40 Zotsatsa Zamalonda Pa Zoona, Zamkatimu, ndi Chilengedwe

Mawu a Nzeru Kuchokera Kwa otsatsa Amalingaliro Opambana.

Kuyang'anitsitsa nthawi zambiri kumafuna kuyang'ana kumbuyo. Pankhani yotsatsa malonda, anthu ambiri akuluakulu adatipatsa nzeru zenizeni pankhaniyi. Zonse zomwe tiyenera kuchita ndikuzimvetsera, ndipo tikhoza kuima pamapewa a zimphona ndikutsatira sitepe yotsatira.

Tsopano, zingakhale zokopa kuganiza kuti monga momwe malemba awa alili zaka zambiri, iwo sakugwiranso ntchito. Ndipotu, kodi Bill Bernbach kapena David Oglivy anganene chiyani ponena za zamalonda kapena malonda pa intaneti?

Eya, ngakhale kuti machenjerero ndi zofalitsa zamasintha kwambiri, njira ndi njira zimakhala zofanana. Ntchito yabwino ndi ntchito yabwino, nthawi.

Kotero, chifukwa cha kudzoza kwanu, pano pali ndemanga 40 zazikulu pa nkhani zitatu zotsatsa - kuwona mtima, zokhutira, ndi kulenga.

Zotsatsa Zamalonda pa Kuona Mtima

1. "Pali malonda ambiri omwe ali abwino kwambiri kusiyana ndi mankhwalawa. Zikatero, zonse zomwe malonda angapange zimakulepheretsani kuchita malonda." - Jerry Della Femina
2. "Chinthu champhamvu kwambiri pa malonda ndi choonadi." - Bill Bernbach
3. "Mfundo ndizosafunika. Chofunika ndi chomwe wogula amakhulupirira." Seth Godin
4. "Ndimodzi amene amakhulupirira kuti imodzi mwa zoopsa kwambiri pa malonda sizinso za anthu osocheretsa, koma za kuwapweteka kuti afe." Leo Burnett
5. "Kunena zabodza sikugwira ntchito pamalonda." Tim Bell
6. "Ndizo zomwe ndimakonda, zowona, zoona, zoona." Samuel Goldwyn

1. "Ntchito yathu ndi kuukitsa akufa." - Bill Bernbach
2. "Chinthu chachikulu kwambiri chomwe chiyenera kupindulitsidwa mu malonda, mwa lingaliro langa, ndilo kukhulupirira, ndipo palibe chomwe chiri chodalirika kuposa chida chomwecho." Leo Burnett
3. "Chinthu choipa kwambiri pa chizindikiro ndi kukhala ndi mtundu wonyenga wa omwe amawonekera kunja uko." - Lee Clow

1. "Ndithudi, zikuwoneka zoona kuti pali zonyansa zambiri padziko lapansi ... Ndikutanthauza, ngati mukukhala m'dziko lodzala ndi ndale ndi malonda, pali zonyenga zambiri." Kenneth Koch
2. "Musamalembe zofalitsa zomwe simukufuna kuti banja lanu liziwerenga." Musamadziwuze kwa inu nokha, musati muwauze iwo kuti ndichite ngati mukuchita. mankhwala, mudzapezeka ... "- David Ogilvy
3. "Zofalitsazo ndi mbali yeniyeni ya nyuzipepala." - Thomas Jefferson

Zotsatsa Zamatsenga pa Zamkatimu

1. "Chomwe chimatsimikiza kuti ogula kuti agule kapena osagula ndi zomwe mukugulitsa, osati mawonekedwe ake." - David Ogilvy
2. "Chidziwitso chabwino ndi chomwe chimagulitsa mankhwala popanda kudziyang'ana okha." - David Ogilvy
3. "Pangani izo mosavuta." Pangani izo kukhala zosaiŵalika. "Ikani izo kuyitana kuti ziziwoneka. Leo Burnett
4. "Tikufuna ogula kuti, 'Ndilo gehena ya mankhwala' mmalo mwake, 'Ndilo gehena la malonda.'" - Leo Burnett
5. "Mukamaphunzitsa kwambiri malonda anu, zowonjezereka zidzakhala." - David Ogilvy
6. "Zimene mumanena pamalonda ndi zofunika kwambiri kuposa momwe mumalankhulira." - David Ogilvy
7. "Tiyeni tinene kuti muli ndi $ 1,000,000 omangirizidwa mu kampani yanu yaying'ono ndipo mwadzidzidzi malonda anu sakugwira ntchito ndipo malonda akupita pansi ndipo zonse zimadalira pa tsogolo lanu, zimadalira, tsogolo la banja lanu limadalira, mabanja ena amadalira Izi, kodi mukufuna chiyani kuchokera kwa ine? Kulembera bwino? Kapena mukufuna kuona malonda ogulitsidwa omwe amalembedwa ndi anthu akusiya kupita pansi ndikuyamba kusuntha? " Rosser Reeves

1. "Musati mundiuze ine momwe inu mumazipangira izo; ndiuzeni mmene zimakhalira bwino ndikamagwiritsa ntchito. "- Anatero Leo Burnett
2. "Chilengezo chatsirizidwa pokhapokha mutapezanso chinthu chimodzi chochotsa." - Robert Fleege
3. "Kawirikawiri, anthu asanu amawerengera mutuwu ngati kuwerenga thupi." - David Ogilvy
4. "Ngati mukulemba za baloney, musayese ndikupanga Cornish hen, chifukwa ndiyo mtundu woipa kwambiri wa baloney. Leo Burnett
5. "Ngati mukuyesera kukopa anthu kuti achite chinachake, kapena kugula chinachake, ndikuwoneka kuti muyenera kugwiritsa ntchito chinenero chawo, chinenero chomwe akuganiza." - David Ogilvy
6. "Sindikudziwa momwe ndingalankhulire ndi munthu aliyense, koma kwa wina aliyense." - Howard Gossage
7. "Iwe uyenera kukhala wolimba ndi kupanga chinachake chomwe sichimawoneka ngati wina aliyense." - Lee Clow
8. "Pamafunika kukhala ndi lingaliro lalikulu kuti akope chidwi cha ogula ndi kuwatenga kugula mankhwala anu. Kupatula ngati malonda anu ali ndi lingaliro lalikulu, lidzadutsa ngati ngalawa usiku. lingaliro lalikulu. " - David Ogilvy

1. "Taganizani ngati munthu wanzeru koma muyankhule m'chinenero cha anthu" - William Butler Yeats

Zotsatsa Zamalonda pa Chilengedwe

1. "Kutsatsa ndikumatha kuzindikira, kutanthauzira ... kuyika mtima wamtima wa bizinesi kukhala mtundu, pepala ndi inki." Leo Burnett
2. "Kukonzekera kuli ngati kusamba nkhumba." Ndizovuta, palibe malamulo, palibe chiyambi choyamba, chapakati kapena mapeto. Ndikumva ululu pabulu, ndipo mukatha, simukudziwa ngati nkhumbayo ilidi zoyera kapena ngakhale chifukwa chake mumasamba nkhumba pamalo oyamba. " - Luke Sullivan
3. "Palibe chimene chimachokera ku kanthu. Muyenera kupitirizabe kudyetsa nyama yomwe imalimbikitsa komanso imalimbikitsa." George Lois
4. "Chilengedwe ndi zatsopano zokhudzana ndi kupeza njira zosayembekezereka zothetsera mavuto, kapena kupeza njira zenizeni zothetsera mavuto osayembekezereka." - Rei Inamoto
5. "Ngati sichigulitsa, sichilenga." - David Ogilvy
6. "Pali akatswiri ambiri opanga malonda, ndipo mwatsoka amalankhula masewera olimbitsa thupi ... amadziwa malamulo onse ... koma ali ndi kachidutswa kamodzi kokha. Amaiwala kuti malonda ndi kukopa, ndipo kukopa sikuti ndi sayansi, koma Zojambula ndizo luso lokopa. " - William Bernbach
7. "Sindikudziwa malamulo a galamala ... Ngati mukuyesa kukopa anthu kuti achite chinachake, kapena kugula chinachake, ndikuwoneka kuti muyenera kugwiritsa ntchito chinenero chawo, chinenero chawo chomwe akugwiritsa ntchito tsiku lililonse, chinenero zomwe akuganiza. Timayesa kulemba m'zinenero za anthu. " - David Ogilvy
8. "Lingaliro lingathe kutembenukira ku fumbi kapena matsenga, malingana ndi talente yomwe imagwedeza." - Bill Bernbach
9. "Kulumbirira kupanga zolakwa ndi kophweka kwambiri. Zomwe muyenera kuchita ndikulumbira kuti mukhale ndi malingaliro." Leo Burnett
10. "M'dziko lamakono lazamalonda, ndi zopanda phindu kuti ndikhale wojambula, woganiza zapachiyambi pokhapokha mutagulitsanso zomwe mumalenga." - David Ogilvy
11. "Ndaphunzira kuti chitsiru chilichonse chingathe kulemba zoipa, koma zimakhala ndi nzeru zenizeni kuti manja ake asakhale abwino." Leo Burnett
12. "Mfundo zazikuluzikulu zimachokera ku chidziwitso, izi ndizojambula, sayansi, ndi malonda. Koma chidziwitso chanu chiyenera kukhala chodziwitsidwa bwino, kapena lingaliro lanu lidzakhala lopanda ntchito. . " - David Ogilvy