Phunzirani Zambiri Phindu Lotsatsa Malonda
Mankhwala osokoneza bongo ndi ovuta kugulitsira, malonda omwe amavomereza ma TV omwe nthawi zambiri amatha pakati pa 15 ndi 30 minutes. Izi zimatchedwa malonda a mawonekedwe a nthawi yaitali ndipo amagwiritsidwa ntchito pazinthu zomwe zingathe kutenga mazana, kapena zikwi, madola. Mankhwala osokoneza bongo omwe amatha mphindi ziwiri amadziwika ngati malonda afupipafupi ndipo nthawi zambiri amabwera ndi mtengo wogula pansi pa $ 20. Kutsatsa kotereku kumatchedwanso mapulogalamu olipira, ndi chitsimikizo choyambiriracho pogwiritsa ntchito chinenero monga "zotsatirazi ndizowonetsedwa kwa XYZ brand." Nthawi zambiri amafunsira kugulitsa , ndipo ndi chitsanzo chabwino cha chitsanzo cha AIDA.
Mbiri Yachidule Yopweteka
Ngakhale kuti infomercials inadzakhala yotchuka kumayambiriro kwa zaka za m'ma 1980, akukhulupirira kuti choyamba chokhala ndi nthawi yaitali chimawoneka bwino kumapeto kwa zaka za m'ma 1940 kwa Vitamix blender. Komabe, m'zaka za m'ma 1970, makamaka ku San Diego, mawonekedwe adachotsedwa pamene owonetsera maola ola limodzi amatha kuyendera malonda Lamlungu lirilonse ku nyumba zapanyumba. Mu 1982, maonekedwe osadziwika omwe tikudziŵa bwino lero akuwongolera, ndipo anali kubwezeretsa tsitsi ndi mankhwala. Ichi chinali chiyambi cha kuwonjezeka kwa masiku ano.
Mu 1984, iwo adachokadi, pamene malamulo a FCC akuyika malire pa malonda adachotsedwa. Ndipo izi ndi izi, kuphatikizapo kuwonjezeka kwa kutchuka kwa zinthu zothandizira kudzikonda komanso ziwiya zophika kunyumba zomwe zidawombera. Aliyense ankagwiritsidwa ntchito pogulitsa, kugulitsa, kugulitsa malonda awonetsero apamwamba awa.
Zam'mwamba 10 Zowonongeka Kupyolera Mu Zaka
Pakhala pali zambiri zamagulitsidwe zogwiritsidwa ntchito pogwiritsa ntchito zovuta zaka 30 zapitazo.
Koma ena amachita bwino kwambiri kuposa ena. Pano pali nthawi 10 yabwino kwambiri yogulitsira bwino zotsatirazi:
- Chophimba Chophimba Chakudya Chakudya Chakudya
Makina ophweka koma okwera mtengo (pafupifupi $ 130) omwe amachititsa salifu moyo wa chakudya chanu nthawi zisanu. - The PedEgg
Tchizi kakang'ono kamene kamapangira mapazi anu omwe amamenya mwala wa pumice pogwiritsa ntchito mayeso.
- The Snuggie
Sichikhala chophweka kuposa bulangeti ndi manja. Koma mfundo yochepa kwambiri ya mtengo wapatali inapindulitsa kwambiri. - Chopukuta
Chinthu chimodzi mwa zinthu ziwiri zomwe zili mu countdown sizinayambidwe ndi Vince Shlomi, Billy Mays wannabe. Njira yosavuta yodula mtundu uliwonse wa chakudya, ndikupangira saladi yabwino mumasekondi. - Ionic Breeze Air purifier
Chithunzi cha Sharper chinalowa mumamiliyoni a nyumba zomwe zili ndi mankhwala omwe achotsa fumbi, zowonongeka ndi ziweto. - Mapepala a Carleton Real Estate Tutorial
M'patseni maola ochepa ndipo adzakupangitsani kukhala nyumba yamalonda. - Mawuni a Showtime Pro Opanga Mafuta
Ron Popeil, mbuye wamakono wamakono, akuuzani kuti "muyike ndi kuiwala" ndi countertop rotisserie kuchokera ku Ronco. - ShamWow
Vince Shlomi kachiwiri, nthawi ino akugulitsa chamois kusiyana ndi nthawi khumi zolemera zake. - The BowFlex Home Gym
Kusokoneza karoti wa thupi langwiro kutsogolo kwa mbatata, bwalo la BowFlex panyumba yochitira masewera olimbitsa thupi ndilo lodziwika kwambiri la infomercial masewera olimbitsa thupi nthawi zonse. - Yotsatira
Ndipo malo amodzi amodzi amapita ku chinthu china chofuna kukhala wangwiro, koma nthawi ino ndi khungu langwiro. Chifukwa chovomerezedwa ndi anthu otchuka komanso mtengo wotsika mtengo, unagwiridwa ndi aliyense ndi wina aliyense.
Zochita ndi Zopweteka Zogwiritsira Ntchito Format Infomcial Format
Pali ziphuphu ndi zochepa mpaka zovuta monga chida chogulitsa. Tiyeni tiyambe ndi chifukwa chake angakhale galimoto yabwino ya mankhwala kapena ntchito yanu.
Zotsatira Za Mavuto Aakulu
- Kutalika . Ngati muli ndi nkhani yoti mudziwe kuti izi sizingagwirizane ndi malo ochepa a chikhalidwe, mumakonda nthawi yomwe munapatsidwa. Ambiri ali pafupi ndi mphindi 30, ndikukupatsani malo ambiri ogulitsa phindu lililonse ndikupempha kugulitsa.
- Mtengo . Mankhwala osokoneza bongo, omwe amadziwikanso kuti "mapulogalamu olipira," amawombera nthawi yopanda malire. Nthawi yomwe imakhala pakati pa 11pm ndi 6am ndi yotchipa kwambiri, kawirikawiri chifukwa chakuti anthu ambiri samaonera TV. Ndiponso, nthawi zambiri zimakhala zofunikira kwambiri kuti zikhale ndi malonda 30-seconds kusiyana ndi mphindi 30 zopanda phindu.
- Zosangalatsa za kupanga. Mosiyana ndi mawanga makumi atatu ndi atatu omwe akuphatikizapo mabungwe akuluakulu a malonda ndi mabungwe apamwamba, zoperewera zimatsatira zosavuta, zosavuta. Kukhala woona mtima, pamene mwawona chimodzi, mwaziwona zonsezo. Ingosintha zinthuzo.
- Kufufuzako kwa nthawi yeniyeni ya ROI. Mosiyana ndi malonda omwe akuwongolera kugwilitsa ntchito ntchito, magulu osokoneza bongo amamanga kuyendetsa malonda mu nthawi yeniyeni. Mukhoza kuwona chiwerengero ngati infomercial airs, ndikuwona kuchuluka kwa mankhwala omwe mukugulitsa.
- Anthu onga iwo. Ndizowona. Otsatira ena amakonda masewera olimbitsa thupi "m'mawa", ndipo pamene muwona momwe anthu ambiri amapezera malonda masiku ano, ndizo nkhani zabwino.
Chiwombankhanga cha Mavuto
- Stigma . Mavuto oterewa saganiziridwa kuti ali ndi malonda apamwamba. Zambiri zamakono ndi Zomwe Zikuwoneka pa TV. Simungatengere Nike kapena Apulo kuchita zinthu zosavomerezeka (mwina, osati momwe ife tonse tikudziwira), kunyansika kumeneku kungapangitse zinthu zoterezi. Choncho, muyenera kudziwa kuti mankhwala anu apindula ndi izi.
- Owonetsa . Mavuto oterewa amathamanga nthawi yopanda malire, kotero inu mudzakhala ndi mtundu wina wa omvetsera. Nkhumba za usiku, khalani kunyumba makolo, anthu akale, ndi zina zotero. Inde, mudzapeza owona osiyanasiyana, koma ambiri adzakhala anthu omwe ali ndi nthawi komanso moyo umene umatanthawuza kuti akhoza kuwonera TV m'maola amenewo.
- Price Point . Muyenera kugunda mtengo wina wogulitsa panthawi yopanda malire kuti mutsimikizire mtengo. Ngati mutagulitsa widget yomwe imangotengera $ 4.99 zokha, infomercial mwina sikukugwira ntchito kwa inu. Nthawi zambiri, mukuyang'ana pa "zinthu zitatu zosavuta za $ 19.99". Inu mukhoza kumangirira mmwamba ngakhale. 4 ma widget a $ 19.99 kuphatikizapo S & H zambiri zimagwira ntchito mu mtundu uwu.