Makampuwa Owonetsedwa Pamalo Owonetsera Zamalonda ndi Makampani Ouziridwa
N'zovuta kukhulupirira kuti panthawi ina panalibe dziko lopanda chithandizo. Ndipotu, zakhaladi zokhazokha pazaka zisanu ndi zisanu ndi zisanu zapitazi, ndipo malonda ogulitsa amalandira nthawi yokoma asanayambe kuchita zachiyanjano monga gawo la zosakaniza. Facebook yakhala ikuchitika kuyambira 2004, Twitter inabwera zaka ziwiri kenako mu 2006, ndi Instagram mu 2010. Koma zochepa chabe polojekiti kwenikweni analandira mphamvu zokhudzana ndi chitukuko mwa njira yomwe inasintha malonda, ndipo anakakamizika kuti ayang'ane ku chofunika cholankhulira chida monga njira yofalitsira malingaliro, ndikufikira ogula. Nazi zisanu ndi chimodzi zomwe zinathyola nkhungu.
01 Cholinga cha Chidebe cha Madzi - ALS Association
Mfundo yakuti pulojekitiyi sichitengere mbali yowonjezera imanena zambiri zokhudza kupambana kwake kokongola. Mwayiwo, inu munasankha nokha Ice Bucket Challenge nokha, kapena mudasankhidwa mu kanema kapena mnzanuyo. Lingaliroli linali kwenikweni kuzungulira zaka zingapo bungwe la ALS lisanalandire izo, koma ilo linangokhala chidziwitso cha tizilombo pambuyo pa Matt Lauer atachita zovuta pa gawo la The Today Show mu July 2014.
Kotero, Kodi Chidebe cha Chidebe cha Ice ndi chiyani ndi ALS Association zonse? Chabwino, ALS, kapena Amyotrophic Lateral Sclerosis (yomwe imadziwika kuti colloquially monga Matenda a Lou Gehrig) ndi chikhalidwe chomwe chimakhudza mphamvu ya thupi kuti isunthire ndi kugwira ntchito, ndipo potsiriza ikhoza kutsogolera ku ziwalo zonse. Pamene vuto liyamba kuonekera, palikumverera pa kufooka m'manja ndi miyendo, ndipo motero, kutsanulira chidebe cha madzi ozizira kwambiri pa wina yemwe akudziwitsa za zizindikiro.
Kupambana kwakukulu kwa msonkhanowu, umene umafalikira ngati moto wamoto pamapangidwe ambiri a chikhalidwe, ndi chifukwa cha kusankhidwa kwa wina muvidiyo. Ndipotu, anthu sanali kungoyang'ana, koma ankachita mantha kuti atenge nawo mbali pazifukwa zabwino. Odyera padziko lonse adapanga mavidiyo awo, ndipo mavidiyo oposa 2.4 miliyoni adagawidwa pa Facebook okha. Nkhani yosangalatsa yopambana yomwe imapereka zopereka zazikulu ku bungwe la ALS.
02 Kodi Idzayenga? Blendtec
Ndi mtundu wanji wa maniac amene angaike iPhone kapena iPad yatsopano mu blender? Eya, wolemba malonda wotchuka kwambiri, ndiye amene. Pakhala pali malonda ndi anthu osokoneza bongo osiyanasiyana omwe akhala akugwirizana nawo zaka zambiri, ndipo ambiri ndi osowa kwenikweni omwe akutsatira ndondomeko yakale yomweyi. Onetsani blender kupanga smoothie, supu, chisanu chokwera, ndi zina zotero. Tom Dickson, yemwe anayambitsa Blendtec, anali ndi lingaliro losiyana. Aliyense amadziwa blender angachite zimenezo, koma kodi zingagwirizanitse zinthu zomwe anthu amadziwa kuti ndizovuta?
Ndi pamene adalenga Will Will Blend? Mavidiyo a pawebusaiti, perekani mapepala a chitetezo ndi kuyika blender ku yeseso yayikulu. Chilichonse kuchokera ku mipira ya gofu ndi marble, ku cubic zirconia ndi theka la nkhuku yophika. Koma pamene Dickson anaponyera iPhone mu blender, intaneti idapenga. Kanema, mpaka lero, yalandira mawonedwe oposa 12 miliyoni. Pamene adaika iPad mu blender, anthu oposa 18 miliyoni adawoneka. Mavidiyowa adagawidwa pa mafilimu nthawi zambiri, ndipo malonda a Blendtec blender ananyamuka oposa 700 peresenti.
03 "Kukhumudwa Monga Mwamuna, Munthu" - Old Spice
Old Spice anali ndi chikhulupiliro chachikulu. Unali nthabwala. Fotokozerani kwa wina aliyense ndipo akumbukire munthu akusewera ndi nyimbo, ndipo akuwona botolo labado la agogo. Sanali mchiuno kapena ozizira. Ndipo izo sizikanati zidzachitike. Chabwino, osati ndithu. Mu February wa 2010, zochitika zozizwitsa zomwe zinkakopeka ndi zokongola zausuntha ndi zachipongwe Yesaya Mustafa adagonjetsa airwaves, ndi intaneti. Ndipo zodabwitsa kwambiri pokonzekera, zowonjezera pamwamba, zakhala zikuyang'aniridwa maulendo 54 miliyoni.
Komabe, pulojekitiyi inalowa mu gear yatsopano pamene inayambitsa "Kukhumudwa ngati Mwamuna, Munthu" zotsatizana. Otsatsa malonda (ndipo anali nawo ambiri) adamupempha kuti amufunse Yesaya funso pa Twitter. M'malo mokhala ndi azinthu zamagulu a zamagulu osiyanasiyana omwe amaimira mayankho angapo a quirky, mnyamata wa Old Spice mwiniwakeyo adayankha ku mafunso mndandanda wa mavidiyo opangidwa ndi mwambo. Mayankho oposa 180 adasankhidwa, ndipo pulogalamuyo inalandira mafunso oposa 2,000 m'maola 48 okha. Zotsatira zake - zoposa 105 miliyoni za YouTube, $ 1,2 biliyoni muzofalitsa zopezeka, kuwonjezeka kwa 2,700 peresenti, 800 peresenti ndi 300 peresenti ku Twitter, Facebook, ndi OldSpice.com motero, ndipo njira za Old Spice YouTube zimakhala # mayendedwe a nthawiyo.
Kuyika zina mwazimenezi, m'maola 24 oyambirira a msonkhanowu, mavidiyowa ankawonekera nthawi zambiri kuposa momwe Pulezidenti Obama adalankhulira 2008. Mosakayikira, wakhala ngati chimodzi mwa zizindikiro za masewero amasiku ano.
04 Makolo athu ali F ** mfumu Great - DollarShaveClub.com
Ndemanga yapamwamba pamalonda ovomerezeka ndi "uwu ndi momwe mumapezera anthu kuti asamafufuze" kudumpha malonda "pa YouTube." Izi, makamaka, ndizo zomwe zimapangitsa kulengeza kwachiwiri kwachiwiri kwapakati pa 90. Chilondacho sizinthu zonse zokhudzana ndi zochitika zapadera ndi zowonetseratu zazikulu za bajeti. Ndi Mike, yemwe anayambitsa kampaniyo, akuyankhula ndi inu ngati kuti ndinu munthu weniweni komanso osati omvera omvera kapena anthu ambiri.
Panthawi ya malonda, amalankhula momveka bwino komanso mosasangalatsa kwambiri kuti ndizofanana ndi gawo lokhazika mtima pansi kusiyana ndi chingwe cha mtundu watsopano wothandiza kubwezeretsa lumo. Apa pali kukoma kwake:
"Kwa dola pamwezi, timatumiza nsonga zabwino kwambiri pakhomo panu. Eya. Dola. Kodi masamba ali abwino? Ayi. Mabala athu ndi f ** mfumu yaikulu. "
Kapena
"Kodi mukuganiza kuti lumo lanu likusowa chogwedeza, nyani, msuzi, ndi masamba khumi? Agogo anu aamuna a bulu wabwino anali ndi tsamba limodzi ... ndi Polio. "
Zomwe mavidiyowa adalankhula, ndikusekerera nthawi zonse (yemwe amati ndi wamkulu pa tenisi pamene akusowa mpira). Aliyense anali kuyang'ana izo, ndipo zinapanga mamiliyoni ambirimbiri (mpaka lero, nambalayi yoposa 25 miliyoni), yomwe imatanthawuza monga mamiliyoni a madola muzofalitsa zomwe analandira.
Tsopano kampani yaying'onoyo ili ndi Unilever, yomwe inaigula iyo mu $ 1 Billion onse--chuma kutenga. Popeza kanemayo ikuyamba kugwirizana ndi zochitika, makasitomala paliponse akhala akupempha "Dollar Shave Club kinda chinthu". Eya, yododometsa, yowonongeka, yopanda phokoso, komanso yojambula pang'onopang'ono. Koma palibe chomwe chimapangitsa ngati mankhwala kapena ntchito sizikugwirizana ndi zovuta. DollarShaveClub.com inawona vuto limene palibe wina anathetsa. Nsalu m'malo mwachitsulo ndi okwera mtengo kwambiri, bwanji bwanji osapeze njira yoperekera iwo pa mtengo wamtengo wapatali ... ndi kugulitsa izo kwa inu? Tsopano ndizo zatsopano.
05 Nkhuku Yogonjetsa - Burger King
Chilengezo cha Chicken Chokhazikika, chomwe chinagunda airwaves mu 2004, chinali chosangalatsa koma palibe chopambana. Mu malonda amodzi, munawona mnyamata akuyang'ana pa zojambula zochepa za Polaroid (kumbukirani iwo) ndikuuza nkhuku zomwe mungabvala. Zabwino. Koma palibe poyerekeza ndi zomwe zinabwerapo.
Owonerera anauzidwa kuti apite ku SubservenChicken.com, kumene adalandiridwa ndi mawonekedwe a kakompyuta a nkhuku zazikulu zisanu ndi chimodzi. Icho chinangoima apo, kuyembekezera anthu kuti aziyimira mawu ndi kuyankha. Ndipo ndicho chimene chinapangitsa msonkhanowu kugunda kwakukulu. Anthu anali kufunsa kuti iike dzira, tambani chingwe, Moonwalk, kapena kutsegula magetsi. Ndipo ^ izo zinachita izo.
Anthu amaganiza kuti akuyankhulana ndi nkhuku, koma zenizeni, mayankho oposa 300 anali asanayambe kujambula ndi kulembedwa kuti ayankhe mawu. Ndipo ngati imodzi mwa malangizo sanali mu 300, nkhukuyo ingangotsutsa kuti ichite, kapena ngati pali chinachake choipa, gwedeza chala chake pa iwe.
Pulogalamuyi inapita pakompyuta. Nthawi yayikulu. Malowa anali ndi maola oposa bilioni, ndipo mosakayika anali choyamba chogulitsana chomwe chinayambitsa matenda. "Ichi ndi chimodzi mwa zitsanzo zoyambirira za malonda osalankhula. Mpaka apo, amalonda ndi mabungwe ankadandaula ndi 'kufotokoza nkhani'-mawu omwe ndimawadadira, "adatero Rai Inamoto, VP & Chief Creative Officer ku AKQA. Kumbukirani, izi zinali kubweranso mu 2004 ... iPhone siinagwire masitolo kufikira zaka zitatu pambuyo pake, mu June 2007. Mafoni apamwamba sanali chinthu. Kugawana sikunali kophweka. Ndipo komabe, pulojekitiyi idagwedezekera malonda a malonda ku maziko ake.
06 Pulogalamu ya Kukongola Kweni - Nkhunda
Ngakhale kuti zakhala zikukhumudwitsa posachedwapa, makamaka poyambitsa mabotolo opangidwa ndi thupi ndi "wakuda kukhala woyera" pa intaneti, Nkhunda inakhazikitsa ntchito yomwe sinali yogulitsa chabe; Zinali zokhudza kusintha anthu ndi lingaliro la kukongola kwenikweni.
Ntchitoyi inachokera ku London ndi ku Canada, ndi mauthenga ophatikizana opempha ogwiritsa ntchito ngati chitsanzocho chinali chokwera kapena choyenera, chofiira kapena chokongola, ndi makwinya kapena osangalatsa. Zinayambitsa zokambirana za kukongola, ndi zikhalidwe za anthu zomwe zimayendera limodzi ndi zokopa zamakono zokongola.
Komabe, inali filimu ya nkhunda "Evolution of Model" yomwe inachititsa kuti pulogalamuyi ifike kumalo okwera kwambiri. Firimuyi ikuwonetsa kuti masiku ano, kamera sikunama kokha ... imatiuza omwe akuchita. Timayambira pa mtsikana wonyezimira khungu, zowonongeka, osapanga. Iye ndi wokongola, koma osati fano la ungwiro lomwe ife tikuliwona mu malonda tsiku ndi tsiku. Ndiye, ntchitoyo imayamba. Tsitsi lapamwamba ndikupanga, chithunzi chamtengo wapatali chojambula, ndi maola a retouching mu Photoshop. Pamapeto pa kanema, chitsanzo chakumayambiriro sichikudziwikiratu kwa omwe tikuwona kumapeto.
Izi sizinangogwira mtima chabe, zinali zothandizira kulankhula za vutoli ndi malonda ndi zosangalatsa zambiri. Miyezo yaikayi ndi yeniyeni, ndipo anthu mu moyo wa tsiku ndi tsiku sadzakhala nawo. Mwamuna kapena mkazi wangwiro alipo kokha m'dziko lachinyengo lomwe amagwiritsidwa ntchito kugulitsa katundu.
Nkhunda inakhala mtsogoleri wa kukongola kwenikweni. Videoyi idakhala ndi maonekedwe oposa 19 miliyoni mpaka lero, ndipo mafilimu ena a Nkhunda awona kupambana komweko. Ndipo osati Nkhunda yokha inakhala wothandizira akazi onse, mawonekedwe kapena kukula kwake, iwo adawona kuwonjezeka kwakukulu kwa malonda. Kuchokera pa $ 2.5 biliyoni, kupitirira $ 4 biliyoni pamene msonkhanowu unatuluka.
Pazigawo zisanu ndi chimodzi zomwe zachitika pano, izi ndizofunikira kwambiri. Kulimbikitsa kukambirana za kukongola, ndikuonjezera malonda pa nthawi yomweyo. Ndizochititsa chidwi.