Kuchokera ku Lowe ndi Partners, ndi Fallon London, Wall Comes To Mother
Pali mawu akale mu bizinesi, makamaka pa malonda, omwe amavomereza sabata ino kuti azimayi odziimira okhaokha - ngati simungathe kumenyera 'em, gwiritsani ntchito' em.
Amayi adalengeza kuti Michael Wall, nthano mu bizinesi ya malonda, tsopano ndi Global CEO ndi mnzawo. Izi ndizovuta kwambiri kwa bungweli, ndipo chimodzi chomwe chiyenera kupangitsa Amayi ambiri kukhala ochita masewera a malonda padziko lonse.
Kuyambira ntchito yake monga wophunzira wophunzira ku DMB & B (bungwe lomwe linagwirizanitsidwa ndi maulendo angapo, Publicis), Wall anagwira ntchito ku COI, Procter ndi Gamble, ndi Budweiser .
Mu 1992, adayanjananso ndi Lowe Howard-Spink (bungwe lina labwino lomwe limakhala gawo losasinthika) kugwira ntchito pa Tesco ndi Coca-Cola.
Patangotha zaka zitatu zokha, Wall anadzakhala Board Account Director ku Simons Palmer (tsopano TBWA ) ndipo anagwira ntchito mwakhama pa kukhazikitsidwa kwa pulogalamu yovomerezeka ya Sony Playstation.
Koma mu 1998 kuti Wall inatchuka kwambiri, ndipo idakhala mmodzi wa asanu omwe anayambitsa Fallon London. Mu nthawi yake ku Fallon, bungweli linakhala lolemekezedwa kwambiri, ndipo linakopedwa, padziko lapansi. Dzina lotchedwa Fallon louded class ndi chidaliro, ndipo ntchito ya Sony Bravia, Skoda, ndi Cadbury, pakati pa ena ambiri, adalandira mphoto ndi galimoto.
Inali nthawi yomwe Fallon ndi amayi adakhala okondana kwambiri.
Pambuyo pa hiatus kuchokera ku malonda pambuyo pa kugulitsa kwa Fallon Worldwide kwa makampani akuluakulu a Publicis, Wall anabwerera ku London monga Global CEO wa Lowe ndi Partners. Ndipo atatha zaka zisanu ndi chimodzi apambana, akupanga nyumba yake ku amayi a London, ndikuyang'anira amayi onse a intaneti.
Kuphatikizana ndi amzake omwe alipo, Matt Clark, Andy Medd, Robert Saville, ndi Mark Waites, Wall akukonzekera kuti apange luso lake lapadera ku bungwe lomwe likupitirizabe kupanga mafunde mumalonda. Mu 2014 yokha, ndalama za amayi a London zinali zodabwitsa zokwanira madola 247 miliyoni. Mndandanda wa makasitomalawo ndi Stella Artois , Ikea, Boots, Halfords, Chipotle UK, Castello, ndi Ma TV.
Amayi ali okondwa kukhala ndi Wall pa bolodi, monga umboni wa amayi omwe adakwatirana naye a Robert Saville akuti: "Takhala tikufunafuna Bwana Wall kwa zaka zambiri. Iye si munthu wosavuta kugwira. Iye sanali munthu wophweka kumenya ngakhale, monga amayi ndi Fallon anakumanapo motsutsana wina ndi mzake zaka zambiri. Amayi akufunikira maluso a Michael mu utsogoleri wa bizinesi kwa kanthawi. Koma chofunika kwambiri ndikumulandira munthu wabwino ndi chilakolako chomwecho cha mphamvu yowonjezera yowonjezeramo mu banja. Ndikuganiza kuti Michael adzatipangitsa kukhala abwino. "
Khoma likuyang'anira kutsogolera maukonde a amayi, kukulitsa kufika kwa bungwe, ndikukulitsa zopereka zake zamakono. Izi zikhoza kukhala zochepa chabe chifukwa chakuti, kunja kwa London, Amayi alibe zotsatira zomwe ankayembekezera kukhala nazo. Ngakhale kuti adakondanso Chilengedwe cha Chaka cha 2009, amayi a New York akhala chete kwa zaka zoposa zisanu. Ndipo maofesi ake ena a satelanti ndi ochepa kwambiri.
Kodi munthu wamphindiyo amamva bwanji pa zonsezi? Khoma silinakondweretse tsogolo lake ndi amayi, ndi ntchito yomwe ili patsogolo; "Amayi ndi kampani yapadera. Ndimasangalala kuchita nawo ntchitoyi. Cholinga chathu chofuna kukhala ndi cholinga ndikutitsimikizira kuti amayi akupitirizabe kutsogolera zolinga zathu ndikuwongolera kukula kwathu ndi momwe timagwirira ntchito m'misika yomwe tili kale komanso zomwe tikuziwona. Ndipo usangalale panjira. "