambirira imatchedwa War Advertising Council, ili ndi udindo wokhutira ndi maulendo a malonda. Panthawi inayake, malo osindikizira ankayenera kupereka malo osindikiza kwaulere, koma izi zinathera pamene kusokonekera kunayambika m'ma 80s.
Komabe, mosakayika PSAs yodziwika bwino komanso yotsutsana yazaka khumi zapitazi siidachokera ku Ad Advocate, koma kuchokera ku Choonadi (yovomerezeka ndi CP & B ). Malonda awo a zigawenga ndi mawonetsero okhwima a mumsewu adadula mauthengawa kuti apange uthenga wamphamvu wokhudza kusuta fodya. Zofalitsa za choonadi zimakhala zochititsa mantha, nthawi zambiri kugwiritsa ntchito njira ya "sledgehammer", koma kugunda anthu pamutu ndi chidziwitso chomwe sichiyenera kunyalanyazidwa.
Posachedwapa, kutumizirana mauthenga ndi kuyendetsa magalimoto kumakhala kovuta kwambiri. Vuto ndilo mliri, ndi ngozi imodzi mwa magalimoto 4 tsopano yomwe imayambitsidwa ndi kulembera mameseji ndi kuyendetsa galimoto ku USA.
Chinthu Chabwino pakati pa Zomwe Anthu Ambiri Amanena ndi Zofalitsa
Mauthenga amatsutsanso kuti PSA, ndipo ngakhale kuti mawuwa ali ndi zovuta kwambiri masiku ano, iwo adayambiradi monga ndale.
Zingagwirizane kuti ntchito yotchedwa Rock The Vote inali njira yofalitsira, monga ojambula ambiri omwe anali nawo anali a Democrats. Zofalitsa zenizeni, komabe, mwachinyengo, siziwoneka pa airwaves a America koma m'malo omwe alipo, kapena anali, wolamulira wankhanza wolamulira. A PSAs omwe adatulutsidwa ndi Hitler ndi Goebbels akutsogolera, komanso kuphatikizapo, Nkhondo yachiwiri ya padziko lonse inali yochuluka kwambiri ya mfundo zopanda pake komanso zowonongeka. Kim Jong-il akusunga mwambo umenewu wamoyo, kudzaza North Korea, misewu ndi zosindikizidwa ndi ntchito zopanda zandale zandale.
Ngakhale kuti PSAs imasokonezeka ndi Public Relations, pali kusiyana kwakukulu pakati pa ziwiri. Ngakhale PR ingagwiritsidwe ntchito kuthandizira kufalitsa mawu ponena za zopanda phindu, PR imagwiritsidwa ntchito kwambiri ndi mtundu uliwonse wa malonda.
Zitsanzo za Zolengeza za Utumiki wa Pagulu
Zenizeni, PSA zikwizikwi zapangidwa pamwamba pa zaka, ndipo sikungatheke kuphimba ngakhale gawo limodzi la iwo pano. Koma, mauthenga ena adayesa nthawi, ngakhale ngati kalembedwe ndi zomwe zilipo ndizochepa. Nazi asanu omwe amaonekera:
- Ndinaphunzira Kukuonani: Bambo amalowa m'chipinda cha mwana wake wamwamuna ndipo amayamba kumufunsa mafunso omwe amapeza. Poyamba, mtsikanayu akukayikira kuti amuuze kumene adachokera. Zikuwoneka ngati akuphimba abwenzi ake. Ndiye, mabomba amachokera - "Ndaphunzira izi poyang'ana iwe." Chikumbutso chokhwima kuti anthu akulu omwe amagwiritsira ntchito mankhwalawa amachititsa khalidwe la ana awo.
- Musati Mufe Wopanda Kudziwa : Wina kuchokera m'ma 1980, nthawi ino kwa mliri umene unagwira mawu ndi mantha. Iwo amatchedwa AIDS, ndipo monga ana ndi akulu omwe anaphunzitsidwa pa TV, a PSAs ali oopsa kwambiri ndi owopsya. Mwina chachikulu mwa izi chinali kuchokera ku UK. Mwachidule, "Musati Mufe Wopanda Kudziwa," mthunzi waukuluwu umatumiza mthunzi pansi pa msana uliwonse. John Hurt anachita VO.
- Keep America Beautiful : Chidziwitso chotchuka kwambiri, chinali chowonetsedwa mu filimu ya smash hit Wayne's World 2. Mukudziwa izo, ngakhale kuti simunali kuzungulira. Mu TV iyi ndi ndondomeko yosindikizira, cholinga chake chiri pa Amwenye Achimereka ku chipululu, ndi kuwonongeka kumene akuwona kuti akuchitidwa ku chilengedwe kuchokera ku chiwonongeko ndi kuipitsa madzi. Choyimira "Wachimwenye akulira" anabadwa kuchokera ku msonkhano uno.
- Ubongo pa Mankhwala Osokoneza Bongo : Heroin sichinthu chosokoneza ndi, ndipo izi zikuwonetsa kuti mwa njira yoopsya kwambiri. Dzira limajambulidwa ndi nsalu yachitsulo yoponyedwa, kenako khitchini yonse. Mtsikana amene anali ndi skillet anali Rachel Leigh Cook, yemwe posachedwapa anathandiza kutsitsimula ntchitoyi kuti ikhale ndi ndondomeko ya malamulo omwe alipo tsopano ku America. N'zosakumbukika.
- Mabwenzi Musalole Amzanga Kuyamwa Chakumwa : Njira yeniyeni yothetsera vuto lakumwa ndi kuyendetsa galimoto, njirayi inali yomveka, ndipo inagwira ntchito. Anthu omwe akhala akumwa samapanga chisankho chabwino. Koma abwenzi awo, ngati ali omveka bwino, amakhumudwa ngati alola abwenzi awo oledzera kukhala kumbuyo kwa gudumu. Izi zinalepheretsa anthu zikwizikwi zakufa.