Zolinga Zambiri Zogulitsa Zomwe Zimakhudza

Kufalitsa ndi Kupanga Mphoto Zopindulitsa

Zopereka zamalonda ndi bizinesi yopindulitsa, chifukwa chake pali ambiri a iwo. Malipiro olowera kawirikawiri amayamba otsika mazana madola, ndipo ngati mutalowa mipikisano yambiri, mukhoza kutuluka m'thumba ndi madola zikwi zingapo. Nthawi zina, zimakhala zambiri.

Kotero, ndi mabungwe otsatsa malonda omwe ali ndi ndalama zochepetsera, koma mphoto ikadali imodzi mwa njira zingapo zosonyezera kudalirika kwakukulu, zomwe mungapindule nazo mphoto?

Pano, tikufotokozera mphoto yabwino kwambiri; zomwe ziri zofunika. Izi ndizo mphoto zomwe zimakhala ndi zofunikira kwambiri, zomwe zimadziwika kwambiri ndi makampani, ndipo zimatanthawuza chinachake mukaziika pa bungwe lanu kapena kuti mupitirize. Pambuyo pake, palibe chifukwa cholemba mndandanda wa mphoto zonse zomwe mwawapambana ngati mukuyenera kufotokoza zomwe iwo ali.

1: D & AD (Kupanga & Kuwongolera Zojambula)

Malingaliro a mayina otchuka kwambiri pa malonda, D & AD ndi yaikulu ndi yabwino kwambiri. Ndi imodzi mwa mphotho zochepa zomwe zimakana kupereka ziphuphu ngati ntchito siili bwino. Madalitso ena ambiri amatsutsana ndi miyezo yawo kuti gulu lililonse likhale lopambana, koma osati D & AD. Amayika bar, kwenikweni.

Yakhazikitsidwa mu 1962 ndi ena opanga mapulani ndi alangizi apamwamba padziko lapansi (Alan Fletcher, David Bailey ndi Terence Donovan kutchula owerengeka) amaika miyezo yapamwamba yovuta kuyambira pakufika.

Zolemba 2500, opambana 16. Zambiri za malonda ndi malingaliro akhalapo pulezidenti wa D & AD, kuphatikizapo Paul Brazier, Graham Fink, Mary Lewis, Aziz Cami, Tim Delaney ndi Martin Lambie-Nairn.

Miyezo ya ngakhale kuganiziridwa chifukwa cha mphoto ya D & AD ndi yovuta kwambiri, tsopano ili ndi mphoto chifukwa chofuna kusankha.

Ngati mupambana pensepala ya D & AD, ndiwe wapadera. Ngati mutapambana D & AD Gold, chabwino, mwangodzikweza nokha ku mulungu wolenga. Koma ngati ndalama ndi zolimba ndipo ntchito sizingakhale zosangalatsa, sungani ndalama zanu. Kulowa ntchito yabwino sikokwanira, ndipo mwangosiya malipiro anu olowera.

• Mpata wogonjetsa pensepala ya D & AD - Kwambiri, yochepa kwambiri
• Ufulu wonyada - Wopambana ndi kwamuyaya
• Zotsatira - Pensepala ya D & AD ndi luso la ntchito yanu
  

2: The One Show

Amadziwika bwino kuti ndi ofanana ndi a D & AD a US, ndipo nthawi zambiri amasirira kwambiri ku US kusiyana ndi D & AD, One Show ndi chimphona china cha malonda a malonda. The Club imodzi inakhazikitsidwa kuti iyendetse ndikulimbikitsa kulimbikitsa kulengeza ndi kupanga. Ndipo izo zimachita izo.

Monga D & AD, miyezo ili pamwamba. Mwinamwake osati molimba ngati D & AD, koma yayandikira. Muyenera kukhala ndi ntchito yolimbika komanso chidaliro chachikulu kuti muthe kulingalira kulowa. Mwayi ndi, simudzawona kupambana. Koma kwa anthu ochepa amene amapambana penciloni imodzi, ndi champagne ndi caviar kuti akondwere.

• Mpata wogonjetsa pulogalamu ya One Show - Yopang'ono kwambiri
• Ufulu wonyada - Wochuluka komanso wamtali
• Zotsatira - Ndi mgwirizano wake wa US, ndiwo Oscars a malonda
  

3: Ziwanda za Cannes

Mikango ya Cannes kwenikweni ndi wamkulu kuposa onse a One Show ndi D & AD, atabadwa mu 1954.

Iwo anayambitsidwa chifukwa gulu la makampani opanga malonda a cinema padziko lonse (SAWA) anamva ngati malonda akuyenera kulandiridwa mofanana ndi mafilimu omwe akusewera pa Cannes Film Festival.

Kuyambira nthawi imeneyo, Cannes Lions yakula kwambiri. Iwo amalemekeza chirichonse kuchokera ku malonda ndi malingaliro kuti apange luso labwino - chinachake chimakhala chosalephereka kupyolera mu zithunzi zokongola ndi chiwonetsero.

Cannes amangopereka mphoto; Amaperekanso chidziwitso. Wokamba nkhani zawo mndandanda amawerenga ngati amene ali pa malonda ndi opanga mapulani, ndipo maina awo amatchula zowona zapadera.

Kachiwiri, ngati ntchitoyo siilimbikitsa, sungani ndalama zanu. Miyezo ndi yapamwamba ndipo mpikisano ndi woopsa.

• Mpata wogonjetsa Cannes Lion - Slim
• Ufulu wonyada - Colossal

• Zotsatira - Nkhosa ya Cannes imatanthauza mikwingwirima yambiri pazipangizo zanu zopanga
  

4: Zotsatsa Zogwiritsa Ntchito Zojambula

Chaka chilichonse, buku lolemekezeka la Creative Arts limapanga zaka zambirimbiri zomwe zimasindikizidwa ntchito yabwino koposa yomwe inachitika chaka chomwecho. Zakale zimakwirira malo enieni, kuphatikizapo:

1. Chithunzi Pachaka
2. The Interactive Year
3. Kutsatsa Kwa Chaka
4. Chaka Chatsopano
5. Chojambula Chakale

Pafupipafupi, chaka chilichonse amalandira mauthenga pafupifupi 5000 ndipo 150-200 okha ndi osankhidwawo. Izi zikutanthauza kuti muli ndi mwayi wokwana 96% - 97% wosakonzekera. Kapena. Ngati muli pa bajeti, mwayi wa 3% -4% wopambana siwopatsa chidwi. Koma izi zimapangitsa kuti zikhale zokoma pamene ntchito yanu imasankhidwa ndi gulu lapadera la jurors.

• Mpata woonekera mu CA Chaka - Kutha
• Ufulu wonyada - Mammoth
• Zotsatira - Akuluakulu amakhala pamasamu kwa zaka - ntchito yopambana imatamandidwa kwa nthawi yaitali.
  

5: ADDY

The American Advertising Federation (AAF) imakondwerera lingaliro lakuti maganizo abwino angachokere kulikonse. Mitu yam'deralo ya AAF imapereka mphoto ikuwonetsa, ndipo ntchito yabwino kuchokera kuwonetsero ikupita patsogolo ku ADDY ya dziko. Amalandiranso zolemba zoposa 40,000 pachaka, ndikupanga mpikisanowo waukulu kwambiri padziko lonse. Ndipo, zowonjezereka, zimakhala ndi ndalama zochepa zolowera kuposa mphoto zina zambiri.

Oweruza pa ADDY ndi ena mwabwino kwambiri, aakulu komanso owala kwambiri mu makampani. Mwachitsanzo, gulu la oweruza la 2011 likuphatikizapo Aaron Allen, mtsogoleri wamkulu wa Weiden & Kennedy, Steve Babcock, wolemba zinthu zachilengedwe wa Crispin, Porter ndi Bogusky, ndi Tom Coates, wotsogolera ntchito wa Butler Shine. Awa ndi otsutsa ovuta omwe mabungwe awo omwe ali ndi mbiri ya kulenga malonda abwino kwambiri pa dziko.

Zowonetsera milandu, kuphatikizapo zidziwitso zazikulu za kupambana, zimapangitsa ADDY kukhala oasis kwa mabungwe ndi kuyang'ana mwachilengedwe kuti awonjezere zingwe zambiri ku uta wawo. Inde, ngakhale kuti zafala, kupambana mphoto ya dziko ndi kovuta. Mitu ya m'deralo ndi yosavuta kupambana, koma si kuyenda kwa keke.

• Mpata wogonjetsa National ADDY - Kulephera
• Ufulu wonyada - Titanic
• Zotsatira - Oweruza ali ndi luso lalikulu. Ngati amakukonda, ndiwe golidi.

6: A CLIO Awards

Yakhazikitsidwa mu 1959 ndi Wallace A. Ross, dzina la CLIO limachokera ku nthano zachi Greek, pokhala mbiri ya mbiri komanso wokondwerera zochitika. Masiku ano, CLIO Awards imalemekeza kwambiri Interactive, Direct Mail, Content & Contact, Film, Print, Kuchokera, Media Zatsopano, Integrated Campaign, Radiyo, Design ndi Public Relations. Ntchito ya ophunzira imadziwikanso mu Interactive, Film, Print, Out of Home, Media Innovative, Integrated Campaign ndi Design.

Ndondomeko yoyang'anira milandu ya CLIO imakhalanso yovuta. Zoperekera zoposa 10% zowonjezereka zimakhalabe paulendo woyamba, zomwe zimayambiranso kufufuza ntchitoyo kuti apeze opeza golidi, Silver ndi Bronze. Zolemba zosachepera 3 peresenti zimalandira fano, ndipo osachepera 1% amalandira CLIO yagolide yosiririka. Zili zovuta kuti mabungwe ena komanso anthu ena safuna kusokoneza. Koma, mukapambana, zimapambana kupambana.

• Mpata wogonjetsa CLIO - Minuscule
• Ufulu wonyada - Monumental
• Zotsatira - Kupulumuka ndondomeko yoweruza milandu kukuthandizani kutamanda kwakukulu.

7: Zopereka za SHORTY
Mmodzi mwa ana atsopanowo pazithunzi, chifukwa cha zifukwa zomveka, Mphatso Zachidule (aka Shortys) zinayambika mu 2008 ndi Greg Galant ndi Lee Semel wa Sawhorse Media. Chifukwa cha chilengedwe chawo chinali chogwirizana ndi chilengedwe chochulukitsa chitukuko, komanso kuchuluka kwa malonda ndi mapangidwe omwe amapita ku chilengedwe cha nsanja. Tsopano, ndi zazikulu. Kuchokera pa Facebook, Twitter, Instagram ndi YouTube, ku SnapChat, Periscope, Kusinthanitsa ndi InuNow, zofalitsa zamagulu zimayendetsa zokambirana za zazikulu ndi zazikulu. Ndipo ndi mafoni a m'manja omwe ali otchuka, kupyola mu malo awa n'kofunikira. Zikondwerero zazikulu zagonjetsanso Nsapato za zopereka zawo ku nsanjayi.

• Mpata wogonjetsa SHORTY - Slim
• Ufulu wodzitukumula - Waukulu
• Zotsatira - Mfupi ndi nkhani zazikulu. Pezani imodzi, ndipo mwachita bwino.
  

8: PromaxBDA Awards

Pogwiritsa ntchito zofalitsa ndi malonda, mphoto yolemekezeka kwambiri ikuphatikizapo magulu a ma TV, ma TV, ma TV ndi machitidwe, mailesi, ndi mafilimu oyankhulana. PromaxBDA ikuphatikizapo mamembala 10,000 m'mayiko oposa 70 padziko lonse lapansi, ndipo opambana pa mphoto zimenezi ndi HBO, FX Networks, Showtime, A + E Networks, Red Bee Media, ndi zina zambiri. Mndandanda uli wapamwamba, ndipo gulu la oweruza likuyang'ana chilengedwe chonse, khalidwe lopanga, ndi lofunika kwambiri, zomwe zimapangitsa kukwaniritsa cholinga cha malonda.

• Mpata wogonjetsa PromaxBDA - Small
• Ufulu wodzitukumula - Waukulu
• Zotsatira - Madalitso a PromaxBDA amadziwika, ndipo amafunidwa.
  

9: Mphoto za OBIE

Osati kusokonezeka ndi mphotho za Off-Broadway, amadziwanso monga OBIE, zokopa za OBIE zikondwerero zabwino pamalonda, pogwiritsa ntchito OOH (Out Of Home). Nkhani yayitali yayitali, ngati mwachita bwalo lamilandu lakupha kapena kutsegula kunja, mwayi ulipo, mutha kuwombera pa OBIE. Mphoto iyi idakwanitsa zaka 75 pa May 16, 2017, ndipo ndi imodzi mwa mphindi zakale kwambiri pa malonda. Mabokosi onsewa a 3D, kapena owonetserana nawo omwe akuwonetseratu mukuwona, ndiwo omwe akuwonekera pawuniyiyi. Ntchitoyi ndi yochititsa chidwi, yogawanika, ndipo imayesetsa kuchita zambiri.

• Mpata wogonjetsa PromaxBDA - Slim
• Ufulu wonyada - Wochuluka
• Zotsatira - Ngati mungathe kumumanga msanga, mufunidwa
  

Mphindi 10: Zopindulitsa za EFFIE

Akatswiri padziko lonse samadziona ngati akuyenera, ndipo ndizochititsa manyazi. Kuchokera pa mphoto zonse zomwe zili pa tsamba lino, izi ndizo zomwe zikuika patsogolo kugwiritsidwa ntchito kwachitukuko kapena malonda; ndipo kumapeto kwa tsiku, kodi sizofunika kwenikweni? Kuchokera mu 1968, Effies adakondwerera malonda ndi malonda omwe sankawoneka bwino, koma anachita bwino. Izi ndizo ntchito zomwe zinasunthira singano, ndikupanga ndalama. Kapena, iwo ali ndi chizindikiro chowonetseredwa mwanjira yayikulu.

• Mpata wogonjetsa PromaxBDA - Small
• Ufulu wonyada - Big
• Zotsatira - Pogwiritsa ntchito lamba lanu, kasamalidwe kamakukhudzani kwambiri.