Kodi In-House Ad Agency ndi Chiyani?
Pali mitundu yosiyanasiyana yotsatsa malonda, kuphatikizapo pamwamba-la-line (ABL), Through-The-Line (TTL), M'munsi-The-Line (BTL), digito, ndalama, ndi thanzi. Ndiye pali bungwe la mnyumba, lomwe lingakhale kusanganikirana kwa angapo a iwo, kapena chinachake chosiyana mosiyana.
Mabungwe ena amayamba kuyambika monga chipinda cha m'nyumba, ndipo mwa khama, ntchito yayikulu, ndipo mphoto imasonyeza, imakhala bungwe palokha.
Chitsanzo chodziwika kwambiri cha izi ndi Integer Group ku Colorado, yomwe inayamba monga bungwe la Coors, koma mwamsanga adaphunzira kuti achite ntchito kwa makasitomala ena kuphatikizapo Starbucks, Acuvue, Victory Motorcycles, ndi Polaris.
Kotero, Kodi Nyumba Yoyendetsa Nyumba?
A bungwe la malonda akugulitsidwa kawirikawiri amakhala ndi ogwiritsidwa ntchito ndi mmodzi yekhayo kasitomala: kampani yomwe ikuchita malonda. Mmalo mwa kampani iyi kutulutsa malonda ake ku bungwe (kapena masiku awa, mabungwe angapo omwe ali ndi zigawo zosiyana), malonda awo a malonda amayendetsedwa nthawi zambiri ndi bungwe lawolo mnyumba. Zogulitsa zina zikhoza kutumizidwa kwa mabungwe akunja, koma kawirikawiri pazokambirana. Kapena, mabungwe apakhomo adzagwira ntchito imodzi yolankhulirana, pamene mabungwe apakati akugwira ena.
Kodi Kampani Yoyendetsa Nyumba Yogwira Ntchito Imachitika Motani?
Pali kusiyana kwakukulu pakati pa bungwe lapanyumba ndi gulu lachikhalidwe lomwe lili ndi makasitomala ambiri.
Mabungwe apanyumba ali ndi oyang'anira okha, awo otsogolera, olemba mabuku, akatswiri opanga ntchito, ogula nkhani, olemba nkhani, ndi zina zomwe mungayembekezere kuwona mu bungwe.
Komabe, pali kusiyana kwakukulu pankhani ya ntchito yomwe ikupangidwa, kuvomerezedwa, maola, ndi ntchito.
Mwachitsanzo:
- Mabungwe apakhomo amagwira ntchito kokha kasitomala; abwana awo. Chirichonse chimene iwo amachita, kuchokera pa webusaiti ndi guerrilla kupita ku TV ndi kulumikiza makalata, ndi zonse za mtundu womwewo.
- Mabungwe apakhomo samasowa kukwera bizinesi yatsopano. Amapatsidwa ntchito zonse zomwe akufunikira kuchokera ku kampani yomwe ili nawo.
- Ogwira ntchito m'banjamo ali ndi maola abwino kwambiri kuposa antchito a bungwe. Palibe kugaya, kochepa madzulo usiku ndi kumapeto kwa sabata, ndipo mlengalenga sichitha pang'ono, ndi zina zisanu ndi zinai mpaka zisanu.
- Mabungwe apanyumba ali ndi njira zochepa zovomerezera zomwe angapite. Palibe munthu wapakati, monga ndi bungwe. Makampu amapangidwa ndi manja ndi anthu omwe potsirizira pake amavomereza polojekitiyo, motero izi zimachepetsa nthawi yowonongeka ndi kusokonezeka.
- Ogwira ntchito zapakhomo amalipidwa nthawi zambiri kuposa omwe amagwirizana nawo. Kugwira ntchito panyumbamo kumawoneka ngati kosalemekezeka kuposa kugwira ntchito ku bungwe, ndipo anthu ambiri sasangalala ndi lingaliro la ntchito imodzi yokha, tsiku, tsiku. Kotero, malipiro ali apamwamba.
- Ogwira ntchito zapakhomo nthawi zambiri amakhala ndi mapindu abwino kwambiri, chifukwa amathandizidwa ndi makampani akuluakulu omwe ali ndi mphamvu zambiri zogulira. Izi, kuphatikizapo maola ndi malipiro, nthawi zambiri zimatchedwa "zipangizo za golidi." Mukamapita kumsika, zimakhala zovuta kubwerera ku bungwe lolimba lomwe lili ndi maola ochuluka komanso osachepera.
Maofesi a M'nyumba Ali Pamwamba
Makampani padziko lonse ayamba kuwona ubwino wambiri wa bungwe la nyumba. Mabungwe a ad adayimitsa ndalama zambiri kuti apange mapulojekiti, ndipo amawononga nthawi yowonjezera. Iwo sadziwa zomwe amapanga kapena ntchito komanso antchito a mnyumba, ndipo amagawidwa pakati pa osiyana makasitomala. Mabungwe a Chipotle otayidwa kwambiri mu 2010, ndipo ntchito ya timu yawo yakumanja yayamba kulandira mphoto zambiri.
Ndi ogwira ntchito zapakhomo, wogwira ntchito akudzipatulira 100%, osapereka nthawi yowonjezera kapena kuthamanga, akatswiri a maphunziro, ndi antchito omwe amapindula mwachindunji ndi kampani ikuchita bwino. Ziri zotsika mtengo, ndi mofulumira, ndipo masiku ano, ndizosavuta kupeza anthu aluso kwambiri kubwera kumsika. Makampani monga Apple ndi Google akukopa mayina akulu ku malonda. Ndondomeko yomwe yakhala ikugulitsidwa ndi "kugulitsa kunja" ndi kulimbikitsa chizindikiro chimodzi chokha chachoka.
Ndiponsotu, n'chifukwa chiyani ntchito ya bungwe lomwe limagwira ntchito ndi moto kumaphatikizapo makasitomala amapambana kapena kutayika pamene mutha kukhala ndi bata, ndi chithandizo cha ndalama cha kampani yomwe ikufuna kuti muthe?
Kulankhula ndi In-House Agency Stigma
Pali ndithudi "ife kutsutsana nawo" malingaliro pankhani ya mabungwe a malonda, ndi mabungwe apanyumba. Mmodzi angathe kufotokozera mosavuta izi pa kusiyana pakati pa zilankhulo zazikulu ndi zazing'ono ku baseball. Amene amagwira ntchito mu mabungwe amakhulupirira kuti mabungwe apanyumba sangakhale oyera. Ndipo, zidzatchula zifukwa zotsatirazi chifukwa chosakondwera ndi kukondwera ndi kachitidwe kameneko:
- Inu mumangogwira ntchito pa kasitomala mmodzi, omwe amapereka malipiro anu. Choncho, sivuta.
- Simusowa kuti mugwire, kapena kugwira ntchito mwakhama kuti mutenge akaunti yanu.
- Mumagwira ntchito maola 9-5. Izi sizolengeza zamalonda.
- Inu simukuchita ntchito yabwino. Ndizovuta kwambiri.
- Mungathe kukopa talente yapamwamba yokha. Ogwira ntchito enieni amagwira ntchito m'masitolo achikhalidwe.
Nthawi ina, zina mwazolembazo zinali zoona kudutsa gululo. Koma nthawi zasintha, ndipo bungwe la mnyumba, monga tanenera pamwambapa, likukula. Ndipotu, ena mwa mayina akuluakulu pa malonda adachoka ku mbali yothandizira, kupita ku makasitomala, kusankha ntchito kwa makampani monga Apple, Google, Target, ndi Microsoft. Chifukwa chiyani kusintha? Eya, pali zina mwa zabwino zambiri:
- Pali ntchito yabwino yopezera ntchito. Ndani akufuna kugwira ntchito maola 18 pa tsiku?
- Mukugwira ntchito kuti mupititse patsogolo katundu wanu ndi mautumiki.
- Kupambana kwanu kwachitukuko kumagwirizanitsa ndi kupambana kwa kampani yanu.
- Inu simukuyenera kuti mupitirize kumangirira. Inu muli ndi ntchito, ndipo mukhoza kuyang'ana pa izo.
- MUNGACHITE ntchito yopambana mphoto, popanda nkhawa ndi kupwetekedwa mtima.
- Muli ndi njira yovomerezeka mofulumira.
- Muli ndi mphamvu zambiri pazokambirana zomwe zikuchitika.
- Kulipira chifukwa cha kutayika kwa akaunti si chinthu chodetsa nkhaŵa.
Kotero, ngati inu mukumagwira ntchito mnyumba, ndipo mumaseka ndi ogwira ntchito-bungwe, yang'anani pa mndandanda umenewo. Ndipo akachotsa chipu ku mapewa awo, adzawona kuti ndi kopindulitsa kugwira ntchito m'nyumba, ngati mungapeze zabwino, zowonongeka.
Makampani Odziwika Otsatsa Amkati
Pali ambiri ogulitsa malonda a mnyumba ku America, ndi kuzungulira dziko lonse lapansi. Ambiri amangotchedwa "dipatimenti yolenga" mu bungwe limenelo, koma ena ali ndi chizindikiro chawo, dzina lawo, ndi chidziwitso chawo. Nazi zina mwazokulu kwambiri:
- Kukhulupirika Kwachitsulo & Kutsatsa - Fidelity Investments
- Zokwanira - Coca-Cola
- Zogulitsa Zamagetsi Zam'kasu - Best Buy
- Mafilimu a Yellow Fan - Sprint Communications
- BBC Creative - BBC
Zomwe kale zinkaonedwa kuti ndi mwana wamwamuna wofiira wofiira wa dziko la bungwe tsopano ndizovomerezeka kwambiri. Lowani mkati, ndipo mutha kupambana mphoto ndikuyenda padziko lonse lapansi. Koma, mukhala ndi nthawi yokwanira kuti muwone banja lanu ndikukhala moyo wamba.