Zojambulajambula Zojambula Zambiri ndi Ojambula Ambiri Odziwika
Mwachidule, kujambula zithunzi ndi:
Kujambula zithunzi ndi zithunzi mu malonda, magazini, kapena mabuku.
Kuzindikiranso kuti kulankhulana, kujambula, ndi kukonza zamalonda, kapangidwe kamakono kameneka kanakonzedwa kumayambiriro kwa zaka za zana la 20. Mwala wogwiritsira ntchito ndi chizindikiro cha1936 chomwe chinapangidwira kwa London Underground, chowoneka ngati mbambande ya nthawi yamakono. Anagwiritsa ntchito typeface yomwe inakonzedweratu pulojekitiyi ndi Edward Johnston, ndipo ikugwiritsabe ntchito lero.
Sukulu yopanga mapangidwe a pulasitiki ya ku Germany yazaka za m'ma 500, ya Bauhaus, inapanga luso lokhazikika ndikukhazikitsa maziko olimba okonza zithunzi lero .
Ndipo, ndithudi, ojambula monga Paul Rand, Saul Bass, Adrian Frutiger, Milton Glaser, Alan Fletcher, Abram Games, Herb Lubalin, Neville Brody, David Carson, ndi Peter Saville adasintha mwatsatanetsatane. Zojambulajambula panopa zimathandiza kwambiri pa zamalonda, pop chikhalidwe, ndi mbali zambiri zamakono.
Mapulogalamu a Graphic Design
Yang'anani pozungulira inu. Zojambulajambula zili paliponse, kuchokera pa wrappers pa maswiti ku logo pamakina anu okonda khofi. Ndipotu mumawona zitsanzo zambiri zojambula zithunzi tsiku lililonse, ndipo nthawi zambiri simukuzizindikira.
Zojambulajambula zingagwire ntchito zambiri. Zochepa chabe za kugwiritsira ntchito zojambulajambula ndizo:
- Chizindikiro
- Chikhalidwe cha anthu / chizindikiro
- Kupaka (kuchokera m'mabotolo a madzi ku zipangizo)
- Zida zopangidwa (mabuku, mapepala, magazini, nyuzipepala)
- Zojambula pa intaneti (mabendera, mablogi, mawebusaiti)
- Album imakwirira
- Mafilimu ndi ma TV ndi mafilimu
- T-sheti ndi zovala zovala
- Makhadi ochezera
Zojambula Zingathe Kuphweka Kapena Kusokoneza
Nthaŵi zina, monga kujambula zojambula, kujambula zithunzi ziyenera kupereka njira zosavuta komanso zosavuta kufotokoza zambiri.
Mapu a subway ku New York City ndi chitsanzo chabwino kwambiri cha izi. Zopangidwe zimapangitsa kuti zinthu zikhale zovuta kwambiri, zosavuta kuyenda ndi kupita komwe mukupita. Ngati zojambulazo zinali zovuta kapena zojambulajambula, zingalepheretse mapuwo, osapindulitsa.
Muzochitika zina, kukonza kungapite mosiyana. Zitha kukhala zovuta, zovuta kuwerenga kapena kupanga mawu omwe amatenga nthawi kuti amvetse. Izi kawirikawiri zimawoneka mu zojambula za album, komanso mapangidwe apangidwe, makhadi ovomerezeka, ndi mitundu ina yowonongeka.
Zapangidwe mu Dziko Lachiwiri
Zowonjezereka, zojambulajambula ndi zojambulajambula zimagwira dzanja. Magazini amayenera kukhala pa Intaneti, komanso amaphephandaba, malo ogulitsira zakudya, zipatala, ndi mabungwe ena ndi mabungwe. Choncho, ojambula ojambula ayenera kupanga ndi kusunga mawonekedwe osasinthasintha ndikukumana ndi maulendo ambiri. Kawirikawiri, kulengedwa kwa digito kumawongolera momwe chidziwitso chonsecho chimalengedwera ndi kuphedwa.
Zojambulajambula sizongokhala zokongola kapena zokongola. Ndilo gawo lalikulu la malonda ndi moyo.
Zisanu Zosamvetseka Zojambulajambula
Ndizosatheka kuganizira zojambulajambula popanda kutchula zina mwa greats za malonda. Ngakhale kuti pali anthu ambiri omwe ali ndi luso lapadera, amuna asanu otsatirawa adalenga ntchito yomwe imatanthawuza malondawo.
Sauli Bass
Ngati munayamba mwawona filimu ya Hitchcock, mwinamwake mumadziwa luso lopanga Saul Bass. Ntchito yake kumpoto ndi kumpoto chakumadzulo ndi Psycho inali yapadera, monganso ntchito ina kwa alangizi kuphatikizapo Billy Wilder, Stanly Kubrick, ndi Otto Preminger. Bass imayang'aniranso ma logos odziwika kwambiri m'mbiri yawo, kuphatikizapo Bell System, AT & T, Airlines Continental, ndi United Airlines.
Paul Rand
Chodziwika kwambiri pa ntchito yake pa logo ya IBM, Paul Rand (wobadwa ndi Paul Rosenbaum) chinali nyumba yopangira mphamvu yomwe inapatsa anthu ambiri malingaliro awo. Mwina mbiri yotchuka kwambiri ponena za izi inali yochedwa Steve Jobs, ndi NeXT kampani yake. Ntchito inayandikira Rand ndipo inapempha logo, kuyembekezera kuti abwere ndi njira zingapo. Rand anati "Ayi, ndidzathetsa vuto lanu ndipo mudzandibwezera.
Simuyenera kugwiritsa ntchito yankho. Ngati mukufuna zosankha, pitani kuyankhulana ndi anthu ena. "Ntchito siinalankhulane ndi anthu ena ndipo idalipira R $ 100,000 pa ntchito yake.
Milton Glaser
Glaser imatchuka chifukwa cha zithunzi ziwiri zojambulajambula - I ❤ NY logo, ndi Bob Dylan headhot poster, yomwe adachita mu 1966 kwa Dylan's Greatest Hits album. Mu 2009, Glaser anapatsidwa National Medal of Arts ndi Pulezidenti Barack Obama. Ntchito ya Glaser ikupitirizabe kulimbikitsa okonza mpaka lero.
Alan Fletcher
Pokhala mmodzi wa anthu omwe amagwirizana nawo a Pentagram, Fletcher samangotengedwa kuti ndi mmodzi wa opanga mapangidwe a m'badwo wake koma wa m'badwo uliwonse. Ntchito yake imatenga zaka makumi ambiri ndipo imakhala yochita masewera ophweka, kuganiza bwino, ndi kusaganizira. Ntchito yake ku Museum of Victoria ndi Albert Museum-yosungiramo zinthu zamakono ndi zojambula zapamwamba padziko lonse lapansi ikuwoneka ngati yabwino lero monga momwe inachitira mu 1989 pamene iye adalenga izo.
Zitsamba Lubalin
Ngati dzina likumveka bwino, mwakhala mukugwiritsa ntchito chilembo cha Lubalin nthawi ina pa ntchito yanu. Herb Lubalin anali wojambula ndi wojambula wodabwitsa amene anapanga malemba ambiri omwe amagwiritsidwabe ntchito masiku ano. Zolengedwa zake zimaphatikizapo ITC Avant Garde, Lubalin Graph, ndi ITC Serif Gothic. Chojambula chake cha magazini ya amayi ndi ana chimaonedwa ngati chojambula.