Njira Zomwe Mukufunikira Kuti Muzitenga Kukhala Mtsogoleri Wachilengedwe
Zaka Zakale
Pamene muyamba ntchito yanu yogulitsa ntchito, mwinamwake mu dipatimenti yolenga (ngakhale ena amachita izo mwa njira zosiyana kwambiri) mudzakhala wobiriwira kwambiri. Simudzadziwa zingwe, ndipo mudzadalira pafupifupi aliyense mu dipatimentiyo kuti akuthandizeni kupeza malo ake.
Ngati ndinu wolemba mabuku wamkulu, mudzakulangizidwa ndi olemba mabuku ndi othandizira otsogolera olemba mabuku. Zomwezo zimapita kwa woyang'anira luso ndi maudindo. Ndipo ngakhale mutakhala ndi chiyanjano ndi mkulu wa kulenga, zidzakhala zochepa kumayambiriro. Mungayambe kusonyeza malingaliro anu kwa wotsogolera kulenga, ngakhale musadabwe ngati anzanu akuchita izi kwa miyezi ingapo yoyambirira (kapena ngakhale zaka).
Izi ndi zochepa pa inu, koma njira yowonjezera nthawi. Otsogolera zolinga m'magulu akuluakulu a malonda amayenera kuyang'anira ntchito pazinthu zambiri, ndipo adzalandira malipoti awo molunjika kuti apereke mapikisano apamwamba.
Kulephera kukumana ndi wotsogolera kulenga nthawi zambiri kumayambitsa chisakanizo ndi mantha pamene ikufika nthawi yopereka ntchito yanu. Ndi zochepa zochepa (ngati mukuwerenga izi, mumadziwa kuti ndinu ndani), otsogolera otsogolera anabwera mozungulira ndipo amakumbukira zomwe zinali ngati kukhala wamkulu. Amafuna kuti inu muchite bwino, ndipo ngakhale iwo angakhale osamveka, nthawi zonse amakhala kumbali yanu.
Ngati mukuchita bwino, bungweli likuchita bwino.
Kusuntha Mphindi
Pamene zaka zikupita, mudzapeza zambiri ndipo mukusowa kuyang'anitsitsa. Mutha kutaya mutu wa "junior". Pomwe kamodzi, magawo asanu ndi anayi mwa magawo khumi angapite ku zinyalala, muyambe kupeza masewera anu ambiri kudzera mu kudula kochepa. Mufuna zolemba zochepa zolemba ndi luso lotsogolera. Mudzapita kukadzipereka nokha. Ndipo mudzapatsidwa mphamvu kuti musankhe zochita.
Pamene mukupambana, ndipo mosakayika mukuchoka ku bungwe kupita ku bungwe, mudzalimbitsa chikhulupiliro chanu ndipo muyambe kupanga zojambula zanu zokha. Monga momwe Bill Bernbach ndi David Ogilvy analiri ndi njira zosiyana, inunso mutero. Kapena muyenera, ngati mukufuna kujambula njira yanu yolenga.
Pamene mukugwira ntchito mu mabungwe osiyanasiyana, komanso pazinthu zosiyanasiyana, mudzapatsidwa mipata yambiri yokonza luso lanu ndi njira yanu yopitira kuntchito. Pamene kuli kofunika kuonetsetsa kuti kalembedwe kanu sikakulepheretsani mtundu kapena mankhwala, mukhoza kubweretsa zina pa ntchito iliyonse. Tangoganizirani ntchito ya Tom Carty ndi Walter Campbell monga chitsanzo cha izo. Iwo nthawi zonse ankawathandiza kuti akhonde awone, koma iwo anachita mwanjira yomwe inali yoyenera kwambiri.
Kuyandikira kwa Top
Mukadziwonetsa nokha kwa zaka zingapo, mutha kukhala ndi udindo waukulu. Uyu angakhale mkulu woyang'anira luso , wolemba mabuku wamkulu, kapena wamkulu. Mkhalidwe wa zofunikira zomwe zikufunika kudzaza maudindo awa zimasiyanasiyana kwambiri kuchokera ku dziko, ndi boma kuti likhalepo. Wakale ku Mid-West angafunike kapena zaka zisanu pansi pa lamba wake. M'mizinda ikuluikulu, monga New York, London kapena Paris, mungafunikire kuchuluka kwa chiwerengerochi mwachikwama chanu.
Mudzapatsidwa anthu kuti ayang'anire, ndipo adzatenga ntchito zonse ndi akaunti. Sizithunzithunzi zambiri kuchokera ku gawo ili kupita ku Associate Creative Director, kapena ACD. Mudzakhalabe odziwika bwino mu fayilo yanu yosankhidwa, koma tsopano muli ndi gulu lonse la anthu ogwira ntchito pansi panu. Mtsogoleri Wachilengedwe adzakukhulupirirani kuti mupange chisankho chachikulu pa nkhaniyi, nthawi zambiri popanda kuvomereza.
Mudzapita ku misonkhano yambiri ya makasitomala, ndipo tidzakhala nawo "osalenga" ntchito. Iyi ndi mfundo yomwe anthu ambiri opanga amasankha kukhala. Zimapereka mwayi woyenerera woyendetsera ntchito komanso ufulu wochita zinthu. Koma zitatha izi, zinthu zimakhala zosiyana kwambiri.
Pomaliza. Ndinu Mtsogoleri Wachilengedwe.
"Buck amasiya apa" akubwera ndi udindo udindo. Tsopano, mu udindo wanu monga wotsogolera kulenga, muyenera kusiya nthawi yanu yambiri yomwe mwakhala mukupanga. Ndi ntchito yanu kutsogolera ena, osati kukankhira ntchito nokha. Masomphenya omwe mwakhala mukuwongolera kwa zaka zidzakhala zofunikira kwambiri kwa inu. Zaka zambiri zokhudzana ndi anthu, kutanthauzira zolemba ndi kupereka kwa makasitomala zidzatha. Simukuyendetsa sitimayo, ndipo anthu omwe akuwoneka kuti akuwoneka akuyang'ana kwa inu monga momwe akufunira kukhala.
Zonsezi zazungulira bwalo lonse. Zimatengedwa zikwi zikwi ndi maola ogwira ntchito mwakhama ndikudzipatulira kufikira pano. Ziri kwa inu mtundu wa CD yomwe mukufuna kukhala, koma kumbukirani kumene mudachokera, ndipo mukhale bwino kuposa ma CD omwe mudaphunzira. Zingakhale zosawoneka, koma ngati mutayesetsa kukhala abwino kuposa zabwino, makampaniwa adzakula bwino.
Inu muli mu mpando wotentha. Mukuthandiza kupanga tsogolo la malonda. Kodi timanyada.