Chisamaliro, Chidwi, Chokhumba, Ntchito
AIDA amaimira chidwi, chidwi, chikhumbo (kapena chisankho), Action, ndipo ndi imodzi mwa mfundo zoyambirira za malonda ndi zamalonda zamakono zamakono. Ndipotu, kawirikawiri zimatchulidwa kuti ngati malonda anu kapena malonda akusowa chimodzi mwazinthu zinayi za AIDA, zidzatha. Ndipo izo zidzalephera molimba.
Tsopano, pamene chenjezo limenelo siliri loonadi (kampeni yozindikiritsa kapena kuchenjeza sikutanthauza gawo lochitapo kanthu mu lingaliro lomwelo la mawu) muyenera kudziwa za AIDA, ndi kuligwiritsa ntchito ngati kuli kotheka.
Ndi lamulo lomwe muyenera kuphunzira bwino musanachotse. Kotero, tiyeni tilowe mu imodzi mwazoyala zamakono zamakono ndi malonda ... njira ya AIDA.
Kumene AIDA Anachokera
Elias, yemwe anali mpainiya wamalonda komanso wogulitsa malonda. St. Elmo Lewis, nthano yomwe inalowetsedwera ku holo yofalitsa yotchuka mu 1951, inakhazikitsa mawuwo ndi kuyandikira. Kuyambira kale mu 1899, pamene Lewis analankhula za "kugwira maso a wowerenga, kumudziwitsa, kupanga wogula naye." Pofika m'chaka cha 1909, izi zinasintha kambirimbiri, "kuchititsa chidwi, kuchititsa chidwi, kuwongolera ndi kutsimikizira." Sili kutali ndi chitsanzo cha AIDA chimene chikugwiritsidwa ntchito padziko lonse lapansi.
Chenjerani
Amatchedwanso "Kuzindikira," iyi ndi gawo lomwe nthawi zambiri limalephereka ndi otsatsa ambiri masiku ano. Zimangoganizidwa kuti anthu adzapeza kuti mankhwalawa ndi osangalatsanso monga wochita kasitomala amachitira, koma sizingakhale choncho. N'zomvetsa chisoni kuti malonda ambiri amalowerera molunjika, ndikudandaula, kuti malondawa alephera.
Chilengezo chingakhale chopanda nzeru kapena chokhutiritsa monga mukufunira, ngati palibe amene akuchiwona, ndi chiyani?
Kuti akope chidwi cha wogula, njira yabwino kwambiri imatchedwa kusokonezeka. Imeneyi ndi njira yomwe imagwiritsira ntchito mitsuko wogulitsa. Zingatheke m'njira zambiri kuphatikizapo:
- Malo: Kuyika malonda mu zosayembekezeka kwambiri. Izi nthawi zambiri zimatchedwa guerrilla kapena mafilimu ozungulira.
- Chowopsya: Kupeza anthu kuti amvetsere kungatheke mosavuta ndi mantha. Izi zikhoza kuchitika m'njira zambiri, zomwe zimakhala zojambula kwambiri zokhudzana ndi kugonana. Inde, chilichonse chimene mungachite chiyenera kumangirizidwa ku mankhwalawo mwanjira ina.
- Kuyanjanitsa: Ndikovuta kunyalanyaza chinachake ngati chikukhudzidwa ndi inu makamaka. Izi siziri choncho ndi mauthenga enieni, monga onsewo. Koma talingalirani kuwerenga nyuzipepala kulengeza ndikuwona dzina lanu pamutu. Kodi mungawerenge?
Chidwi
Mukakhala ndi chidwi chawo, muyenera kusunga. Izi ndizovuta kwambiri kuposa zoyambazo, makamaka ngati mankhwala kapena ntchito yanu sizosangalatsa kwenikweni kuyamba ndi (kuganiza za inshuwaransi, kapena katundu wa banki).
Makampani ambiri atha kuyenda bwino kwambiri mwa kupeza chidziwitso chodutsa m'njira yosangalatsa komanso yosakumbukika. Makampani a Geico amachita bwino kwambiri, ndi malonda a Geico Gecko ndi Masango owonjezera matani a umunthu kuti awonongeke.
Ngati mukulemba makalata, musawerenge owerenga ndi masamba ambirimbiri. Pitirizani kuunika, zosavuta kuziwerenga ndikuphwanya mfundozo ndi zigawo ndi zosavuta zachilendo. Izi siziyenera kukhala ntchito zovuta, pambuyo pake, mukuyesa nthawi yamtengo wapatali.
Cholinga
Inu mwawasamalira iwo, ndipo inu mwawasunga iwo. Tsopano, ndi ntchito yanu kupanga chikhumbo. Muyenera kutembenuzira nkhani yomwe mwalankhula mu imodzi yomwe siyikungoganizira chabe, komanso yosatsutsika. Mankhwala osokoneza bongo kwenikweni amachita izi bwino, powonetsa mankhwala muzochitika zosiyanasiyana.
"Zedi, ndi poto yabwino, koma kodi mumadziwa kuti ikhoza kuphika nkhuku, ndikuchita panthawi imodzimodzi? Ndipo ikhoza kupanga mchere, kuphatikizapo kosavuta kuyeretsa ndi kutenga malo opanda pake." Mukupitirizabe kuyika mfundo, kusanganikirana ndi khalidwe ndi kukhudziza, mpaka owona kapena owerenga ali ndi chigamulo chimodzi - "chinthu ichi ndi cha ine! Ndipotu ndikudabwa kuti ndakhala ndi moyo popanda yaitali! "
Mu malo otchuka a Glengarry Glenn Ross omwe ali ndi Alec Baldwin (mwabwino kwambiri) sitepe iyi ikutchedwa Kusankha.
Zili zofunikira, koma zimatenga zowonjezera kuti zitsimikizidwe kale, ndipo chisankho chogula chinakwaniritsidwa (kapena ayi, ngati mwachita ntchito yosauka yogulitsa).
Ntchito
Ngati wogula adakali ndi inu panthawi ino, muli ndi ntchito imodzi yomwe muyenera kuchita. Ndilo, ntchito yofunika kwambiri, ndipo nthawi zambiri imatchedwa " kutseka malonda ." M'bwalo lamilandu, ichi chidzakhala chidule chomaliza kuchokera kwa katswiri. Iye wanena kale, tsopano ndi nthawi yosindikizira nkhaniyi ndikukulimbikitsani kuti muvomereze ndi kukangana kwawo.
N'chimodzimodzi ndi kugulitsa mankhwala. Ndipo kachiwiri, infomercials amachita izi bwino (ngakhale ndi zopanda pake kunena pang'ono). Pambuyo powonetsa mankhwalawa, ndikukutsimikizirani kuti mukufunikira, amatsegula malonda ndi zopatsa zodabwitsa. Awa ndi Call to Action (CTA). Adzayamba ndi mtengo wamtengo wapatali, kuwadula mobwerezabwereza kufikira gawo limodzi mwa magawo atatu a mtengo wapachiyambi, ndikupatseni zinthu ziwiri ndi imodzi komanso kutumiza kwaulere. Ndiwemphwando pazomwezi.
Inu simukusowa kuti mukhale osamvetsetsa chotero. Ngati mukufuna kuti Pulogalamuyo ipange foni kapena kuyendera webusaitiyi, chitani zimenezo. Ngati mukufuna kuti apite ku chipinda chowonetseramo kuti ayesetse kuyesa, fufuzani njira yowatulutsira mipando yawo. Ngati mukulephera pazitsulo zinayi, ngati satenga zochita, ndiye kuti mukufuna kuchokapo pamtundu wanu. Ndichifukwa chake ntchito yaikulu ndi masitepe atatu oyambirira ndi ofunika kwambiri.
Maganizo Otseka
Tsopano kuti mudziwe zomwe AIDA ali nazo, ndi momwe angayigwiritsire ntchito, mungakhale mukudabwa momwe zagwiritsidwira ntchito mogwira ntchito pakugulitsa, kulengeza, ndi kupanga. Mwamwayi, malondawa ndi odzaza ndi zitsanzo, chifukwa ndi chimodzi mwa maziko a luso.
Ponena za kukonza mapepala, mwachitsanzo, pafupifupi zojambula zonse za kanema zomwe munayamba mwawona zikugwirizana ndi AIDA. Iyenera kutero. Cholinga chokhazikitsira filimu ndikutengera chidwi chanu, kukopera chidwi chanu, kukudyetsani ndi chilakolako chowonera kanema, ndikupita kukagulira tikiti. Zitsanzo zina za zojambula pogwiritsa ntchito AIDA zingapezeke pano.
Mauthenga enieni ndi othandizira akuluakulu a AIDA, ndipo ali ndi chifukwa chabwino. Phukusi lachindunji lachindunji liyenera kukutengerani njira zonse zinayi kuti zikhale bwino. Ngati sizingakuthandizeni (mwa njira yoyenera) idzaponyedwa mu zinyalala. Koma ngakhale mutachizindikira, akuyenera kukuitanani mkati, kuti muwerenge, kukupangitsani kuti mugwiritse ntchito pazinthu zomwe mumapereka, komanso kuti muyitane, dinani, kapena mugule.
Ngakhale imelo wodzichepetsa ili ndi vuto lomwelo, ndipo AIDA ndi yankho. Nkhaniyi idzakukhudzani. Zomwe zili mu imelo zidzakulitsa chidwi chanu ndikulimbikitsa chikhumbo. Ndipo chinthu chomaliza chiyenera kukhala chophweka mosavuta.
Ngati mukufuna kuona chitsanzo chomwe chingakhale ndi inu mutatha kuwerenga nkhaniyi, muyenera kuyang'ana chithunzi chodabwitsa kuchokera ku kanema Glengarry Glen Ross. Alec Baldwin ali ndi mphindi zingapo, koma kugwiritsa ntchito kwake AIDA sikungatheke. Tsopano ... pitani mukachite chimodzimodzi.