Pamene LA Lakers akuyang'anira Kobe Bryant akuimbidwa mlandu wochitira chiwerewere mkazi wamwamuna wa zaka 19 mmbuyomu mu 2003, amalonda ndi amalonda padziko lonse adayamba kuganiza zokhudzana ndi zomwe analonjeza.
Kodi chingachitike n'chiyani kwa omuthandizira ake akuluakulu? Ndani angamuthawire, ndipo ndani angayime pambali pake? Ndipotu, ku USA, ndinu wosalakwa mpaka mutatsimikiziridwa kuti ndinu wolakwa (ngakhale kuti ndili ndi Jared Fogle, chilichonse chonga ichi ndi chiwonetsero cha PR choyembekezera kuti chiwonongeke ).
Pfumbi litakhazikika, chiyembekezero chinachitika. Kobe Bryant anakhazikitsa khoti ndi woweruzayo, ndipo ndithudi, mawu okhazikikawo sanatchulidwepo. Koma zomwe tikudziwa ndikumene abambo ake akuluakulu adayankhira, pisanafike komanso pambuyo pake. Ndiyeneranso kudziwa kuti Bryant adakali Mgwirizano Wopambana wa NBA mu 2008, kotero kuti milanduyi siinakhudzire ntchito yake.
McDonald's
McD's ankawoneka mosavuta ngati biggie ndipo, ndithudi, anali nacho chosowa kwambiri. Chakudya chachangu chinali chitangoyamba kulengeza malonda kwa amayi ndi saladi zatsopano zomwe zasonyeza zotsatira zabwino. Ma saladi anali ogunda ndipo akukoka m'mabanja. Komanso, McD adalengeza mndandanda watsopano wa "Ine ndine Lovin 'Iwo" ndipo ndikuyesetsa kwambiri kubweretsa makasitomala. Amakhalidwe a mibadwo yonse. Wokhululukidwa kapena wosalakwa, milandu yokhayo inali ndi anthu ambiri omwe adziweruza okha. Izi zikuphatikizapo amayi, ndipo ndi McD's omvera amene akuyesera kuti adziwe malonda awo atsopano.
Mu 2004, McDonald anadula maukwati onse ku Kobe Bryant ndipo sanawabwezeretsenso. Mwachiwonekere, zifukwa zolimbana ndi zida zinali zokwanira kuti pakhale njira yabwino, yovomerezeka ya banja monga McD's bwino ndi mtundu wonyansa. Ndipo ngakhale kuti nkhaniyi inathetsedwa, zowonongekazo zatha, ndipo matope anali atasungidwa. Bryant anali katundu wowonongeka, ndipo patapita zaka zitatu ndi chimphona chakudya mwamsanga, icho chinali chitatha.
Nike
Nike anasaina Bryant masiku angapo asanamve milandu. Kampaniyo imakhala ndi tani ya maulendo aulere kuchokera kuzinthu zofalitsa, ngakhale kuti sizingakhale mtundu wa makina osindikiza omwe kampani iliyonse imafuna. Pomwe chikhazikitsocho chikafikiridwa, chinali choyenda bwino ku Nike. Iwo adasaina Bryant ku mgwirizano wokwana madola 40 miliyoni, ndipo iwo sanafune kuloleza. Kuwonjezera apo, mosiyana ndi McDonald's, Nike ndi kampani yomwe ikukwaniritsa mapambidwe a maseĊµera ndipo safuna chifaniziro chofanana cha banja.
Kuchokera mu 2003, ntchito ya Bryant / Nike yakhala ikulipira ndalama zambiri, kulandira madola mamiliyoni ambiri kwa Bryant, ndi zina zambiri zogulitsa nsapato. Nsapato za Kobe Bryant Nike akadakali ogulitsa akulu mpaka lero, akugulitsa pa $ 100 pa awiri. Zina ndi zogulira ndalama zambiri pamsika wa sneaker. Komabe, Bryant amabwera pansi pa mndandanda wa 10 wotchulidwa, ndipo amalandira $ 8 miliyoni pachaka. Malo apamwamba akadali a Michael Jordan, amene amabweretsa ndalama zokwana madola 60 miliyoni pachaka kuchokera ku Nike.
Sprite (Coca-Cola)
Coca-Cola sanali okonzeka kutchera Bryant pamene milanduyo inalengezedwa, komabe ntchitoyi inali yolimba kwambiri. Mawu ovomerezeka panthawiyo anali kuti anali kuyang'ana zomwe zakhala zikuchitika.
Kotero, inu mungaganize kuti kuthetsa, ndipo palibe chigamulo chowombera, chingakhale chabwino kwa iwo ndi Bryant, molondola? Chabwino, si choncho. Zikuwoneka kuti Sprite ndi chakumwa choyenera kwa ana aang'ono, ndipo olemba a Coca-Cola sanasangalale kwambiri ndi chithunzi cha Bryant ndi Sprite kukhala ofanana. Amalola a Sprite kutherapo.
Koma sikumapeto kwa nkhaniyi. Mu 2008, gulu la Coca-Cola la Glaceau linasaina Kobe Bryant kulengeza Vitaminwater. Rohan Oza, SVP ya malonda, adati:
"Glaceau amagwira ntchito yodziimira yekha mu Coca-Cola, yomwe idasankha mwanzeru anthu awo pamene adapeza ife. Kusunga anthu komanso chikhalidwe chomwe chinatipangitsa kuti tipindule kwambiri ndi chifukwa chake takhala ndi zaka zambiri Chimodzimodzinso ife tinabwera ndi chigamulo chotsatira Kobe chifukwa ndife okhulupirira ake ndipo tinakonda kuti anali kumwa kale Vitaminwater ndipo ndizo zomwezo. "
Nutella (Ferrero SpA)
Chotsani ichi ku chithunzi cha fano kukhala chirichonse. Lingaliro loti Kobe Bryant akanachita chigwiriro cha kugonana kunali kovuta kwa Ferrero SpA, opanga Nutella. Nkhaniyo itagonjetsedwa, kampaniyo inasankha kusamvana ndi Bryant pomwe mgwirizano wake unatha mu Januwale. Bungweli linanena kuti:
"Pokumbukira zomwe zachitika posachedwapa, chithunzi cha Kobe pa malemba a Nutella ndi zofalitsa zotsatsa zikutulutsidwa"
Spalding
Pamene mukuyang'ana zinthu zokhudzana ndi masewera monga Spalding, kugwirizanitsa ndi nyenyezi monga Bryant ndizomwe sizingatheke. Bryant wakhala akuyang'ana mndandanda wa Kobe Bryant signature basketballs, ndipo mpira wake wa basketball unkapita pafupi ndi $ 200 pa Ebay.com panthawiyo.
Fufuzani mofulumira kwa Kobe Bryant ndi Spalding ndipo mudzawona kuti chimphona cha basketball chomwe chimagwiritsidwa ndi nyenyezi. Basketball ya Bryant / Spalding imagulitsa pakati pa $ 25- $ 35 pa malo ngati Amazon ndi eBay, ndipo tsopano mpira wotsekedwa wa Spalding ukhoza kutenga $ 500 kapena kuposa. Kukhazikika sikupweteketse malonda a basketballs mokwanira kuti asiye kuvomerezedwa.
Zowonjezera Zoonjezera Zina
Matopewa sanawonongeke, ndipo zojambula za Bryant monga nyenyezi yayikulu ya mpira wa basketball zinali zosasamala kwambiri. Lenovo ndi Turkish Airlines anadandaula ndi Bryant pambuyo pa mlanduwu, ndipo magazini ya Fortune inanena kuti Bryant anapanga ndalama zokwana madola 20 miliyoni muzinthu zokhazokha mu 2013 yekha. Izi zikuika Kobe pa nambala 3 mu mndandanda wa Fortunate 50.