Mmene Mungalembe Tagline Yaikulu Kwa Kampani Yanu

Bukhu lotsogolera pang'onopang'ono Kulemba mndandanda womwe umakhala zaka zambiri

Musanayambe kulemba mndandanda waukulu, ndikofunikira kumvetsetsa zomwe tagline kwenikweni. Kapena, kuti mukhale achindunji, chomwe kwenikweni mukuyenera kuchita. Pambuyo pake, simungayambe kupeza njira yothetsera vuto ngati simukudziwa kuti vutoli ndi lotani.

Tsamba lamasamba likulongosoledwa pa intaneti ngati "mawu ofotokozera kapena mawu, makamaka momwe amagwiritsidwira ntchito pa malonda, kapena phokoso la nthabwala."

Ndicho kufotokoza kokondweretsa, koma sikuli pafupi ndi choonadi.

Tsamba lamasamba si nthabwala.
Mtambali wazitali si nkhonya.
Tsatanetsatane wazithunzi sizithunzi.

Mndandanda wazitali angakhale ndi zolemba zojambula panthawi, makamaka ngati mankhwala kapena ntchito yokhayo imakhala dzina la banja. Ganizirani za njira zomwe taglines zakhala mbali ya chikhalidwe cha pop, kuchokera mndandanda wotsatira:

AVIS - Tikuyesera Ovuta

Ngati Avis atapita ndi chinachake chonga "utumiki wachiwiri kwa wina" zikanaiwala. Bill Bernbach adawauza iwo, ndipo adachititsa Hertz kukhala pansi ndikuzindikira.

NIKE - Ingochita Izo

Sitikulankhula za masewera, kapena maseche, kapena china chirichonse monga mundane. Ichi ndi maganizo, ndipo chimodzi chomwe chawonetsa malonda a kampani kwa zaka zambiri. Zakhala chimodzimodzi ndi Nike kuti dzina lomwelo siliyenera kuwonanso ndi ilo panonso.

APPLE - Ganizirani Zosiyana

Kwa kanthawi, ichi chinali Apple. Iwo anali akudzidzidziza pamene ena adalengeza. Iwo anatsutsa udindo umenewo. Motsogoleredwa ndi Steve Jobs , iwo adayesetsa kuthetsa malire ndi kubwezeretsanso zachilengedwe.

N'zomvetsa chisoni kuti masiku ano zidzakhala ngati " Ena Amatsogoleredwa ndi Ena."

AMERICAN EXPRESS - Musachoke Kunyumba Popanda Icho

Imeneyi ndi njira yabwino kwambiri yolankhulira anthu momwe ntchito yanu ilili yofunikira, popanda kunena chilichonse chodzitama kapena chosasamala. Zinapangitsa anthu kukhala otetezeka pakuyenda, ndipo ndizo khalidwe lalikulu la mankhwala kapena ntchito.

MMENE MUNGAGWIRITSE NTCHITO YOTSATIRA ... ZOCHITIKA NDI STEP

Mukawona momwe mungagwiritsire ntchito malingaliro abwino, mungatani ndi anu? Kodi mungatani kuti izi ziwoneke bwino? Kodi chidzanenanji chomwe chidzawapangitsa anthu kuganizira za izo atangomuwona?

Zonsezi zimayambira ndi zikhulupiliro ndi choonadi zomwe zimakupangitsani kampani yanu (kapena ya kasitomala anu, ngati mukugwira ntchito ku bungwe) chomwe chiri. Pano pali ndondomeko yowonjezera yomwe ingakuthandizeni kupanga tapepala lofunika kulemera kwa golidi. Zonse zomwe mungafunike ndi pepala losalemba kanthu ndi pensulo, kapena kompyuta. Koma moona mtima, njira yopangira mapepala akale ndi yabwino kwambiri pano. Ngati mutapatsa timapepala tcheru, zikhoza kusintha, ndi maziko a pulogalamu yomwe ingasinthe momwe anthu amawonera kampani yanu.

1. Lembani Mawu Ochepa Ponena za Bizinesi Yanu
   Mawu onse omwe mungaganizire, ndi chilichonse chimene chimabwera m'maganizo. Palibe yankho labwino kapena lolakwika pazinthu izi, choncho mukhale nazo. Pangani mndandanda. Musamaope kuti mufike pa zochitika zina, koma samalani kuti musagwiritsidwe ntchito mosiyana ndi mawu omwe mumakhala nawo. Mukayang'ana paziganizo zabwino kwambiri, samatha kuwerenga ngati ndondomeko ya ndakatulo. Amagwiritsa ntchito mawu osavuta, koma akuphatikizidwa m'njira yomwe imakupangitsani kukhala pansi ndi kuzindikira.
   

1. Lembani ZONSE ZA Mphamvu Zanu ndi Zofooka
   Zingamveke ngati zachilendo, koma mbali yomaliza ya malangizo amenewo ndi ofunika. Mzere wa AVIS unachokera mwachindunji kufooka; iwo sanali aakulu monga Hertz. Koma, Bernbach anasintha kukhala mphamvu yayikulu. Choncho, pamene mukulemba mndandanda wanu, onetsani zolakwika. Mukufuna mndandanda wa PROS ndi CONS zomwe mungathe kuyang'ana. Ikhoza kutulutsa malingaliro abwino.
   
2. Ganizirani Ubwino Wake
   Chida chanu ndi chabwino. Ntchito yanu ndi yabwino kwambiri. Mukufuna kuti aliyense adziwe zimenezo. Chabwino, wokondweretsa samapita pa siteji kuti akauze anthu kuti ndiwekodola. Masewera, kapena nkhani zosangalatsa, chitani zimenezo. Zomwezo zikugwiranso ntchito pa bizinesi yanu. Kodi munganene chiyani phindu? Kodi ndi yothamanga, yofulumira, yayikulu, yotchipa, yamphamvu, kapena yodalirika kwambiri? Lowani phindu lofotokozera.
   
3. Sonkhanitsani mapepala
   Inu muli ndi masamba ndi masamba a mawu pakali pano. Zolemba za mphamvu, zofooka, zopindulitsa, ndi zina. Ndi nthawi yoyamba kuyika mawu pamodzi kuchokera m'mawu awo. Pa nthawiyi, ndi zophweka kuganiza za mawu osintha. Pewani nzeru zonse. Cholinga chanu apa ndi kuyankhulana. Kulankhulana mwamsanga. Kusamala kuli kwakukulu pamutu, ndi njira zina zamalonda. Koma timapepala, tifunikira kulunjika. Palibe chopanda nzeru ponena za "Ingochita Izo," koma ili ndi mphamvu. Choncho, musalowe m'mawu ndi mawu. Ingonena chinachake chosakumbukika, champhamvu, ndi chowonadi.
   

1. Dulani, Dulani, Ndipo Dulani
   Mudzakhala ndi zosankha zambiri patsogolo panu tsopano. Ochuluka kwambiri. Yambani kuyesa njira iliyonse. Kodi imagwira ntchito m'njira zosiyanasiyana? Kodi ili ndi miyeso? Kodi akuyenera kufotokozedwa, kapena kodi ikugwira ntchito payekha? Pitirizani kudula mpaka mutha kusankha zochita ziwiri kapena zitatu.
   
2. Perekani Chiganizo Chonse Kuyesa Kwambiri
   Mukhoza kukhala ndi zokopa zingapo, koma muwalole kuti azikhala ndi kumwa. Mmodzi adzaima pamwamba pa ena; mwina amene simunawaganizirepo. Iyenso ayambe kukupatsani malingaliro komwe mungatenge nawo malonda anu ndi malonda.

Izi ndizo. Awa ndiwo mzere wanu. Ndipo ngati zili zabwino, zingathe zaka zambiri.