Momwe Mungagwiritsire ntchito, ndi kulembera, Kulingalira Mmodzi

Momwe SMP Yaikulu Imatsogolerera Ku Advertising Kosangalatsa

Kaya ndinu watsopano pakulengeza, kapena wachikulire, mudzamva anthu akuyankhula za SMP (Cholinga Chokha Chokha), kapena nthawi zina USP (Malo Odziwika Ogulitsa / Kuwonetsera Kwakukulu Kwambiri).

Masiku ano, SMP ndi USP zapatsidwa zochitika zatsopano, kuphatikizapo "chinthu chofunika kwambiri" kapena "chotsatira chofunikira," koma zonsezo ndi zofanana. Komabe, mawu akuti USP anapangidwa ndi Rosser Reeves wa Ted Bates & Company zaka zambiri zapitazo.

Mu bukhu lake, Reality In Advertising, lofalitsidwa mu 1961, Reeves amapereka tsatanetsatane, tanthauzo la magawo atatu a USP omwe ali othandiza lero monga analili zaka zoposa 50 zapitazo. Reeves ananena kuti:

1. Kutsatsa lirilonse liyenera kupanga malingaliro kwa wogula. Osati mawu okha, osati kungodzikongoletsa chabe, osati malonda owonetsera zenera. Nkhani iliyonse iyenera kuuza wowerenga aliyense kuti: "Gula chinthu ichi, ndipo udzalandira phindu limeneli."

2. Malingaliro ayenera kukhala amodzi omwe mpikisano mwina sangathe, kapena ayi, kupereka. Iyenera kukhala yapaderadera-kaya yapadera ya chizindikiro kapena chidziwitso chomwe sichinachitike pamtundu wina wa malonda.

3. Phunziroli liyenera kukhala lamphamvu kwambiri kuti likhoza kuyendetsa mamiliyoni ambiri, mwachitsanzo, kukoka makasitomala atsopano ku mankhwala anu.

Gwero: Zoona Zowonongeka ndi Rosser Reeves. Pub. 1961

Kotero, zonsezi zikutanthauza chiyani kwa inu, monga wamalonda? Chabwino, zikutanthauza kuti simungathe, ndipo simukuyenera, kupita patsogolo ndi msonkhano uliwonse wa kasitomala popanda USP kapena SMP.

Kufunika kwa Malingaliro Amodzi Amodzi

SMP ndi, mosakayikitsa, mawu ofunikira kwambiri pamagulu ochepa chabe owonetsera kapena ntchito. Ndilo kuwala komwe kumatsogolera polojekiti yonseyi. Ndi Nyenyezi ya Kumpoto.

Mwachidule, ndi maziko omwe polojekiti iliyonse yaikulu imamangidwa.

Ngati mupatsidwa zakulenga mwachidule popanda SMP, tumizani.

Ngati mulemba mwachidule popanda SMP, simukugwira ntchito yanu. Ngati inu, monga wotsogolera kulenga , mumavomereza mwachidule popanda SMP, mukuyendetsa dziko lanu lopweteka. Ndipo ngati wothandizila sakulepheretsa pa SMP, ndi nthawi yoti ayambenso.

SMP imati "X imapanga malo." Sikuti ndikukuuzani chuma chomwe chili pansipa, koma chimakuuzani komwe mungakumbidwe. Popanda izo, mukungoyendayenda mumdima mukuyembekeza kuti muyambe kuganiza bwino. Ndipo ngakhale mutachipeza, simukudziwa ngati lingaliro limene ofuna chithandizo akufuna.

Mwachidule, palibe SMP, palibe polojekiti. Kapena m'malo mwake, palibe ndondomeko yabwino.

Zitsanzo za SMP Zazikulu

SMP yayikulu ndi yosakumbukika, ndipo imayambitsa magudumu kutembenukira kwa magulu opanga, ndipo idzakhala lingaliro lolimba kuti, monga Reeves adanena, akhoza kusuntha anthu ambiri. Palibe malo osowa, vanila, malingaliro amodzi. Izi ziyenera kukhala mbendera yomwe imamera pansi.

SMP yayikulu idzakhalanso yothamanga, monga mutu. Ndipotu, ambiri oyang'anira kulenga amagwiritsa ntchito SMP monga chizindikiro cha kulenga. Adzayika SMP pakhoma ndikudziwa kuti ichi ndi lingaliro la deta yolenga . Ena a SMPs amakhala amapepala amtundu, omwe akadali pano lero.

Pano pali zitsanzo za SMP zomwe zidapangitsa kuti ntchito yodalenga iwononge ntchito yodabwitsa:

• Opusa: Ndife Nambala Yachiŵiri, Motero Timayesa Khama.
• M & Ms: Mkaka wa Mkaka Umakhuta M'kamwa Mwanu, Osati M'manja Mwanu.
• Nike: Ingochita Zomwezo.
• DeBeers : Diamondi Ndi Yosatha.
• FedEx: Pamene Icho Mwamtheradi, Momwemo Zidzakhalira Komweko.
• Domino: Mukupatsani Pizza Yatsopano, Yopatsa Moto Pakhomo Lanu Mphindi 30 Kapena Pang'ono - Kapena Ndi Mfulu.
• AARP : AARP Ikupatsani Inu Mphamvu Yopanga Malamulo Anu.
• Toro : Toro Amapanga Zida. Mumapanga Yard.
• Lexus GS300: GS300 ndi Kick-Ass Lexus.
• Abbey Life: Musalole Kuti Matenda Anu Aphepetse Banja Lanu.

Kodi Mumalemba bwanji SMP?

Si zophweka. Zoonadi. Ndipo izo siziyenera kukhala. Mukutenga chofunikira cha polojekitiyi ndikuyiwotcha ku mawu omwe angapatse mphamvu anthu omwe adzikonzekeretsa ndikugwiritsidwa ntchito ndi ogula.

Icho si ntchito yaing'ono. Ndi chifukwa chake kuti zolemba zambiri zowonjezera zikuperekedwa kwa magulu opanga popanda SMP mmenemo. Ichi ndi kulakwitsa. SMP ndi maziko a msonkhano wonse, ndipo nthawi zambiri amafunika kuganizira kwambiri kuti

1. Yambani mwa kudziwa zomwe zapangidwa kapena utumiki bwino.
   Chabwino. Pankhani ya mtundu wa Lexus watsopano, injiniyo inkapatsidwa ngati mamiliyoni ambiri asanayambe kupanga galimotoyo. Iwo anali ndi lingaliro langwiro. Choncho, idyani chakudya. Valani nsapatozo. Khalani kasitomala. Kodi mumakonda chiyani? Kodi simukukonda chiyani? Kodi pali chinachake chomwe chimadziwika bwino kuposa china chirichonse? Kodi palinso chinthu chomwe chimapanga mankhwala kapena ntchito bwino kusiyana ndi mpikisano?
2. Lembani zinthu zabwino kwambiri, ndipo lembani mndandanda
   Kumbukirani, ichi ndi lingaliro limodzi lokha. Simungathe kuganizira zinthu zitatu kapena zinai. "Ili ndilo liwiro kwambiri, lochepetsetsa, lowala kwambiri, lopambana, losavuta kwambiri" silikugwira ntchito. Mukuponya mipira yambiri m'mlengalenga, ndipo ogula amangogwira imodzi kapena ziwiri. Choncho, yesani mndandanda mosamala. Ndi zinthu ziti zomwe zikuwonetsa zambiri? Ndi yani yomwe ingakuthandizeni kulanda chidutswa chachikulu cha msika? Ndi yani yomwe ili manja-pansi yomwe iwe umakankhira mpikisano wa mpikisano? Ndamva? Kenaka, pitirirani mpaka kuchitatu.
3. Pezani ubwino wa chinthu chimodzicho
   Zingakhale ndi phindu lalikulu. Zingakhale ndi zambiri. Koma simungagulitse chinthu kwa aliyense. Palibe amene amagula zoyala; amagula chipangizo kuti apange mabowo ndi kutembenuza zikopa, ndipo amafuna ndalama zabwino kwambiri. Kodi ubwino wa chinthu chimodzi chabwino kwambiri kwa makasitomala anu ndi chiyani? Lembani, ndipo yambani kulembera malingaliro anu amodzi. Mwachitsanzo, ngati akadali mtundu watsopano wokumba, SMP ikhoza kukhala "Palibe kubowola kwina kumapanganso mabowo ambiri." Ndiwo SMP yautali. Kapena, izo zikhoza kukhala "Chombo chokha chimene chimapanga mabowo awiri palimodzi." Ndiwo SMP yopulumutsa nthawi.
4. Ikani SMP yanu pamalonda. Ili ndilo mutu waukulu woti muzimenya.
   Mutu woyambirira woyamba pa chidziwitso cha msonkhano uliwonse uyenera kukhala SMP. Iyi ndi malo abwino kwambiri oti muyambe kukumba, ndipo imakhala kuyesa kwapadera kwa zina zonse kulenga. Ngati ntchito yanu siyikakayikitsa ndipo mwachidwi imamenya mutu wa SMP, pitilirani.