Kudziwa zomwe ali nazo kukupatsani zida zofunika kuti muteteze.
1. Amakupangitsani Kupenda Ulendo
Lembani nyimbo ya Sarah McLachlan: "Kugulitsa zambiri kumagwira ntchito yolakwa," anatero Martin Lindstrom, katswiri wodziwika bwino kwambiri, katswiri wodziwa zachipatala komanso wolemba "Small Data." Maganizo amenewa amathandiza kwambiri pokopa ndalama za akazi kusiyana ndi za amuna. Chifukwa chiyani? Kafukufuku wofalitsidwa mu Spanish Journal of Psychology amasonyeza akazi, mophweka, amadziimba mlandu kwambiri - ndipo makamaka chifukwa chakuti ali ndi makhalidwe abwino.
Lindstrom akunena kuti ulendo wolakwa ndikugwira ntchito pa zifukwa ziwiri. Choyamba ndikumverera kuti chilichonse chimene mumagula kapena ntchito imene mumagula chidzakupangitsani kukhala ngati mayi wabwino, mkazi wabwino kapena bwenzi lapamtima. Wachiwiri ndi woganiza bwino ndipo umaganizira za momwe ntchitoyo ingagwiritsire ntchito kuti idzathetse vuto linalake monga kusowa kwa nthawi panthawi yanu. Ngati malonda adakutsogolerani kupita ku Whole Foods musanaganize kuti: "Kodi ndine mayi woipa chifukwa chosadyetsa ana anga zakudya?" Kenako ulendo wolakwa unagwira ntchito.
Zolemba.
2. Amalowetsera Zakudya Zanu
Nthawi zambiri mumayang'ana Instagram? Pafupifupi awiri pa atatu aliwonse a ogwiritsa ntchito ali pa nsanja tsiku ndi tsiku, ndipo oposa theka la anthu omwe amapanga katemera tsiku lililonse, malinga ndi Pew Research Center. Kulimbana ndi a Joneses sikunakhaleko kophweka - ndipo kumakhala kovuta kwambiri.
Koma zimabweretsa mavuto omwe angagwiritse ntchito. Njira zamagulu zimakupatsani mwayi wodziyerekezera nokha ndi aliyense payekha, "akulongosola Lindstrom. Chotsatira ndicho kuti kuyendetsa kukhala ndi "Instagram-worthy" moyowo sikunayambe wakhalapopo.
Otsatsa malonda amadziwa izi, ndipo tsopano amapereka zikondwerero ndi "anthu omwe amachititsa anthu ena" (ie anthu omwe ali ndi chikhalidwe chachikulu) pofuna kulimbikitsa malonda ndi mautumiki kudzera m'mabwalo awo. Zingakhale zonyenga kunena zoona kuchokera ku zongopeka (mahtakag onga #ad ndi #spon akuyenera kukuchenjezani kuti mulipire-pazolemba koma sikuti alipo). Chinthu chimodzi chomwe chikuwonekera ndikuti amayi ambiri akuyang'ana ndi kuwakonda. Pakati pa ogwiritsa ntchito pa intaneti, Facebook, Pinterest ndi Instagram ndizozigawo zitatu zapamwamba zamagulu, ndipo amai amachita zambiri kuposa amuna.
3. Amapanga Context
Mukamalonda kwa azimayi, otsatsa amatha kuwonjezera zochitika za ntchito. Izi zimakulimbikitsani kuti muwonetsere zomwe mankhwalawo angawoneke ngati akuphatikizidwa mu moyo wanu - ndipo mutakhala nawo mu njirayi (ngakhale yopeka), imachepetsa njira yogula. Mwachitsanzo, taganizirani zamagetsi kuti: "[Malonda okhudzana ndi amuna] amatha kusonyeza mankhwalawo, kapena amawonetsa zamagetsi m'chipinda cha banja opanda anthu," akutero Marti Barletta, wolemba "Marketing kwa Akazi." " Koma amayi amakonda kuthamanga pazithunzi zopanda anthu ... ngati mukuwonetsa nkhani ya chipinda cha banja ndi anthu omwe ali ndi mphamvu zowonjezera. "
4. Akulonjeza Kubwezeretsa Clock
Kodi pali kasupe wa unyamata? Kwa ogulitsa, pali ndithudi. Pomwe anthu akupempha maola ochulukirapo pa tsiku - ndikuyesera kulepheretsa zotsatira za ukalamba - sizosadabwitsa kuti kafukufuku amasonyeza kuti mumagwiritsira ntchito mawu akuti "nthawi" kapena kutchulidwa pazomwe akuwonetserako, akuti Lindstrom.
5. Amachepetsa Kukula kwa Phukusi
Kodi mwawonapo zakumwa zina ndi zinthu zomwe zimakhala zochepa? Mwachitsanzo, makampani opangira zakumwa zoledzeretsa adawona kuti amayi sanagulenso zitini zonse za soda, chifukwa cha mavuto omwe amapezeka nawo. Yankho lake? "Kupanga zitini zing'onozing'ono kwazimayi kuti asaone ngati ali ndi mlandu," akutero Lindstrom. Ogulitsa tsopano akulipira zochuluka - ndipo ikugwira ntchito. Poyamba chaka chino, Coke adalengeza kuti malonda ang'onoang'ono (ie 8-packs of 12-ounce bokosi) ndipitirize kukula, pamene malonda ndi mabotolo akuluakulu akupitirizabe kugwa.
6. Amachotsa Zochita Zanu Zamkatimo
"Azimayi amazindikira kuti akufunafuna zabwino," akulongosola Lindstrom. "Kusaka ndiko pafupi kumverera mphotho." Kuti athetse khalidweli, amasungira mwadongosolo matebulo awo ndikubisa zinthu. (Inde, mukuwerenga bwino - inde, ikugwira ntchito.) "Ngati muli ndi matebulo awiri pambali pa wina ndi mzache - yodzikongoletsa ndi yowonongeka - tebulo losasokoneza likugulitsa zambiri pa zana," akutero. Mumakhala ndi mpikisano wochuluka mukamagula ndi chibwenzi - ndipo mukhoza kuwona ngati zosangalatsa - mumagwiritsa ntchito zopitirira 12 peresenti. Ndi chifukwa chake ndi bwino kusaka nokha.
Nyimbo imayambiranso, apa. Malinga ndi Lindstrom, ngati kugunda kuli pang'onopang'ono kusiyana ndi kuchuluka kwa mtima, amayi amagula 29 peresenti. Chifukwa chiyani? Kafukufuku amasonyeza kuti mumayenda mofulumira ndipo mumakhala nthawi yambiri mu sitolo. Njira imodzi yopewera overspending zonse ndi kupeza zinthu zonse zomwe mukufuna kugula, asiyeni ndi kubweranso tsiku lotsatira. Dopamine (kumva bwino-chemical chemical reaction) yomwe poyamba munali nayo pamene munayamba kuona mankhwalawa ndi otsika nthawi yachiwiri. Chotsatira? Theka la mankhwalawa adzakhalabe mu sitolo.
Ndili ndi Kelly Hultgren