Mndandanda Wanu Wotsutsa Wotsatsa
Zotsutsa zimalankhulidwa ndi chikondi chachikulu, makamaka kuzungulira nthawi ya Super Bowl. Zimakupangitsani kuseka, kapena kulira, ndipo nthawi zambiri amakuchititsani mantha ndi zokonda zawo komanso mafilimu ofanana ndi mafilimu.
Koma izi ndi zoona zokhazokha pazotsatsa. Tchulani mawu akuti "malonda" ndipo mumapeza yankho losiyana kwambiri. Makampani onsewa nthawi zambiri amawoneka molakwika. Yadzazidwa ndi suti zowonongeka zomwe zimangodalira ndalama zokha, kapena zimachulukitsa choonadi kuti anthu agule chinachake.
Ngakhale kuti, zonsezi, sizili choncho, mafilimu ndi ma TV amachititsa zambiri kuti afalitse nthanozi.
Komabe, malonda ndizochita zinthu zomwe inu, anthu, simukuzikonda. Kwa zaka zingapo zapitazi, kanema wamalonda adasonkhanitsa zodandaula izi, ndipo adaziphatikiza. Zotsatira zake ndi mndandanda wa mapepala okwana 10 omwe anthu onse, komanso omwe ali nawo malonda, ali nawo malonda, malonda, kukwezedwa, PR, ndi china chirichonse chomwe chimatengedwa kuti ndi uthenga.
Zosinthidwa kutsogolo ...
10: Kugonana koyera
Wotsutsana Bill Hicks kamodzi ananena kumapeto kwa zaka 80 kuti tsiku lina, padzakhala pulogalamu ya Coca-Cola yomwe ili yosavuta mayi wamaliseche atagwira chophika cha Coke. Iye sanali patali. Kugonana , umaliseche, kulankhulana kaŵirikaŵiri ndi zithunzi zambiri zowonongeka kuli paliponse, kugulitsa zonse kuchokera ku mowa ndi magalimoto, ku mafoni ndi zida zamasamba. Palibe chifukwa chake, kupatulapo kuti chikugwiritsira ntchito zilakolako zathu zakuthupi, zinyama, zilakolako za ubongo.
Chomvetsa chisoni, chimagwira ntchito kwa anthu ena; koma ambiri a inu muli pamwamba pake.
9: Ochita Zojambula Amene Akudziyesa Kukhala Anthu Amtundu
Inu mumawamva iwo pa wailesi. Inu mumawawona iwo pa TV ndi pa mafoni anu ndi mapiritsi. Anthu oterewa amakuuzani nkhani zawo za zinthu zabwino zomwe zasintha miyoyo yawo. Iwo ndi okongola kuposa munthu wamba.
Iwo amalankhula bwino, ndipo samaphonya konse. Ali…. ojambula . Iwo akuwerenga mizere yolembedwa ndi akatswiri olemba mabuku, alibe nkhani zenizeni zoti azigawana, ndipo sakonda mankhwala kapena ntchito. Ndipotu, iwo anali asanamvepopo mpaka atapeza ntchitoyo. Aliyense amadziwa izi, komabe ochita maseŵera akupitiriza kudziyerekezera kuti ndi anthu enieni akulumbira za mankhwala, mankhwala oyeretsera, ndi dys. Inu mumawada iwo. Muli bwino.
8: Kupangidwa Kukhala Wodzivulaza Wanu
M'zaka za makumi asanu ndi limodzi ndi makumi asanu ndi awiri, nthawi zambiri zimayesedwa kuti ndizokhala ndi golide wotsatsa malonda, mtundu watsopano wogulitsa umapezeka. Pangani dzenje, kenako lembani dzenjelo. Phando lomwe linalengedwa linali mmoyo wanu. Kwenikweni, "moyo wanu umayamwa pakalipano, ndipo udzapitiriza kuyamwa mpaka mutagula mankhwala XYZ. Pambuyo pake, izo zidzakhala zodabwitsa kwambiri! "Izi zakhala zikuchitika kwa zaka zambiri, ndipo nonse mwatopa nazo. Simukufuna kuti anthu akuuzeni kuti moyo wanu ndi woipa. Pambuyo pake, ngati mukukhala m'nyumba, ndi galimoto ndi ntchito, mukuchita bwino kuposa anthu ambiri padziko lapansi. Komabe, izi sizidzatha. Otsatsa malonda amadziwa kuti kupanga dzenje, kapena vuto, ndi njira yabwino yogulitsira chinachake.
Ingokumbukirani ... ndizo malonda chabe, ndipo simukusowa chilichonse chogulitsidwa kwa inu. Mwayi wa kuchititsa moyo wanu kukhala loto loyenda kwambiri.
7: Zosatha Zosasintha
Malonda amagwira ntchito bwino. Ngati mukuyembekezera pamzere pa masewera, ndipo mukuwona malonda pa shati la timapepala pa intaneti, ndizozizira. Koma masiku ano, kuwombera mfuti kumaoneka kuti kulikonse. Ziribe kanthu zomwe mukuyang'ana panopa, komwe muli, kapena zomwe mukuchita, mukuwona malonda a inshuwalansi, magalimoto, mabotolo, maulonda, ndi mankhwala. Malonda ovomerezeka amakhala ndi cholinga; iwo amatha kutembenuza mwamsanga munthu amene ali ndi chiyembekezo chodziŵika bwino. Malonda opanda chiganizo, iwo amangokhala "kugunda ndi chiyembekezo" kuyesera kukupatsani inu kugula chinachake. Zikuwoneka kuti sakugwira ntchito.
6: Glut of Ads
Ngati zomwe zili pamalondazo sizikusokonezani, kuchuluka kwa malonda omwe mukukudziwitsani ndi.
Osakhutira ndi mauthenga a imelo ndi mapulogalamu otchuka pa inu pa mafoni anu ndi mapiritsi, otsatsa akuyesera kubisa malo onse omwe angakhale nawo malonda. Inu muyang'ana pa chinsinsi cha chipinda chanu cha hotelo, mulipo malonda pa izo. Iwe umapita ku bafa ku bar, pali malonda mmenemo. Mukuyang'ana kumwamba, pali ndege yolemba ndikuyesera kuti muyang'ane. Nthaŵi ina ankaganiza kuti munthu wamba amawona malonda oposa 1000 patsiku, ndipo nambala imeneyo siinatsike. Mwinamwake ife timasowa zambiri kwa iwo, koma sichiletsa kukhumudwa nthawi zonse.
5: ADS ADS!
Mukuyang'ana mawonetsero omwe mumawakonda, ndipo palibe pomwepo malonda omwe akukwera kwambiri, akugwedeza TV ndikukutsutsani zakumwa zanu. Malonda a Loud TV akhala akuyambitsa madandaulo ambiri pazaka, ndipo FCC inalazikitsa malonda a malonda mmbuyo mu 2011. Izo sizinagwire ntchito. Panali malo osungirako, akunena kuti malonda sakanamveka kuposa kuchuluka kwawonetsero kapena kanema. Mawoti, monga momwe munthu aliyense akuwerengera, akhoza kuchitiridwa nkhanza. Kotero otsatsa angagwiritse ntchito deta iyi kuti apange zotseguka kwambiri kwa malonda, malingana ngati onse omwe ali voliyumu ali otsika.
Palinso umboni wakuti maofesiwa amachititsa mafilimu ndi mafilimu kuti aganizire mbali zazikulu kwambiri (ziphuphu zazikulu, kuthamanga mofuula) ndipo malonda sakuchita. Izi zimawapangitsa kukhala oposa kwambiri kuposa mndandanda kapena mafilimu omwe amatsatira. Chodabwitsa, mofuula malonda, ndiye kuti mumadana nacho kwambiri. Kotero, ndizovuta.
4: Yambani kutsogolo pa YouTube ndi Sites Zina Zamavidiyo
Mukufuna kuwonera nyimbo izi kuchokera muzaka 90 zomwe mumakonda kwenikweni? Palibe zodandaula, ingoyang'anirani malonda achiwiri awa makumi atatu ndi atatu a inshuwalansi ya pakhomo ndipo mukupita. Vuto loyambitsirana lasintha malo ngati YouTube muzochitikira zosokoneza maganizo. Muyenera kuyembekezera chirichonse, ndipo kawirikawiri muyenera kuyang'ana malonda pambuyo pa malonda kuti muwone sewero limodzi lachiwiri-lachiwiri la katsulo lobwezera kumbuyo. Choipa kwambiri, malonda akuwonekera kwambiri tsopano kuti YouTube yayambitsa RED, pay-service yomwe imachotsa malonda. Tsopano izi zikungowonjezera kuvulaza.
3: Zovuta Kwambiri Zamankhwala
O, momwe iwe umadana nawo awa. Malingana ndi njira yomwe mumayang'ana panyumba, mutha kukhala ndi malonda a moyo wa thanzi, shuga, kupweteka kwa erectile, kupsinjika maganizo, ndi matenda opweteka a m'mimba. Koma simukupeza malonda achiwiri-60 akuyankhula za phindu. Chimene mumapeza ndi masekondi 20 a chisangalalo, motsogozedwa ndi masekondi 40 a zotsatira zoyipa zomwe nthawi zambiri zimakhala zoipitsitsa kuposa matenda omwe akuchiritsidwa.
Malonda a mankhwala (omwe amadziwika ngati otsatsa malonda) akhala akuyambitsa mkangano ku US popeza adalembedwa mwalamulo mu 1997. Mayiko ena awiri okha ndi omwe amalola kuti - New Zealand ndi Brazil - ndipo amawonetsa mabomba omwe ali ndi mapindu omwe mumalandira mankhwala muyenera kumugwedeza dokotala wanu. Komabe, mayiko ambiri amavomereza kuti mankhwala sayenera kulengezedwa kwa ogula, koma kwa madokotala okha. Amatha kuwonanso ubwino ndi kupweteka kwa kupereka mankhwala kwa makasitomala awo. Palibe chifukwa choti zikhale pa TV, ndipo nthano yosavomerezeka yalamulo ikuwoneka bwino.
2: Kutambasula Choonadi
Kunama? Chabwino, osati ndithu. Kutsatsa sikuyenera kunama, ndipo zotsatira zake zingakhale zovuta. Zotsatsa zingapangitse zowonjezereka kwambiri mpaka kufika posachita manyazi ("nyama zathu zamkati ndi zazikulu kuposa mutu wako!") Koma ndi pamene kunyengerera kuli kosaonekera kuti iwe, wogula, umakwiyitsa.
Zolinga zamakono zakhala pansi pa izi, ndipo moyenera choncho. Malonda omwe ali ndi akazi okongola omwe amavala zodzoladzola omwe amawapatsa khungu lokongola ndi oyesa, koma amanyenga . Photoshop wakhala akugwiritsidwa ntchito mu malondawa, ndipo maonekedwe okhawo sanabweretse zotsatira zotsiriza. Akazi ogula zinthuzi sangathe kupeza zotsatira zofanana, ndipo izi ndizokulumikiza choonadi. Monse mwawona zinthu zomwezo zikuchitika ndi mapiritsi ochepa, kuyeretsa mankhwala, zakudya, komanso zovala. Yesani momwe mungathere, simungathe kupeza zotsatira zomwezo kunyumba kwanu, ndipo chifukwa chake chiri chosavuta - chida chokha sichoncho chifukwa cha zotsatira zomwe zikuwonetsedwa mu malonda.
1: kusokoneza moyo wanu
Ichi ndi kudandaula kwakukulu, nthawi. Kuchokera pakati pa zaka zapakati pa ninties kupita patsogolo, kusokonezeka kwakhala mawu ofunika pa malonda. Ndi njira ina yonena kuti, " gwirani chidwi chawo ," ndipo kwa kanthawi apo panali mfundo yaikulu muzengereza iliyonse. Koma zonsezi zatengerapo, ndipo tsopano, ndi kutchuka kwa mafoni apamwamba, kusokonezeka kwakhala ngati kulandiridwa ngati nkhumba yophika pamsana. Vutoli likufalikira, ndipo amatsutsidwa konsekonse ndi ogwiritsa ntchito mafoni, laptops, mapiritsi ndi makompyuta; ndipo chifukwa chake chiri chosavuta - icho chimawononga chidziwitso cha wogwiritsa ntchito.
Kudikira tsamba kuti lizilowe pa foni yanu, pokhapokha pozindikira kuti ikugwedezedwa ndi malonda omwe akutsata kwamuyaya, sizowopsya, ndizopweteka kwambiri kwa anthu ena (makamaka omwe ali ndi zida za deta). Koma ngakhale ndi deta yopanda malire, mukufuna kuti wogwiritsa ntchito wanu azikhala mofulumira, mofewa, komanso mophweka. Lowani, pangani zomwe mukufuna, pitirizani. Zosokoneza malonda zimapha zimenezo, ndipo zimasiya kukoma kokamwa pakamwa. Ambiri a inu mwalankhula za kusiya malo chifukwa chakuti malonda okhumudwitsa anawononga kuyanjana.
Kunja kwa luso lamakono, kusokonezeka sikung'onozing'ono, koma kungakhale kokwiyitsa mpaka kufika pamtima ngati ukugwiritsidwa ntchito molakwika. Mukufuna kupita kuchimbudzi popanda kuona malonda. Mukufuna kuyenda m'misewu popanda kudodometsedwa. Malonda a zigawenga ali ndi malo awo, ndipo ngati ali mndandanda, ndi zosangalatsa, muli bwino. Koma mgwirizanowu ndi "kuletsa kundidodometsa ine, ndikudwala nawo!"