Ups and Downs of Testimonials and Celebrity
Pa zaka zana zapitazi, pali zolemba zolembedwa zokhudzana ndi malonda. Kuchokera kwa othamanga ndi nyenyezi zamakanema, kwa madokotala ndi makina, zovomerezeka ndizo mbali yaikulu ya malonda ndi malonda. Ndipo ndi chifukwa chabwino.
Pamene chogulitsa kapena ntchito ikasankha kugwirizana ndi munthu wotchuka, kapena katswiri mu munda umenewo, akutenga njira yochepetsera kuzindikira, kukondwera, ndi kukhulupilika.
Mwachitsanzo, mwina simunaperekepo lingaliro lachiwiri kwa mtundu wina wa mbewu. Koma pamene msilikali wa azamalino wa golide wa Olympic mumadziwa ndikubwera ndipo amati amadya, ndi pa radar yanu.
Mwa kuyankhula kwina, kuvomereza ndi njira yophweka kuti chizindikiro chikugwirizanitse ndi malingaliro abwino omwe akugwirizana ndi wotchuka kapena wamalonda.
Mitundu ya Zivomerezo
Pali mitundu iwiri yovomerezeka ya zopereka, makamaka ndalama zomwe zimaperekedwa kwa iwo. Nthawi zina amakhala omasuka, makamaka othandizira monga olemekezeka akuyankhula m'malo mwa kuyesa kansa ya m'mawere.
- Kugwiritsira ntchito Mtengowo kapena Utumiki: Izi mwina zimakhala zofala kwambiri masewera ndi mafashoni. Mwachitsanzo, Kobe Bryant ndi Michael Jordan akulipira ndalama zambiri kuti aoneke atavala nsapato za Nike. Mankhwala azachipatala adzalipira madokotala, madokotala a mano, madokotala, ndi madokotala ena kuti adziwe kuti amagwiritsa ntchito mankhwala enaake.
- Kulankhula Pogwiritsa Ntchito Chizindikiro (aka Umboni): Kuwonekera pa malonda kwa mankhwala kapena ntchito ndi njira ina yotchuka yogwiritsira ntchito zopereka. Ambiri opambana amachita zimenezi kuti adziwe ndalama zambirimbiri chaka chilichonse (ganizirani Christopher Walken kwa Kia) ngakhale kuti ambiri akuvomereza kulandira mankhwala omwe sakuwoneka m'dziko lino. Mwachitsanzo, Arnold Schwarzenegger adavomereza zinthu zosiyanasiyana za ku Japan. Izi nthawi zambiri ndizo zabwino chifukwa ngati anthu otchuka amatha kutuluka chisomo, mafano awo akunja akutetezedwa kwambiri ndi makina osokoneza bongo kuposa momwe angakhalire ndi stateside.
- Umboni Wopanda Ngongole: Otsatsa ali ndi ufulu wosankha munthu kuti alembe kapena kunena chinachake chomwe chingalimbikitse chizindikiro, koma ndibwino apo umboniwu ulibe ufulu. Izi zikhoza kuchitika m'njira zingapo. Wolemba mbiri wotchuka, YouTuber, waluso, kapena wotchuka , akhoza kunena chinachake chabwino pa mtunduwo. Chitsanzo chodziwika cha izi chikuchokera ku England. Pamene wophika TV wa Delia Smith amagwiritsa ntchito mtundu wina wa ziwiya zophika pawonetsero wake wakuphika, malonda a chitsanzo chimenecho akuwombera katatu tsiku lotsatira. Ngati blogger yotsatira yotsatira ikupatsa malo odyera chiwonetsero chowala, bizinesi (posakhalitsa pambuyo) idzatha.
- Kutsatsa "Zobisika": Izi sizikutanthauza kuti palibe chilichonse choletsedwa . Izi zikungotanthauza mtundu wa zopereka zomwe zimachokera kwa ochita maseŵera omwe amapatsidwa okhulululira chirichonse kuchokera ku kampani ya galimoto yobwereka ku malo enaake oyeretsera mankhwala. Okhululukira awa angawoneke ngati mabanja akufotokozera momwe mankhwalawa aliri abwino kapena akuwoneka ngati akatswiri azachipatala atavala malaya oyera. Ayenera kudziwika ngati ochita masewerawa, ngakhale atayankhula mawu a banja lenileni kapena dokotala, choncho mphamvu ya mtundu wotereyi ndi yofooka kwambiri kuposa ena atatu. Anthu ochepa okha amawonera malonda omwe akuwonetsera ndiwotcheru ndikuganiza kuti mankhwalawa adzakhala abwino monga akunenera.
Kuopsa kwa Zopereka Zotsatsa
Kuvomerezana kumangiriza malonda awiri palimodzi. Chithunzi chimodzi ndizofunika kwenikweni kapena ntchito, ndipo ina ndi chizindikiro chaumwini, kuchokera ku kanema kapena TV, woimba, kapena wogulitsa ntchito. Vuto ndiloti, pamene awiriwo amangirizana palimodzi, zinthu zikhoza kukhala zosokoneza ngati chirichonse chikulakwika ndi mtundu uliwonse. Mmodzi yekha ayenera kulingalira OJ Simpson ndi Bill Cosby kuti amvetsetse tanthauzo la kuvomereza kulibe.
- Ngozi ku Brand: Ngati chinthu chilichonse choipa chingachitike kwa munthu amene akuvomereza chizindikirocho, chizindikiro chakecho chikhoza kufulumira kwambiri. Muyenera kuyang'ana pazokambirana zomwe Tiger Woods adalenga chifukwa cha chizindikiro chomwe adachivomereza. Muzochitika izi, gulu la PR ndi lovomerezeka likufunikira kuyimitsa kutuluka kwa magazi mwamsanga. Koma nthawi zina, kuonongeka kwakukulu kwambiri ndipo chizindikirocho chiyenera kutsegulira.
- Kuopsa kwa Kugonjetsa: Mofananamo, chizindikiro chiyenera kukhala pamoto chifukwa chochita chinachake cholakwika, munthu wotchuka amene amavomerezedwa akhoza kukhumudwa pokhapokha atasuntha msanga kuti adzichotsere ku chiyanjanocho. Ngati atulukira kuti kampani ikugwiritsa ntchito zithunzithunzi, kuchita malonda, kapena kuswa lamulo, zomwe zingasokoneze mbiri ya wovomerezeka.
Kodi Kupangika kwa Zamalonda Ndi Kuvomerezeka?
Lamulo liri kunja kwa ilo. Ena amavomereza kuti zowonjezera zowonjezera zowonjezereka, ndipo zimaphatikizapo mawu omwe amalimbikitsa mankhwala kapena ntchito.
Zoonadi, zinthu sizimagwira ntchito nthawi zonse. Ngati wotchuka akungowoneka kunja komanso ponena za kuvala mtundu wina wa ulonda, kapena kuyendetsa galimoto inayake, ndipo amajambula zithunzi, ndiye kuti ndizovomerezedwa, kaya zilipidwa kapena ayi.
Ndiye pali zopangidwe zamakono. Sizimodzimodzi, koma zikhoza kunenedwa kuti chizindikiro chikuvomereza kanema, ndipo mosiyana ngati awiriwa agwirizanitsidwa ndi ntchito yogulitsa katundu. Kodi Ford inavomereza James Bond pamene inkaonekera ku Casino Royale? Kodi franchise ya Bond ikuvomereza Ford? Pazochitika zonsezi, mukhoza kunena kuti zofanana zonsezi zinagwiritsidwa ntchito popanga ndemanga. Komabe, sikuti kuvomerezedwa kwakukulu kumakhala kovuta kwambiri pa nthawiyi.