Kuyenda pa Minefield ya Marijuana Advertising

Kodi Mukulengeza Mtengo Wotsutsana ndi Chilamulo cha Federal?

Marijuana. Kannabis. Udzu. Dope. Limbikitsani zomwe mukufuna, koma palibe kutsutsa kuti mankhwalawa akukhala ndi mphamvu zovomerezeka ku United States.

Ngakhale kuti chamba chimagwiritsira ntchito malamulo a Federal, 30 ndi District of Columbia zakhala zikuvomerezedwa ndi malamulo ena. Kwazinthu zambiri, izi zikutanthauza kugwiritsa ntchito chamba chamankhwala (ngakhale zolephera ndi zofunikira za mankhwalawa zimasiyana kuchokera ku boma kupita kudziko).

Maiko asanu ndi atatu adalitsa mbuna kwathunthu, kutanthauza kuti malonda ndi mankhwala osangalatsa samaloledwa, koma akukula. Posakhalitsa, California idatuluka mu 2018 pogwiritsa ntchito chamba, ndipo pofika mwezi wa 2018, Massachusetts idzagwirizana nawo ku Alaska, Colorado, Maine, Nevada, Oregon, ndi Washington.

Ngakhale pakali pano mkangano wokwiya kwambiri wokhudzana ndi lamuloli, ndipo ngati ayi kapena mabungwe ena angabwerere ku chamba cokha, kapena kukanidwa kwathunthu, palibe kukayikira kuti ngakhale zili zovomerezeka mu boma, makampani ali okonzeka kupanga mamilioni madola kuchokera. Koma izo zikupempha funso ... kodi mumalengeza bwanji chinachake chotsutsana ndi lamulo la Federal?

Kodi Zosankha Zotani Zomangamanga Ndi Zotani?

Monga momwe mungaganizire, zosankha zomwe anthu amalonda amakopera pakali pano ndizochepa kunena. Mwa njira yosavuta yofalitsira, ndi yotsika mtengo, ndi kudzera mwa Google.

Koma Google imaletsa mofulumira malonda a "mankhwala osangalatsa," ndi mndandanda woletsedwa umene umaphatikizapo:

Cocaine, crystal meth, heroin, chamba, cocaine omaloŵa m'malo, mephedrone, ndi "malamulo apamwamba." N'zochititsa chidwi kuti bowa la psilocybin silikupezeka pa mndandandanda, komanso mankhwala osokoneza bongo amodzi onse ... mowa.

Fodya imaletsedwanso, ndipo izi zimaphatikizapo mapepala opukuta, mapaipi, ndudu, fodya, komanso zina zonse zogwirizana.

Makamaka malonda amakhalanso chiyembekezo chodabwitsa. Ngakhale mapepala, mapepala anayi, ndi maulendo ena akunja amatsatsa malonda ndi makampani apamtima m'mbuyomu, ndizochitika zosavuta. Ngakhale mutakhala mu dera kumene pafupifupi mitundu yonse ya khansa ili lovomerezeka, monga Colorado mwachitsanzo, simudzawona malonda ochuluka a kunja kwa katunduyo.

Chifukwa chachikulu cha izi ndi zophweka-makampani ochepa omwe akufuna "kubisa chimbalangondo" chomwe ndi Boma la Federal. Ndi chinthu chimodzi "kuchita nokha" payekha, ndikusunga mankhwala anu osuta. Ndizogulanso kugula zikuluzikulu zamankhwala akunja, kudzikuza ndi kulengeza zamtundu wapamwamba komanso zovuta zatsopano zamakono komanso zapamwamba. Choncho, makamaka makampani osuta amatha kusunga zinthu zonse.

Izi sizikutanthauza kuti akuchoka pa mtundu uliwonse wa malonda kapena malonda. Ngakhale zina mwazinthu zowonjezereka, zosankha zamasewera zamtunduwu sizingaganizidwe, pali njira zina zotseguka kwa makampani ogulitsa chamba chalamulo. Mwinamwake zabwino ndizo zamasewero.

Facebook, Twitter, Pinterest, Instagram ndi Imgur ndizo zonse zomwe zingakhale zothandiza pazinthu zamtundu wamsongole, kapena omwe amapanga zinthu zomwe amapereka.

Mwachitsanzo, Dixie Brands ndi kampani yomwe idakhazikitsidwa mu 2009 ndipo ili ndi mwayi wodziwika bwino pazitukuko, kuphatikizapo tsamba la Facebook, chidwi cha Twitter chomwe chili ndi otsatira 27,000, ndi Instagram page.

Mosiyana ndi malonda ovomerezeka, masambawa ndi ofunika kwambiri, ndipo alola kuti chizindikirocho chifike kwa wogulitsa. Iyi si njira yogulitsira malonda, koma njira yaying'ono yogulitsa malonda, ndipo moyenerera. Ngakhale kuti anthu ambiri amavomereza kumalo ambiri, pali anthu ambiri omwe safuna kuona malonda a nthendayi.

Mwa kusankha, kugwiritsira ntchito geo-kulingalira, ndipo mwinamwake kuponyera kwa ntchentche kapena kukatulutsira mapepala, malonda a chamba amatha kugwilitsila nchito pulojekiti.

Kodi Ndi Malamulo Otani Odziwika Ndi Malamulo Amene Akuyang'anira Malonda Adzasintha?

Monga momwe mungaganizire, malamulo ndi malamulo ozungulira malonda a mankhwala oletsedwa ndi Federally amatsutsana nthawi zonse chifukwa cha chikhalidwe cha mankhwalawa m'mayiko osiyanasiyana. Zowonjezera, malamulo omwe aperekedwa ndi maiko ena adzasintha ndi kusinthidwa pakapita nthawi. Ngakhale m'mayiko omwe chamba ndi 100 peresenti ya malamulo, mosasamala kanthu kofunikira kwa chithandizo chamankhwala, akhoza kukhala ndi malamulo okhwima kwambiri pa malonda a malonda.

Izi siziri zosayembekezereka. Kusuta fodya kwasintha kwambiri pazaka zambiri. Chinthu choyamba "chabwino" chomwe chinalengezedwa ndi madokotala, ochita masewera, komanso ma TV a ana (The Flintstones kwenikweni amafalitsa ndudu) ankaonedwa kuti ndi wakupha, ndipo patapita nthawi zoletsedwazo zinakula kwambiri kuti fodya yatsala pang'ono kutembenuka. Malonda omwe munawawona mumadambo a Mad Men (akuwotcha) ndi Seinfeld (omwe ali ndi Kramer ngati wamphongo 30 akutha kusuta fodya) ndi chinthu chakale.

Leafly, webusaiti yokonzedwera kukhala chinthu chofunika kwambiri pa zokhudzana ndi mankhwalawa, ili ndi malamulo onse, malamulo, ndi malamulo kwa dziko lililonse.

Pano pali chitsanzo cha malamulo ozungulira malonda ogulitsa nsomba mu boma lomwe likutsutsana ndi marijuana, Georgia:

Georgia salola abambo, kapena malonda ku lamulo lawo lachipatala.

Chodula bwino. Yerekezerani zimenezo ndi boma limene limalola chiwonetsero chachisangalalo, ndipo mudzawona nkhani yosiyana kwambiri. Mwachitsanzo, izi ndizochepa chabe kuchokera ku list of malamulo a Colorado:

R 1102 - Kulengeza Zofunikira Zonse: Zosayenga, Zonama Kapena Zosokoneza Makhalidwe a Retail Marijuana sayenera kuchita nawo malonda ndizobodza, zabodza, kapena kusocheretsa. Kusungidwa kwa Marijuana Yogulitsa sikuyenera kupanga zonena zabodza, zabodza, kapena zonyenga, kapena zonena zabodza pa chinthu chilichonse, chizindikiro chilichonse, kapena chilemba chilichonse choperekedwa kwa wogula.

R 1104 - Kulengeza: Televizioni A. Televiziyi imatanthauzira. Monga momwe amagwiritsidwira ntchito mu lamulo ili, mawu akuti "televizioni" amatanthauza njira yofalitsira zithunzi zojambula ndi phokoso lomwe limatulutsidwa pazithunzi, ndipo zimaphatikizapo kufalitsa, chingwe, zofunidwa, satelanti, kapena ma intaneti. Televizioni imaphatikizapo pulogalamu iliyonse yamakanema yomwe imasungidwa kapena kuyendetsedwa kudzera pa intaneti. B. Kutsatsa Televizioni. Kukonzekera kwa Marijuana Yogulitsa sikuyenera kugwiritsa ntchito malonda a televizioni pokhapokha kukhazikitsidwa kwa Marijuana ya Retail kumakhala ndi umboni wotsimikizirika kuti osachepera 30 peresenti ya omvera pa pulogalamu yomwe Malonda akuyendera akuyembekezeredwa kukhala osakwana zaka 21.

R 1105 - Kufalitsa: Radio A. Kufotokozedwa kwa Radio. Monga momwe amagwiritsidwira ntchito mu lamulo ili, mawu akuti "wailesi" amatanthauza njira yofalitsira phokoso popanda zithunzi zowonekera, ndipo ikuphatikizapo kufalitsa, chingwe, zofunidwa, satelesi, kapena ma intaneti. Radiyo imaphatikizapo pulogalamu iliyonse yamakono yomwe imasungidwa kapena kuyendetsedwa kudzera pa intaneti. B. Mauthenga ailesi. Kukonzekera kwa Marijuana Sindiyenera kutenga nawo mbali pazailesi yowonjezera pokhapokha kukhazikitsidwa kwa Marijuana ya Retail ikukhala ndi umboni wotsimikizirika kuti osachepera 30 peresenti ya omvera pa pulogalamu yomwe Malonda akuyendera ikuyembekezeredwa kukhala osakwana zaka 21.

R 1106 - Kulengeza: Magazini a Magazini A. Kukonzekera kwa Marijuana Sungayambe kugawidwa m'mabuku osindikizira kupatula ngati Pulogalamu Yogulitsa Marijuana ili ndi umboni wotsimikizirika wosonyeza kuti osapitirira 30 peresenti ya bukuli amawerengera kuti ali ndi zaka 21.

Izi zikuimira zosakwana theka la malamulo ozungulira malonda ndi malonda a mankhwalawa. Mndandanda umaphatikizapo kukhazikitsa malamulo olembetsa, Internet, komanso ngakhale chithandizo chochitika. Malo osungiramo zinyama zamilandu.

Nanga Bwanji Kuphunzitsa Wogulira? Kodi Zimenezi Zikuwoneka Ngati Zotchulidwa?

Zowonadi, koma ndi bwino kupita kunja ndi ndondomeko yophunzitsa kusiyana ndi chinachake chomwe chimangotulutsa zokhazokha ndi zotsatira zake.

Ndi nkhanza zalamulo zimabweretsa dziko lonse la mafunso ndi nkhawa. Pamene chizoloŵezi cha fodya chikhoza kukhala ndi zaka zambiri kuti chidziwe mankhwala ndi zotsatira zake, anthu atsopano kuti azitha kumanga ndi mankhwala ena osuta adzafuna mayankho ku mafunso ena oyaka.

Mabizinesi amtundu wokhudzana ndi malamulo ndi osangalatsa kuyankha mafunso awa, ndipo ngati achita mwanjira yoyenera, ikhoza kukhala yothandiza kwambiri. Kuchokera kumalo osungirako anthu, mavidiyo a maphunziro a YouTube, kapena ngakhale ufulu wotsutsa wa infographics, kampani ya chamba ingathe kuphunzitsa, kudziwitsa, ndi kulengeza nthawi yomweyo. Ndi njira yabwino kwambiri yosonyezera kuti malondawa akudzipereka kuchitetezo chokwanira kwa makasitomala ake onse.

Yerekezerani zimenezo ndi malonda a mowa. Kaŵirikaŵiri amakhala ndi anthu ogulitsira kukondwa, kuyendayenda, kapena kumphepete mwa nyanja pozunguliridwa ndi zitsanzo zamakono za bikini. Mosiyana ndi malonda, malonda a chamba amakula kwambiri.