Lengezani mu Recession NOW Kukula Bzinesi Yanu
M'kupita kwachuma, madola oyambirira omwe kawirikawiri kampani ikudula imabwera kuchokera ku bajeti ya malonda. Ndi kulakwitsa kwakukulu. Kufalitsa mu chiwerengero cha zachuma ndikusuntha zamalonda kuti mukulitse bizinesi yanu, zonse tsopano, komanso zamtsogolo. Siziopsezo zomwe mungaganize.
Kufufuza kwa McGraw Hill kunapangitsa kufufuza kwa US kuchoka ku 1980-1985. Pa makampani 600 a bizinesi-a-bizinesi omwe adafufuzidwa, omwe adapitiriza kulengeza mu 1981-1982 kulemera kwa chiwongoladzanja anapeza chiwerengero cha 256 peresenti cha 1985 kupambana pa mpikisano wawo omwe anathetsa kapena kuchepetsa ndalama.
American Business Press inafotokoza makampani 143 panthawi yachuma kutayika mmbuyo mu 1974 ndi 1975. Makampani omwe adalengezedwa m'zaka zimenezo adawona kukula kwakukulu kwa malonda ndi ndalama zomwe zapeza panthawi yachuma komanso zaka ziwiri zotsatira.
Ziwerengero sizowoneka bwino. Amatsimikizira kuti pali mphoto kwa makampani omwe ali okwiya ndi malonda awo pochita malonda. Nazi zifukwa zambiri zomwe mukufunikira kulengeza malonda anu mu chuma choipa:
Mpikisano Wanu Sudzadziwitsa
Makampani ambiri ang'onoang'ono ali ndi bajeti yocheperako malonda. Pakati pa zachuma, ndi zophweka kupanga ena mwa madola awo pochita nawo malonda. Koma zonse zomwe zimachita kwenikweni zimatsegulidwa pamsika kwa akatswiri ambiri a kampaniyi. Kupezeka kwa bizinesi kwagwiritsira ntchito ndalama zowonjezera pa kumanga tsopano ndi malo otseguka kwa ochita mpikisano omwe akufuna kulengeza.
Tiyerekeze kuti muli ndi sitolo ya magalimoto.
Ogulitsa akufunabe kampani yanu, ziribe kanthu kaya chuma chikutani. Magalimoto amatha. Akufunikiranso zowonjezera zowonjezera mphepo ndipo anthu amatha kugula mitengoyo. Mwa kulengeza pamene masitolo ena onse ali ndi mapepala ang'onoting'ono, mukhoza kusokoneza bizinesi yatsopano.
Mungathe Kukulitsa Uthenga Wanu ndi Kuchita Zowonjezera Zambiri
Taganizirani izi motere: Panthawi yachuma, anthu akusewera mofulumira komanso omasuka ndi ndalama zawo, kotero iwo sali ozindikira.
Ngakhale mutakhulupilira kuti ndi chinthu chabwino, chikhoza kuvulaza malonda ang'onoang'ono. Ndalama si kanthu, kotero zazikulu zimatha kukonza malo owonetsera malonda ndikuziwombera pa omvera onse omwe angaganizire. Koma panthawi yachuma, ogula amakakamiza anthu omwe amawononga ndalama zawo, ndipo amakhala osamala kwambiri pa momwe amagwiritsira ntchito ndalama zawo.
Ndi pamene mungagwiritse ntchito mwayi. Mankhwala aakulu amachepetsa ndalama zawo, osakupatseni mwayi wokambirana ndi anthu omwe simungathe kuwauza, koma kuti awonetsenso mauthenga owononga ndalama. Mukudziwa kuti choyamba ndizofunika kwambiri pamalingaliro awo ndi ndalama, ndi kuzipulumutsa. Tsopano, iwo akhoza kupeza chinthu chamtengo wapatali, chifukwa iwo salipira chifukwa cha malonda ndi malonda (Kuwombera mafoni a m'manja ndi chitsanzo chabwino cha izi ... mankhwala osakanikirana, malonda aakulu ndi zopangidwira zopangira ndalama). Uwu ndi mwayi wanu kulankhula momasuka za ndalama, ndi momwe mungathandizire. Muthawikira mutatha, mutha kupeza malonda atsopano omwe sangathe kubwerera ku mpikisano.
Mungathe Kukhazikitsa Bwino Kwambiri Bzinthu Lanu
Kuima kunja kwa msika kuli kovuta pamene iwe ndi mpikisano wanu mukulimbana nawo mu dziko lamalonda.
Pamene mpikisano wanu umachepetsa kugwiritsa ntchito ndalama, malonda anu akhoza kudutsa mumagetsi.
Ogulitsa sangagwiritse ntchito ndalama zambiri koma adakalibe. Ngati simunali kampani yomwe amaganizira zakamagwiritsa ntchito, malonda anu amachepa. Ngakhale kuti mpikisano wanu ukuchepetsanso, muli ndi mwayi wokhala ogulitsa makampani panopa pamene mukupeza bizinesi yawo yamtsogolo mukapitiriza kulengeza nthawi zabwino ndi zoipa.
Mungathe Kukhazikitsa Othandizira Amalonda
Iyi ndi nthawi yabwino kuti mukhazikitse ubale ndi munthu amene mukuchita bizinesi ndi pa TV, ma wailesi, magazini, pa intaneti, ndi zina zotero. Wotsogolera Akaunti angakhale malo anu ocheza nawo kuti mutengere malonda anu, kambiranani ntchito zabwino pa mitengo ndipo mutenge zowonjezera zomwe munaponyera mu malonda anu.
Mungagwiritsenso ntchito ubale watsopano kuti mupitirize kukula bizinesi yanu.
Lankhulani ndi AE yokhudzana ndi chithandizo, ntchito zamalonda ndi kuyanjana.
Mudzapeza Zochita Zabwino pa Kutsatsa
Apa ndi pamene mungagwiritse ntchito malonda anu atsopano. Kusungirako malonda akuyenera kugulitsidwa. Masewera a pa TV, mawailesi, mawebusaiti, ogulitsa kunja, ndi magazini adakali ndi bajeti.
Ino ndi nthawi yabwino kuti mupeze malonda pa malo anu osangalatsa. Mukhoza kupeza zambiri kudzera mu malo osungirako malonda komanso ngakhale mafilimu omwe amawamasulira. Ngati mukuyesera kutenga airtime pa TV, mwachitsanzo, siteshoni ikhozanso kupereka malonda pa intaneti pa webusaiti yake monga gawo la malonda. Kapena kuti mukhale olondola kwambiri masiku ano, kugula malo ochulukirapo pa intaneti kungapangitse kuwona kwina kwinakwake, kachiwiri kuponyedwa ngati choperekedwa chapadera.
Mutha Kulankhula Mwachindunji kwa Otsata Okhazikika
Musaope kuthetsa chuma choipa pa malonda anu. Amakhasimende akuyang'ana machitidwe abwino. Ena otsatsa malonda ndi chitsanzo chabwino kwambiri cha izi.
Travelocity inalimbikitsa malonda osavuta kulengeza Siliva yake Yogulitsa Ziliva. Mu masekondi atatu oyambirira, mukuwona mawu akuti, "Tikudziwa nthawi ndizovuta."
Wal-Mart amapitirizabe kulengeza malonda pa zovuta zachuma. Zogulitsa sizimanena kuti, "Hey, tuluka. Tili ndi zipangizo zamagetsi, zovala, masewera, masewera komanso zambiri." M'malo mwake, malondawa akuyang'ana pazinthu zenizeni ndi momwe mungapulumutsidwire chaka chimodzi mwa kugula zinthu izi molunjika kuchokera ku Wal-Mart.
Mu chuma chochuluka, pali mwayi wambiri wosonyeza ntchito yanu kwa makasitomala atsopano omwe sangathe nthawi zonse mu chuma chabwino. Mmodzi wa iwo akhoza kufufuzidwa kuti akuthandizeni kulimbikitsa malo anu mu bizinesi ndikusiya ochita mpikisano wanu.