Ndi Dziko la Digital; Dziwani Lingo.
Pano pali glossary yabwino kuti ndikuyambe.
Zojambula
Taganizirani izi monga momwe mungaganizire za TV kapena ma wailesi omwe amagula. Mukutsimikiza kuti malonda adasewera maulendo angapo, koma mulibe chitsimikizo kuti nambala yeniyeni ya anthu idzaiwona, kapena idzayanjana. Zithunzi 2 miliyoni zimamveka bwino, mpaka mutapeza kuti 99 peresenti ya iwo awonedwa.
Pezani
Izi ndizowonjezereka bwino kuti ntchito yanu yogulira ndi yogwira ntchito bwino. Mosiyana ndi zojambula, fikirani ikuuzeni anthu angati OYERA akuyendera webusaitiyi ndikuwona malonda anu, ndikuwonetseranso kuchuluka kwa anthu awa omwe akutsogoleredwa ndi malonda. Anthu ambiri amatchula kuti "alendo apadera pamwezi." Choncho maonekedwe 50 omwe amawonedwa ndi munthu yemweyo akadatha kufika 1 okha.
Zomwe Zimalingalira
Mukukumana nazo tsiku ndi tsiku. Pogwiritsira ntchito mauthenga ogwiritsira ntchito, zizolowezi zofufuzira, ndi kugula, malonda amatumizidwa kwa anthu m'njira yowunikira kwambiri .
Mwachitsanzo, ngati mwakhala mukuyang'ana kuzungulira ndege, mudzayamba kuona malonda pa katundu ndi nsalu pamasabata angapo otsatira. Kukonzekera kwachilendo ndizofanana zamakono zokopa ma polojekiti. Izi ndi zolondola kwambiri, komanso mwamsanga.
Kutsatsa Kwachibadwa
Njira yotsatsa yomwe ikupitiriza kukula m'matchulidwe, enieni amalonda amayesa kufotokoza zomwe zili pa tsamba lomwe likuwonekera.
Adzayenera kulengeza, mwa njira ina, kuti ndizobwezera zolipira. Koma, machenjezo awo kawirikawiri amakhala aang'ono, ndipo amabisala pang'onopang'ono. Mwachitsanzo, mukhoza kupanga malonda omwe amawoneka ndikuwoneka ngati nkhani yokhudza thanzi la anthu, nsomba, kapena kugula zakudya. Komabe, zomwe zili zonse zimatsogolera ku mankhwala anu. Machitidwe a chikhalidwe, omwe si a digito amatsatsa malonda amadziwika ngati advertorial.
Mfundo zazikuluzikulu
Mfundo zazikuluzikulu ndizofunikira pa malonda a pa intaneti. Mawu kapena mawu amodzi akusankhidwa ndi otsatsa, ndipo izi zidzayambitsa malonda kwa kasitomala pamene wina ayesa mawu amenewo. Iwo sayenera kuti azigwirizana mwachindunji, mwina. Mwachitsanzo, ngakhale kuti zingakhale zachizolowezi kugula malingaliro akuti "Mphatso za Amayi" kuti agulitse maluwa, mukhoza kugula mawu ndi mawu monga "Mkazi wanga akunyoza" kapena "bokosi la chokoleti."
Zamatsenga Zamatsenga
Awa ndi mauthenga omwe amawonekera, nthawi, ndi pambuyo pake zomwe mukufuna kwenikweni kuzipeza. Zakhala mliri wa malonda adijito, ndipo anthu tsopano akulipira mokondwera kubwereza kwa mwezi kwa YouTube Red kuti asayambe kuwona malonda. Kwenikweni, iwo ndi ofanana ndi digito ya malonda pa TV.
Komabe, amachititsa kuti tsambalo lizikhala pang'onopang'ono, zimasokoneza chilengedwe cha owerenga, ndipo nthawi zambiri zimatha kutenga nthawi yaitali kuti ziwone kusiyana ndi zomwe akugwiritsa ntchito. Samalani kwambiri pogwiritsa ntchito malonda, ndi zolakwika zadijito zomwe zingawononge kwambiri mtundu wanu.
CPC / CPM / CPA / CPL
Mudzakumana ndi zizindikirozi tsiku ndi tsiku ngati mukugwiritsa ntchito intaneti zomwe mumagula. Pulogalamu iliyonse imayimira "Per Per ..." ndipo idzasankha zomwe mukulipira pa intaneti yomwe mukufuna kuyamba.
CPC ndi Dinani Per Click. Izi ndizomwe mungapereke nthawi iliyonse pamene wina akuwongolera malonda anu. Komiti ya CPM, ndiyotengera mtengo wochitira malonda, ndipo ndi ndalama zomwe mudzalipire kuti muzitumizira malonda 1,000 kwa omvera.
CPL ndi Ndalama ndi Mtsogoleri, ndipo ndi ndalama zomwe mumalipira pa cholemba chilichonse chomwe chimasanduka woyenerera.
Mitengo yanu yapamwamba kwambiri ya iwo onse ndi CPA, kapena Kupeza Phindu Kwambiri . Izi zikugwirizana kwambiri ndi ROI yanu, kapena Return On Investment. CPA imatsimikiziridwa ndi kugawira chiwerengero cha makasitomala atsopano omwe mumapeza mtengo wa polojekiti yanu ya digito. Ngati mumagula madola 10,000 pa digito ndikugula makasitomala 100 atsopano, ndiye CPA yanu ndi $ 100.
Awa ndi ena mwa mau ofunikira kwambiri pakulengeza zamagetsi, koma pali mazana ambiri omwe muyenera kudziwa bwino ngati mutakhala ndi malo opambana. Adziwe, ndipo mupereka mankhwala anu kapena mapulogalamu othandizira.