Ena Amalengeza Malonda Amakhala Woopsa Kwambiri Kuposa Zabwino. Kodi?
Maphunziro ena angatipangitse kukhulupirira kuti nthawi zonse timakhala ndi mauthenga a malonda. Ndi kulikonse. Pa mafoni athu, matepi athu, ndi mapiritsi, muzipinda zodyeramo, pa mabasi, sitima ... mumatchula izo, mwinamwake pali malonda pa izo.
Ndipotu, ena ayesa kuti tawona mauthenga 20,000 amalonda ndi malonda tsiku ndi tsiku. Izo, momveka, ziri zamkhutu. Poganizira kuti tigona maola osachepera asanu ndi limodzi, omwe amasiya maola 18, kapena masekondi 64,800 kuti adziwe mauthenga 20,000.
Kwenikweni, amodzi amalengeza masekondi atatu onse. Simukuwona malonda pamphindi iliyonse, osadutsa masekondi atatu.
Inde, tikuwona mauthenga ambiri amtundu tsiku - mosadziwa. Koma zomwe ife tikuzindikira kwenikweni, ndi kumvetsera kwa, ndizochepa ndi zochepa. Tikhoza kuwona mauthenga mazana angapo pafupipafupi ndipo samamvetsera kuposa 1% mwa iwo.
Komabe, izo zimasiya malonda angapo patsiku omwe amalowa mitu yathu. Ndipo funso ndi ... kodi iwo ali ndi zotsatira zovulaza kwa ife?
Chigamulo Chotsutsa Malonda
Iwo amene amati YES, kulengeza ndi kovulaza, ali ndi nkhaŵa zambiri zolondola. Nawa ena mwa olakwira kwambiri.
- Zithunzi Zopanda Thupi Zosayembekezeka
Zomwe timadzikonda zimakhudzadi. Ambiri amatsatsa maulendo omwe amawotcha ndi abambo ndi tsitsi. Iwo omwe ali "ozolowereka" akuyimira ife, ogulitsa ambiri, tikuyenda pafupi ndi humdrum yathu. Akazi, amaipeza kwambiri kuposa anyamata. Miyezo ya kukongola yomwe imayikidwa pamalonda sichinthu chonyenga, ndipo ngakhale amalonda akuyesera ndikumvetsetsa, amakhalabe ndi malonda omwe amawakonda kwambiri amayi. Nkhunda yachita ntchito yabwino yakuyesera kuvomereza akazi enieni ndi "msonkhano wofuna kukongola kwenikweni," komabe ngakhale malondawo nthawi zina amakhumudwa.
- Kupanga Chosowa Chosafunikira
Zotsatsa zambiri kunja komweko mankhwala omwe anthu ochepa okha amawafuna, ndipo mmalo mwake amalenga chilakolako chawo. Taganizani za izo. Chida chilichonse kapena ntchito zomwe anthu amafunikira kuti azikhala nazo ndikukhala bwino sizimasowa mtundu uliwonse wa malonda; ogula akuwafuna iwo. Ndicho chifukwa chake simukusowa, ngati mumawona, malonda a mafuta kapena zothandiza. Koma zikafika pa "zinthu" zomwe timadzaza nazo miyoyo yathu, malonda angathe kukhazikitsa mwachidwi kulakalaka mankhwalawa. "Mukufunikira galimoto yatsopanoyi." "Moyo wanu ukanakhala wabwino kwambiri ndi mphete iyi ya diamondi." "Kodi mungathe bwanji kukhala opanda iPhone?" Kuchokera ku magalimoto atsopano mpaka oimba nyimbo ndi zakudya zamakono ndi zakudya zopanda zakudya, malonda angapangitse anthu kukhala ndi chidwi ndi zinthu zomwe sanadziwe ngakhale kuti akufuna masekondi pang'ono.
- Oyembekezera Achinyamata Achinyamata Kugwiritsa Ntchito Zogonana ndi Chiwawa
Malonda amavomereza kugwiritsa ntchito kugonana ndi chiwawa kuti zopangidwe ziziwoneka zozizira kwa omvera achinyamata. Ndipo kulengeza, makamaka malonda a ndale, kungapangitse mtundu wa anthu kupyolera mwachinyengo ndi chinyengo. Ingoyang'anirani malonda omwe amawonekera kuzungulira chisankho cha chisankho cha 2016. 95% a iwo adzakhala opanda, akugwedeza choonadi mpaka kumapeto. - Kuphwanya Moyo Wathu Ndi Mauthenga Osatha
Malonda ali ponseponse ndipo akusowa. Ndi kulikonse. Mapulogalamu akunja amatulutsa maso athu ndi mauthenga owala kwambiri. Mauthenga apamwamba akuwononga mtundu uliwonse wa webusaiti yopezeka pa webusaitiyi, nthawi zambiri amachepetsa malowa kuti akudyetseni malonda omwe simukufuna kuwawona, ndipo zimawavuta kuwatseketsa. Malonda ali pa wailesi, TV, ndipo ngakhale muzinthu zomwe timagula (Moto wotsika mtengo umabwera ndi malonda omangidwira ku chipangizo). N'zosadabwitsa kuti anthu akulipilira malipiro akuluakulu pamwezi uliwonse kuti athe kupezeka malonda pa YouTube, Hulu, ndi wailesi.
The Argument For Advertising
Monga momwe ntchito zambiri, malonda ndi lupanga lakuthwa konsekonse. Inde, zingakhale zovulaza. Koma zingakhalenso zopindulitsa kwambiri kwa anthu.
- Kufalitsa Kuzindikira za Thanzi Labwino Padziko Lonse
Kutsatsa ndi njira yodabwitsa komanso yowonjezereka yofalitsa mawu okhudza zinthu zofunika komanso zofunikira, monga kuzindikira kwa AIDS, matenda a shuga, kusuta fodya ndi kuledzera, ndi mavuto ena okhudzana ndi thanzi. Ngati sizinali zogulitsa misika yambirimbiri zofalitsa zamalonda zomwe zimatiuza za umoyo wabwino ndi chitetezo, dziko lapansi likanakhala malo oopsa kwambiri.
- Zothandizira Zosakaniza
Talingalirani kwachiwiri za zinthu zonse zodabwitsa zomwe muli nazo pamoyo wanu zomwe simukulipira. Zotsatsa zonse za pa TV zomwe zimasokoneza makina anu omwe mumawakonda komanso zowonjezera ziwonetsero zingakhale zokhumudwitsa, koma dziwani kuti ... popanda iwo, sipadzakhalanso masewero olimbitsa. Ambiri mwa intaneti ndi aulere chifukwa cha malonda pa intaneti (ngakhale kusasintha kwa Net Neutrality kungakhudzidwe kwambiri pa izo). Ngati mutachotsa malonda, mungadzipeze mwadzidzidzi popanda zosangalatsa zambiri zomwe mumazitenga.
- Kuthandiza Amalonda Kukula ndi Kuyika Anthu Ambiri
Kodi makampani ang'onoang'ono angayambe bwanji kuyembekezera kupambana popanda kulengeza? Afunika kupeza njira yofalitsira mawu za zinthu zomwe amapereka ndi mautumiki omwe amapereka, ambiri mwa iwo ndi ofunikira moyo wathu. Ndipo mabizinesi akuluakulu angayambe bwanji mau okhudza zatsopano zatsopano, kapena kusintha kwa zomwe zilipo? Popanda kulengeza, kodi mungadziwe momwe mungasankhire pakati pa mafoni omwe mumagwiritsa ntchito, magalimoto omwe mumayendetsa, ndi ma TV omwe mumayang'ana? Kodi mungadziwe ngakhale zosankha zomwe munali nazo, kapena zomwe zinalipo?
- Kusunga Mitengo Kupikisana
Kutsatsa kumabweretsanso mitengo pansi kwa ogula. Pamene bizinesi monga T-Mobile dziko likulengeza ndondomeko ngati 2 mizere 4G yopanda malire kwa $ 100, ena onse amakhala pansi ndikuzindikira. Ndipo amachita chiyani? Amatsitsa mitengo yawo.
Mufupikitsa, tiyenera kuzindikira kuti malonda ali ndi zinthu zabwino komanso zoipa, koma popanda izo, anthu angakhale ovuta kwambiri kuvala. Zowonjezera, malonda sikuti ndiwo okhawo amene amalemekeza amuna ndi akazi okongola, ndipo kugonana ndi chiwawa zikufala m'madera ambiri a anthu, kuphatikizapo mafilimu, ma TV, masewero a kanema komanso mavidiyo a YouTube.
Kotero, kubwerera ku funso loyambirira. Kodi malonda ndi oipa kwa anthu? Yankho losavuta kulibe. Koma chovuta kwambiri chimawoneka kukhala - mapindu amaposa zolakwika. Pakadali pano.