AIDA ndi mzere wolembedwa mwachidule womwe unayamba mu 1898 ndi E St. Elmo Lewis yemwe anali mpainiya. Limalongosola njira zomwe wogula makasitomala akudutsa musanasankhe kugula mankhwala kapena ntchito. Chizindikirochi chikuyimira chidwi, chidwi, chikhumbo, ndi ntchito. Chitsanzo cha AIDA chimagwiritsidwa ntchito kwambiri popanga malonda ndi malonda pofotokoza masitepe kapena magawo omwe amapezeka kuyambira nthawi yoyamba wogula amadziwa za mankhwala kapena chizindikiro mpaka nthawi yomwe kugula kwachitika.
Chifukwa Chake Njira ya AIDA Ndi Yofunika Potsatsa
Popeza kuti ogula ambiri amadziwa malonda kudzera pa malonda kapena malonda, njira ya AIDA imathandizira kufotokozera momwe uthenga wofalitsira kapena kulengeza uthenga umalumikizira ndikugwiritsira ntchito ogula posankha zochita. Momwemo, chitsanzo cha AIDA chimapereka kuti mauthenga a malonda amayenera kukwaniritsa ntchito zingapo kuti asamutse wogula kudzera muzitsulo zosiyana siyana kuchokera ku chidziwitso cha mtundu wa anthu kudzera kuchitapo kanthu (ie, kugula ndi kumwa). Chitsanzo cha AIDA ndi chimodzi mwa zitsanzo zautali kwambiri zomwe zimagwiritsidwa ntchito potsatsa malonda ambiri chifukwa pamene dziko la malonda lasintha, chikhalidwe cha anthu sichinayambe.
Chenjerani
Gawo loyamba la kugula ndikupanga wogula kudziwa za mankhwalawa. Ntchito ya wogulitsa ndikugwira ntchito mosamala kwambiri kuti athe kuyembekezera nthawi yaitali kuti asangalatse.
Mabaibulo ena a AIDA amapita ku gawo loyamba ngati "Kuzindikira," kutanthauza kuti chiyembekezo chimazindikira zosankha. Iyi ndi siteji yomwe mungapezepo chiyembekezo chachikulu ngati mukuzizira .
Chidwi
Pofuna kupuma mwayi mpaka gawo lachiwiri, muyenera kukhala ndi chidwi cha wogula pa ntchito kapena ntchito.
Izi nthawi zambiri zimakhala zofunikira kwambiri. Amalonda ambiri amayesetsa kugwiritsa ntchito mauthenga mwachindunji mwa makalata awo omwe amayandikira kuti athe kupeza mwayi wawo. Ngati mutha kukweza chidwi chenicheni nthawi zambiri mukhoza kupeza mwayi wopita kumsonkhano, panthawi yomwe mungathe kusunthira patsogolo pa malonda.
Cholinga
Gawo lachitatu la AIDA, akuyembekezera kuti mankhwala kapena ntchito ndizofunikira ndipo zidzawathandiza mwanjira ina. Ogulitsa angabweretse chiyembekezo cha mfundoyi podutsa phindu lopindulitsa. Kawirikawiri izi zimaphatikizapo kugwiritsira ntchito zida zogwiritsidwa ntchito pazigawo zoyambirira zomwe zimakulolani kuti muwonetse bwino malonda. Kumbukirani kuti pali zosiyana zofuna. Ngati chiyembekezo chikungowonongeka mochepa chabe kuti chikhale chogulitsa (kapena chimawona kuti ndi chosowa m'malo mwa zosowa) iye angasankhe kugula nthawi yomweyo, ngati atero.
Ntchito
Gawo lachinayi ndi lotsiriza la AIDA likuchitika pamene chiyembekezo chikufuna kutenga chofunikira kuti akhale wogula. Ngati mutatenga chiyembekezocho kudzera mu magawo atatu oyambirira (ndipo munayankha moyenera pazitsutso zilizonse), gawo ili nthawi zambiri limapezeka mwachibadwa. Ngati sichoncho, mungafunikire kuchitapo kanthu pogwiritsa ntchito njira zothetsera .