Mmene Mungagwiritsire Ntchito Zotsatsa Zotsatsa Billboard mu Zintchito khumi
Ogulitsa sakuyang'ananso pamabwalo ofanana momwe iwo anachitira zaka makumi awiri kapena makumi atatu zapitazo. Ngakhale kuti akadali ngati malo apadera otsatsa malonda, ogula akugwiritsidwa ntchito pa mafoni awo, mapiritsi, ndi masewera olimbitsa thupi. Maso ali pansi, osati mmwamba, pa zochuluka za miyoyo yathu.
Komabe, izo sizikutanthauza kulengeza malonda akuyenera kuchotsedwa kapena kusanyalanyazidwa. Mabwaloboti ali paliponse, ndipo ngakhale timakumbukira ochepa chabe, iwo akhoza kukhala ndi mphamvu yaikulu yotulutsa chizindikiro.
Ndi malonda akunja akugwedeza mitengo ndikukhala ndi mpikisano wochulukirapo, kuphatikizapo malonda adijito kukhala osasankhidwa, ndizofunika kudziwa momwe mungapangire malonda anu. Wokonzeka kutenga izo, ndikuchita chinachake cholenga? Nazi njira 10 zowonetsetsa kuti bwalo lamilandu liri ndi mwayi waukulu kwambiri wozindikiridwa, ndipo chofunika kwambiri, kukumbukiridwa.
1: Mawu Ochepa Kapena Ochepa Ndi Oyenera.
Poganizira kuti tikuyendayenda tikamawerenga mapepala, tilibe nthawi yambiri yoti tilowemo. Sekondi zisanu ndi chimodzi zakhala zikuwerengedwa ngati makampani akuwerengera. Choncho, pozungulira mawu asanu ndi limodzi muyenera kugwiritsa ntchito kuti mutenge uthenga. Mungathe kukankhira izi ku mawu ena ochepa malingana ndi kutalika kwake ndi kuwerenga kwake, koma monga lamulo cha thumb Kutsiliza ndi kovuta, koma nkhani zomwe zili zochepa sizidzawerengedwa. Ndipo izo zikutanthauza, ngati muli ndi mtundu wovuta, mankhwala kapena ntchito, muyenera kukhala kutali ndi mabanki kwathunthu.
2: Dziwani, Koma Musakhale Osokoneza Kwambiri.
Nthaŵi zambiri, mabanki amayang'aniridwa ndi oyendetsa galimoto, oyendetsa njinga zamoto, oyendetsa maulendo oyendetsa maulendo kapena oyenda pansi (chifukwa chake muli ndi masekondi pang'ono kuti mutenge uthenga). Izi zimayambitsa vuto losangalatsa kwa otsatsa; mukufuna kuti muzindikire, koma simukufuna kuti muzikhala ndi vuto lalikulu, kapena laling'ono.
Mawonekedwe a Wonderbra akuti "Hello Boys" ali ndi mlandu wa izi. Madalaivala anali okondwa kwambiri ndi chidziwitso cha Eve Herzigova kuti akukankhira mmitengo, amitundu ndi ngakhale wina ndi mzake. Choncho, pokhala zosokoneza ndizofunikira kwambiri pakati pa mizere yambiri, ndiyeso yabwino ndi bolodilo.
3: Awa sindiwo malo oti ayankhe moyenera.
Palinso mapepala oopsa kwambiri omwe ali ndi manambala a foni ndi ma adresse a intaneti. Ndipo mosakayikira, 99.9% mwa anthu omwe amawerengadi bwaloli sangayitane kapena kuyendera webusaitiyi. Bungwe lamagetsi ndilo lachiwiri la malonda, zomwe zikutanthauza kuti ndizofunikira zomangirira ndi kuthandizira pulogalamu, koma sangathe kuchita zolemetsa. Ngati mukufuna kuyankhulana kwambiri ndi omvera anu, gwiritsani ntchito kusindikiza, TV, wailesi, mapepala, mawebusaiti ndi makalata oyimilira . Mabwaloboti ndisankhulidwe cholakwika kwa china chirichonse osati uthenga wouza. Komabe, ngati webusaiti yanu kapena nambala yanu ya foni ndilo mutu, ndipo ndizowoneka bwino, ndiye kuti muli ndi zosiyana ndi malamulo.
4: Khalani Wodzisanthula, Koma Osati Wochenjeza.
Pulogalamu yamtengo wapatali idzayalidwa. Bungwe lamakono lidzayang'anitsitsa ndipo lidzakhala losalekeza. Bungwe lamilandu lomwe likuyesera kukhala wopusa kwambiri, chabwino, ilo lidzatayika pa omvera.
Monga lamulo, simukufuna mabotolo kuti anthu ayambe mutu wawo ndikudabwa zomwe zikuchitika. Zithunzi zovuta zowonetsera si zabwino pano. Iwo amati malonda ayenera kukhala ngati puzzles kuti athetse, amapatsa omvera kukwaniritsidwa kuti adziwe kuti akuganiza. Koma mabotolo ayenera kukhala ophweka kwambiri kuposa awo. Khalani anzeru, sangalalani, koma musapatse anthu mapuzzles omwe Einstein angakumane nawo. Inu muli mu bizinesi ya malonda , osati kusonyeza momwe muliri anzeru.
5: Mabwato Oonjezera, Opambana.
Chikwama chimodzi sichoncho mtengo. Koma sizingakhalenso zothandiza ngakhale. Mabotolo ndi msika wamsika, koma amafunikira chithandizo. Kotero, inu mumafuna oposa mmodzi, ndipo mumafuna maso ambiri pa iwo momwe zingathere. Bwalo lililonse lili ndi chiwerengero, chomwe chimatchedwa Mfundo Zowonjezera Zambiri (GRP). Zimachokera pamsewu, kuwoneka, malo, kukula ndi zina zotero.
Chiwerengero ichi chimakuwonetsani mapepala pakati pa 1 ndi 100. Ngati ziri 50, zikutanthauza kuti osachepera 50 peresenti ya anthu m'derali adzawona imodzi ya matabwa anu kamodzi pa tsiku. Ngati muli ndi bolodi limodzi, mwayi wanu wotenga ndizochepa pang'ono ngati muli ndi anai kapena asanu. Mukufunadi kusonyeza 100, koma izi sizikhala zotsika mtengo. Mukhoza kuyembekezera kulipira masauzande madola masauzande 50 powonetsa mwezi umodzi. M'dera lalikulu monga New York, mtengo ukuwombera.
6: Musati Muzinena Izo, Zisonyezeni Izo.
Pezani kulenga ndi malingaliro anu. Chipangizo chophatikizira ndizoyendera, koma sikuyenera kukhala chizoloŵezi. Mungathe kupita ku 3D, mutenge mbali, muthandize anthu kuyankhulana nawo komanso mutenge kachidindo lanu. Palibe chifukwa choti icho chiyenera kukhala chachikulu, chophweka chosindikizira. Uwu ndiwo mwayi wanu kuti muchite chinachake chogwirana ndi maso komanso chosakumbukika, choncho pitani. Zotsalira kwa izi ndizomwe zingapange makina osindikizira, kwaulere. Chitsanzo chabwino cha izi ndi izi zowonongeka zomwe zinayambira kwambiri kuchokera ku malo osiyanasiyana. Mtengo wa bolodi la 3D unali wochepa kwambiri kusiyana ndi mtengo wa zojambula, koma unadzipiritsa nthawi zambiri ndi ma zikwi mazana a ma PR.
7: Pewani Kubwereza kwa Mtundu uliwonse
Muli ndi malo apadera oti mugwire nawo ntchito pano. Zimatengera ndalama zambiri kuti muikepo bwalo lamtunduwu, ndikuliyika, kotero gwiritsani ntchito masentimita onse a danga mwanzeru. Ngati mukugwiritsa ntchito mutu womwe umalongosola maonekedwe anu, mukuwononga mau. Ngati zithunzi zanu zili zosavuta, kapena sizigwirizana ndi mankhwala, mukuwononga mwayi wanu. Monga ambiri olemba mabuku ndi abusa amakuuzani, kugwirizana ndi chinthu chirichonse.
8: Khalani Osavuta, Wopusa
Bwalo lamabuku ndilo kuwerenga mofulumira. Nthawi zambiri, mumachiwona pamene mukuyendetsa pamtunda wanu pamtunda wa 55mph, kotero imayenera kuti uthengawu ukhale wogwira mtima kwambiri. Iyi si malo a otsogolera ojambula kuti ayesedwe ndi zovuta zovuta, kapena kuti olemba mabuku kuti azisaka ndakatulo. Bwaloli ndi thumba pamaso, ndipo losavuta ndilo, lamphamvu kwambiri imene imalumphira.
9: Samalani ndi Logo Kukula
Chimodzi mwa zidutswa zowonongeka zomwe zakhala zikuperekedwa pa malonda ndi "kupanga zojambulazo zazikulu." Chifukwa chake ndi chosavuta kumvetsa. Wopereka chithandizo akulipira ndalama zambiri kuti adziwe mtundu wake, ndipo amafuna kuti ogula achoke ndi mtundu womwewo wobzalidwa pamutu pawo. Komabe, pali ntchito yoyenerera yomwe iyenera kusewera. Kwakukulu, ndikutuluka ndipo imasokoneza uthenga. Ocheperachepera, ndi malonda aluso a chizindikiro popanda wina yemwe amagwirizana nawo. Kunena kuti, nthawi zina kusasonyeza chizindikiro kungakhale chidutswa cholimba cha chizindikiro. Chivas Regal whiskey kamodzi kanatulutsa malonda popanda malemba kapena logos, chifukwa iwo omwe akudziwa, amadziwa. Ndizosiyana kwambiri ndi ulamuliro.
10: Kodi yesero la "Arm-Length"
Kotero, mwatsatira malamulo onse pamwambapa. Mwadzipanga nokha chinthu chimodzi chodabwitsa. Ndizoyera, ndizofupikitsa, ziri ndi mitundu yosiyana, ndi yosangalatsa, ndipo idzagwira ntchito. Koma kodi izo zidzawoneka? Kodi izo zidzawerengedwa, ndi kumvetsa? Pano pali mayeso ofulumira kuti muwonetsetse kuti simukuwononga nthawi ndi ndalama za aliyense. Sindikizani bolodi lanu lamakalata ndi kukula kwa khadi la bizinesi. Tsopano, gwirani izo pazitali za mkono. Kodi mukupeza zonse zimene munali nazo pamene ziwonetsedwera pa 27 yanu "Kuwunika? Ngati ayi, pitani ndipo muyesinthe. Izi zikufunika pop. Ndipo kumbukirani, muli ndi masekondi pafupifupi 5-10 kuti mutenge uthenga wanu.