Kodi Cholinga Chamagulu Chachigulitsa Kapena USP?

Kukonzekera Kwakukulu Kwambiri (USP) ndi khalidwe lapadera lomwe limapanga chinthu chimodzi, kampani kapena munthu kutuluka pampikisano. Kufotokozera USP wanu kumathandiza pakugulitsa mikhalidwe pa zifukwa ziwiri zazikulu. Choyamba, ngati simukudziwa chomwe chimapangitsa mankhwala kapena kampani yanu kukhala yabwino kusiyana ndi omwe amakopikisana nawo, mudzakhala ndi nthawi yovuta kugwira ntchito mwakhama panthawi yogulitsa. Ndipo chachiwiri, USP imapereka mwayi wanu wokwanira kuti muzichita malonda ndi inu.

Good USP ndi njira yamphamvu yosiyanitsira mankhwala anu ku mpikisano. Malingaliro ambiri samangowona kusiyana kwakukulu pakati pa zinthu zosiyana mu malonda anu ogulitsa, kotero iwo adzasankha omwe angagule malingana ndi mtengo - osati vuto lanu kwa inu! Kukhala ndi USP wamphamvu kumatulutsa katundu wanu kuchokera ku gulu lazinthu ndikusandulika kukhala chinthu chomwe chili ndi mtengo wapatali kuposa zomwe zimaperekedwa ndi mpikisano.

Kupeza USP Yabwino

USP yabwino pazochitika zanu sizimawonekera nthawi zonse. Charles Revson, yemwe anayambitsa Revlon, adanena molimba mtima kuti "Timagulitsa chiyembekezo osati maonekedwe." Mukasankha USP yanu muyenera kudziwa zomwe makasitomala anu amaima kuti azipindula kuchokera ku mankhwala anu kapena ntchito, ndipo pangani USP wanu kuzungulira.

Chinthu chinanso choyenera kuganizira ndi chakuti USP sayenera kukhala yodabwitsa, iyenera kukhala yofunikira komanso yabwino kwa makasitomala omwe mukufuna. Mwachitsanzo, ngati mumagulitsa wotchi yomwe ndiwotchi yaikulu pamsika ndipo zomwe mumakonda zimakonda maulonda ang'onoting'ono, ndiye kupanga kukula kwa USP yanu sikukuchitirani zabwino.

Pezani khalidwe lina lapadera - kodi batiri yanu yowonongeka ikusavuta kusintha kuposa mawonda ofanana? Kodi mumagwiritsa ntchito zipangizo zopambana? Kodi mumapereka chitsimikizo chabwino mu makampani? Kodi njira yanu yopanga ikulolani kuti mupereke wotchi pamtengo wapansi pa mpikisano, popanda kupereka nsembe?

Makampani ambiri amagwiritsa ntchito USP pamalo awo.

Mwachitsanzo, tengani mawu otchedwa Milky Way akuti, "Zokoma zomwe mungadye pakati pa chakudya popanda kuwononga chilakolako chanu." Ndizofotokozera momveka bwino momwe Milky Way bars imasiyanirana ndi maswiti ena: sangakulepheretseni chakudya chanu. Ganizirani ngati chilankhulo cha kampani yanu chikuyeneranso kukhala maziko a USP wabwino. Ngati izo zikutero, ndiye USP yanu imakhala ndi mwayi waukulu: ndi chinachake makasitomala ndi chiyembekezo zomwe mwinamwake zakhala zikukumva nthawi zikwi ndipo zingathe kubwereza ndi mtima, kotero zidzamamatira.

Makampani ena ali ndi nthawi yovuta kupeza USP wabwino chifukwa amadziwa kuti mankhwala awo si abwino kwambiri pamsika. Ogulitsa mwanzeru akhoza kutembenuzira izi ndikufotokozera momwe kuonongeka koyenera kumakhala kopindulitsa. Chitsanzo chachidziwitso ndi kampani yotsegulira galimoto ya Avis, yemwe adachokera kumbuyo kwa mpikisano wake wamphamvu Hertz. Ndemanga yakhazikitsidwa pulogalamu yatsopano yotsatsa yochokera pamtandanda wakuti "Ife ndife awiri. Timayesetsa mwamphamvu, "ndipo gawo lake la msika katatu konse.