Zing'onozing'ono Zoganiza Zingakhale ndi Mphamvu Zambiri Pamunsi Panu
Kwa zaka zambiri, kulira kwachisonyezo pamalonda kapena malonda ndi "kuganiza kwakukulu." Koma monga deta yakhala yothandiza kwambiri yogulitsa malonda, ndipo luso loligwiritsa ntchito bwino limakhala bwino pakapita nthawi, lalikulu silokongola.
Zolinga zazikulu, zomwe zimadziwika ndi malonda monga zamalonda, zimatulutsa mfuti pafupi ndi malonda (ndi pamene mawu akuti "kupopera ndi kupemphera" amachokera). Lingaliro ndilokuti mumatumizira uthenga wowonjezera kwa omvera ochulukirapo mukuyembekeza kuti mudzapeza gawo lalikulu la iwo.
Kutaya ukonde wawukulu, mwachitsanzo.
Chabwino, izo ndi zabwino ngati inu muli bungwe la madola mabiliyoni mabiliyoni ndi malingaliro a malonda omwe ali ofanana ndi GDP ya dziko laling'ono. Koma bwanji ngati mutangoyamba kumene? Kapena, simungakwanitse kutaya malonda a bajeti a Super Bowl kunja uko?
Yankho lake ndi kugulitsa kwazing'ono.
Malangizo a Micro-Marketing
Monga mwayi uliwonse wa malonda, pali mphamvu ndi zofooka pa njirayi. Pamapeto pake zimadalira chitsanzo chanu cha bizinesi. Nazi njira zina zomwe mungagwiritsire ntchito phindu lanu:
- Chofunika Kwambiri. Mu kampikisano kakang'ono kamalonda komwe mukupeza granular. Mukuponyera mmalo mwa anthu kuti musankhe gawo linalake la anthu, malingana ndi mtundu, malo, kugonana, zofuna, ngakhale zakudya zomwe mumazikonda.
- Kugwiritsa ntchito mtengo. Makampani a zamalonda amalonda amabwera ndi ndalama zambiri. Sindikunena kuti iwo amawononga ndalama zambiri, koma poyerekezera ndi dziko lonse, kugwedezeka ndi zonse zomwe muli nazo pafupi, ndizochepetsetsa pang'ono.
- Kukula Kowonjezera kwa Mtundu. Makampani a malonda amalonda amalima mbewu m'madera ozungulira ndikulola oyambirira kulandira kupanga malonda. Anthu akapeza chinachake chimene amachikonda, amauza ena za izo , ndipo amafalikira.
Zowonongeka za Micro-Marketing
Kotero, inu mukudziwa ubwino. Koma kodi zingatheke bwanji? Nazi zitatu zapamwamba:
- Ndalama Zapamwamba Pa Kupeza . Pamene mukugawira ndalama zochepa zotsatsa malonda anu pulojekitiyi, mukukakamiza anthu ocheperapo kusiyana ndi polojekiti yamalonda. Izi, zowonjezera, zingayambitse mtengo wapatali wopeza kasitomala watsopano kuti apite.
- N'zotheka Kusowa Cholinga . Monga tanenera kale, kuwombera kwa mfuti kumatanthauza kuti mudzakantha anthu ambiri kusiyana ndi chipolopolo cha sniper. Mapulogalamu azing'ono-malonda ndi okhudzidwa kwambiri ... ndipo izo zikutanthauza kuti zingakhale zovuta kukweza a bullseye.
- Zotha nthawi. Makampu amalonda amalonda amatenga nthawi kuti akule, ndipo nthawi yochulukirapo kudzala mizu ndi kufalikira kupyola chilakolako choyambirira. Khalani okonzeka kuthera nthawi yambiri ndikukulitsa ndi kukhalabe okhulupirika kwa anthu. Koma mitengo ikuluikulu yochokera kuzing'ono za acorns imakula.
Momwe Uber Anagwiritsire Ntchito Makampani Ochepa - Kuchita Zowonjezera Kukula
Mwachidziwikire, simunangomva za Uber koma mwagwiritsa ntchito nthawi zambiri. Mungaganize kuti Uber ndi kampani yatsopano yomwe inakula mofulumira kwambiri, koma izi siziri zolondola. Yakhazikitsidwa mu 2009 ndi Travis Kalanick, iyo siinayambe ngati "taxi ya onse" chitsanzo cha bizinesi. Ziri zosiyana. Koma pogwiritsa ntchito makampu amodzi ogulitsa malonda pamsika umodzi - San Francisco-idakula mwamsanga ndi mawu.
"Poyambirira, inali kampani yamoyo. Mukukankhira batani ndipo galimoto yakuda ikubwera, " anatero Kalanick " Zinali kusuntha mpira kuti atenge galimoto yakuda kuti ifike maminiti 8. "
Kwa kanthawi, uko kunali Uber. Ntchito yothandizira imodzinso yamagalimoto yamtundu wakuda yomwe inagonjetsa vuto lenileni ku San Francisco. Zili choncho, osauka cab cab infrastructure, odetsedwa cabs, odalirika cabs, osalandira makadi a ngongole, ndi madalaivala kukana kupita kumadera ena a tawuni.
Tsopano, kuti mupite patsogolo, mungathe kuyenda mumzinda wa San Francisco ngati wotchuka. Chisangalalo chogwiritsa ntchito, pulogalamu yomwe inamutsata dalaivala, komanso chitetezo chodziŵa dalaivala ndi chiwerengero chake chikufalikira kudera la bay monga moto wamoto.
Iwo umayenda kuchokera mumzinda kupita ku mzinda, ndi boma ku dziko, mofanana ndi kachilombo. Ndipo pamene ikufalikira, pulogalamu yaying'ono yotsatsa malonda inayang'ana pa mzinda wina, yopereka maulendo aulere kapena kukwera ngongole, ndikukulitsa buzz.
Ndiye, zina zowonjezera zinawonjezeredwa, monga UberX ndi Uber SUV. Tsopano palinso Uber Eats, yomwe idakonzedwanso ndi makonzedwe a zamalonda zamakono m'malo ovuta.
Uber si kampani yambirimbiri biliyoni-osati yoipa kwa zaka zosachepera khumi pamsika-ndipo kupambana kwake kwakukulu kungayambidwe ndi njira yowunikira kwambiri yogulitsa zamakono. Ganizirani zazing'ono, pangani otsogolera oyambirira, ndipo muwalole iwo afalikire mawu kwa inu.