Peŵani Zolakwa Zanu Kuti Pakhale Pulogalamu Yabwino
Zotsatsa malonda ndizofala, kuchokera ku ntchito za amayi ndi pop kupita ku makampani akuluakulu amitundu yonse (yang'anani pa Pepsi ya Kendall Jenner monstrosity ). Komabe, ngakhale kuti zolakwitsa zina zikhoza kukhala chifukwa cha nkhanza, kusaweruzika, kapena kungokhala ogontha, ena amakhala pansi posafuna kukonzekera ndi kufufuza. Monga mwini wake wamalonda, mwina simungakhale ndi ndalama ndi katundu wa kampani ina ya Fortune 500, koma sizikutanthauza kuti simungathe kupanikizika.
Pano pali zolakwika zisanu zomwe muyenera kuzipewa kuti mupange pulogalamu yamalonda yothandiza kwambiri.
1. Palibe Bzinthu Zolimba ndi / kapena Mapulani Otsatsa
Kutuluka kunja kwa chipata, ichi ndi chimodzi mwa zolakwika zazikulu zomwe inu mungakhoze kupanga. Ngati simukudziwa bwino chitsanzo cha bizinesi yanu, ndi momwe mukufunira kugulitsa, ndiye munthu angadziwe bwanji zomwe angayankhe? Inde, mukhoza kukhala ndi zovuta zolembedwa pamapepala, penapake. Ndipo kumbuyo kwa malingaliro anu, inu mumakhala ngati mukudziwa kumene mukufuna kupita, ndi momwe inu mukufunira kufika kumeneko. Koma izo siziri zokwanira.
Khalani pansi ndipo mutenge maola angapo, kapena ngakhale masiku, mutsimikizire kuti ins and outs of your business . Kodi ndi njira zotani zomwe zingayendetsere? Kodi ndi zofunikira zotani zomwe mukufuna kuzikwaniritsa, ndipo ndi liti pamene mukuyembekeza kuona phindu? Kuchita izi sikudzangokuthandizani kukhazikitsa ndondomeko ya malonda, koma zidzakhalanso zofunikira pobweretsa mwayi watsopano wogulitsa. Ingoonani zochitika zingapo za Shark Tank, ndipo muwone momwe amalonda omwe alibe ndondomeko ya bizinesi amakankhidwa kuti athetse.
2. Uthenga ndi Wanga, Ine, ...
N'zosadabwitsa kuti cholakwika ichi chapangidwa. Pambuyo pake, eni eni amalonda ambiri adatsanulira magazi, thukuta ndi misonzi pachiyambi, ndipo amanyadira. Tsopano, akufuna kuwuza dziko kuti zozizwitsa zatsopanozi kapena ntchitoyi ndi yotani. Ndipo icho ndi kulakwitsa kwakukulu.
Palibe-yemwe amasamala kuti mankhwala anu ndi abwino bwanji. Palibe-amatisamalira kuti muli ndi msonkhano watsopano wodabwitsa. Palibe wina akuyembekeza kuti agulitse mauthenga ambiri, ndipo iwo samasamala kuti ukunena kuti ndinu wosiyana. Zonse zomwe akufuna kudziwa ndi zomwe zili mmenemo. Kodi zidzawapulumutsa bwanji nthawi kapena ndalama? Kodi zidzasintha motani miyoyo yawo? Kodi adzatha bwanji ndalama pang'ono kuti athandize kwambiri kubwerera. Pangani uthenga wanu pa iwo. Gwiritsani ntchito " inu " ndi "anu" m'mapangidwe anu. Ganizirani pa zosoŵa zawo, ndipo adzagula ngati muli ndi njira yowagwiritsira ntchito.
3. Bzinthu N'zosakwanira Pokonzekera Amalonda
Pano pali vuto ndi mankhwala abwino pamodzi ndi malonda abwino - amagwira ntchito. Ndipo zimagwira ntchito bwino kwambiri kuti zingatengere bizinesi yaying'ono mozizwitsa, kuzilemetsa ndi malamulo omwe amachititsa choyamba chochititsa mantha kwa kasitomala . Mwadzidzidzi, mankhwala anu akuwonongeka ndi webusaiti yosweka, malamulo omwe amatenga miyezi kuti akwaniritse, ndi ntchito yamakasitomala yomwe imakhala yofooka komanso yosalekeza.
Simukufuna kuti mugwirizane nokha. Choncho, pangani kuwunikira kofewa koyamba, ndipo onetsetsani kuti mwakonzeka mokwanira kuti bizinesi yatsopano ipitirire. Yesani, yesetsani, ndikuyesanso. Yesetsani kupasula webusaitiyi (ndipo ndikukhulupirira kuti muli ndi malo ogulitsira malonda omwe akukonzekera kupita).
Lembani matayala musanayambe ntchito yochuluka kwambiri. Ngati simukutero, mungapeze nokha kupeza mayankho olakwika, osiyana makasitomala omwe sadzabweranso.
4. Omvera Oyembekezera Sadziwika
Mungaganize kuti aliyense angagwiritse ntchito mankhwala anu, koma kulengeza kwa aliyense ndi kulengeza kwa wina aliyense. Ndizowonongeka kwathunthu kwa nthawi ndi ndalama kuti tipeze pulojekiti ndi cholinga chachikulu. Tangoganizani anthu ogwira nsomba amapanga ukonde waukulu ndikuuponyera m'nyanja ina. Kodi iwo angapeze zomwe akufuna? Kodi adzapeza chilichonse chimene angagulitse pamsika? Mwayi ndikuti, iwo adzagwira zambiri, koma pang'ono chabe adzakhala ndi ntchito iliyonse.
Zomwezo zikugwiritsanso ntchito malonda anu. Muyenera kudziwa yemwe mungakonzekere. Izi zikutanthauza kusanthula chiwerengero cha anthu , kuyika magulu otsogolera kuti apeze mayankho pazogulitsa kapena ntchito yomwe mukufuna kugulitsa, ndikukonzanso zotsatirazi.
Mukufuna kudziwa za kugonana, zaka, ntchito, zosangalatsa, ndi ndalama za anthu omwe angathe kugula kuchokera kwa inu. Gwiritsani ntchito chidwi cha laser kuti mupeze. Mukangoyambitsa malonda kwa omvera ang'onoang'ono, mawu a pakamwa adzafalikira, ndipo mutha kuwonjezera ukonde ... pang'ono.
5. Malo Ophwanya Mavuto Akunyalanyazidwa
Ndizosatheka kwambiri kuti bizinesi yanu ndi yapadera. Inde, mwina mwaikapo chinthu chapadera, kapena munapanga chojambula chachikulu, chabwino. Koma, pamene kukankhira kukubwera, mukupita kukamenyana ndi makampani ena ambiri omwe mumapereka mankhwala omwe mumapereka. Ndipo ngati simukudziwa izi posachedwa, mosakayikira mudzatayika mu chimbudzi.
Yang'anani pa zonse zomwe ochita masewera anu apamtima akuchita. Yang'anani pa malonda ndi masewera omwe anthu ochita malonda anu amalenga. Kodi akulonjeza chiyani? Kodi iwo akulimbana ndi ndani? Kodi pali kusiyana pakati pamsika kuti mutha kudzaza? Dollar Shave Club sizinali zatsopano ... kampani yogulitsa zida zamsika pamsika wolamulidwa ndi zazikulu zazikulu ndi makampu amodzi. Koma Dollar Shave Club inakhazikitsa malonda kwambiri, ndi oona mtima, komanso oseketsa, kuti adayambira tizilombo toyambitsa matenda ndipo adalenga bwino. Ngati adayesa kugulitsa amuna mofanana ndi Schick ndi Gillette, akadakhala osasintha . M'malo mwake, akukula.
Pezani mbali yanu. Kusiyanitsa nokha. Ngati sizikuwoneka ngati zotsatsa malonda anu, zikondwerero ... mukhoza kukhala osiyana kuti mukhale osiyana. Choncho, phunzirani ku zolakwitsa zisanu izi, ndikutsutseni ntchito yomwe idzakupangitseni kusintha kwa bizinesi yanu.