Buku Lowonjezereka kwa Otsatira Otsatsa
Kaya mudakali sukulu ndipo mwakonzeka kuyambitsa ntchito yanu yotsatsa, kapena mukuyang'ana kuti musinthe ntchito, muyenera kudziwa zomwe muyenera kuyembekezera. Ndipo izo zingakhale zosiyana kwambiri malingana ndi ntchito yomwe mukufuna kuti muikwaniritse mu bungwe, ndi malo omwe mumalengeza omwe mukufuna kuti muzigwira nawo. Komanso, malo angakhale ndi tanthauzo, komanso.
Funso loyambali: Mbali ya akaunti, kapena Creative Department?
Musanafike pa malonda, muyenera kusankha chomwe mukufuna kuchita mukafika ku bungwe.
Kawirikawiri, pali njira ziwiri zomwe mungachite - kulenga, kapena akaunti. Ichi ndi, ndithudi, generalization yaikulu; pali maudindo ambiri osaphimbidwa ngakhale ndi mafotokozedwe amenewo. Zowonetsera bungwe la bungwe la malonda likuphatikizapo, koma silimangokhala, maudindo ofunika awa:
- Mtsogoleri Wachikhalidwe
- Wotsogolera Akaunti / Woyang'anira
- Wokonza Akaunti
- Wolemba
- Wopanga Zopanga
- Mtsogoleri Wopanga
- Media Buyer / Planner
- Mtsogoleri Wachilengedwe
- Wokonza Webusaiti
- Woyang'anira Magalimoto
Njira iliyonse imene mumasankha, nthawi zonse imakhala yovuta.
Nenani Zabwino Kwa Nthawi Zonse 9-5
Kawirikawiri, malonda owuziridwa sagwiritsidwa ntchito pa sabata yothandizira. Konzekerani usiku watali, sabatala ndi kukanidwa kwakukulu. Ntchito yolenga ndi mtima ndi moyo wa bungwe lirilonse la malonda. Ndicho chida. Chimene chikutanthauza kuti chiyenera kukhala ntchito yaikulu.
Ndichosuntha, kotero lingaliro lalikulu kwa munthu mmodzi ndilozaza mutu wina. Izi zikutanthauza kuti, mosiyana ndi auntiant, palibe mayankho abwino kapena olakwika.
Inu muli pa chisokonezo cha wotsogolera kulenga , yemwe ali phokoso la wothandizira.
Wogulayo Ali Nthawi Zolondola, Ngakhalenso Pamene Sali
Chinachake chimene inu mudzachipeza mofulumira kwambiri ndi kuti ndalama ndi mphamvu mu malonda. Kupatulapo magulu amphamvu a adindo ( Crispin, Porter & Bogusky , Weiden & Kennedy, TBWA \ Chiat \ Day ) makasitomala ali ndi ndalama zonse ndi mphamvu zambiri.
Choncho, khalani okonzekera kuti maganizo anu okwana 120 aponyedwe pansi pa chimbudzi potsata chilombo cha Frankenstein chomwe adakonza chithandizo ndi mwana wake komanso mwanayo.
Okonza Zapamwamba Ndizo Zopindulitsa Kwambiri
Inu muli ndi malingaliro omwe amapangitsa bungweli kukhala lopambana, ndipo motero, inu mudzakhala ngati mfumu pamene inu mukulondola. Pitirizani kuchita zimenezi kwa zaka makumi angapo ndipo tsiku lina mudzakhale ndi dzina lanu pakhomo la bungweli, mutengere Bill Bernbach, Tim Delaney, David Abbott, Leo Burnett ndi ena ambiri. Yesetsani mwakhama ndipo mukhoza kutchula dzina lanu m'mabuku a mbiri yakale ndikupeza wokongola kwambiri mukuchita.
Ntchito za Ma Akaunti
Kumbali ina ya ndalama, kugwira ntchito mu akaunti kuli ndi mavuto ake. Ngakhale mukufuna kumva, mulipo kuti mutumikire ntchito yolenga. Pano pali mndandanda wafupipafupi wa ntchito zosiyanasiyana za polojekitiyi:
- Yembekezani kuti mugwire ntchito mofanana maola ochuluka monga owonetsera
- Konzekerani kumenyera ntchito yomwe simukugwirizana nayo
- Dziwani momwe mungakhazikitsire njira yowongoka
- Phunzirani kugwira ntchito kwa kasitomala popanda kulowetsa ku pempho lililonse
- Sungani ndondomeko ya bajeti ndikukumana ndi nthawi zomalizira
- Ntchito yamakono, kawirikawiri kangapo
- Gwiritsani ntchito limodzi ndi wotsogolera
- Khalani nthumwi
- Thandizani pa kupanga TV ndi kanema
Kudziwa Nthawi Yowanenera Inde ndi Ayi
Muli ndi kasitomala kuti mukwaniritse, ndipo nthawi zambiri mumagwidwa pakati pa maiko awiri. Ngati mumagwira ntchito ku bungwe la malonda limene limayamikila ntchito yabwino pamwamba pa malipiro, mudzakhala bwino. Ngati mumagwira ntchito ku bungwe lofunikila kuti likhale lofunika, yang'anani kuti mutu wanu ukhale wochulukitsidwa nthawi zonse ndi anthu okhumudwa omwe amawona ntchito yawo ikuwongolera kubungwe lawo ngati mthunzi wa umunthu wakale.
Koma kachiwiri, chitani bwino ndipo tsiku lina mutha kukhala ndondomeko yabwino yotsatira akaunti, pamodzi ndi Jon Steel ndi Nigel Carr.
Pitani Pambuyo Pakhoma la Agulu
Palinso zambiri pa moyo pa malonda kuposa kungochita ntchitoyi. Kutsatsa ndi mbali ya chikhalidwe cha pop, ndipo kuti mukhale wabwino, muyenera kudzidzidzimutsa.
Izi zikutanthawuza kuti, monga wogwira ntchito yabwino yothandizira, mungadziphatikize kuntchito zambiri zomwe zimapangitsa kuti malingaliro anu azikhala bwino. Muyenera:
- Tengani maulendo omwe amalimbikitsa malingaliro anu
- Werengani mabuku osangalatsa ndi osiyanasiyana, magazini, ndi ma blog
- Onani mafilimu oposa nthawi zonse
- Pitani ku zisudzo
- Lembani blog yanu
- Werengani nyuzipepala ndi magazini kunja kwa makampani
- Tengani zokondweretsa
Malingaliro abwino ndi abwino kulengeza ubongo. Mabungwe abwino adzakuyembekezerani kudzaza zanu ndi zochitika zomwe zingapindulitse ntchitoyo, kotero ngati ndinu fulansi yamtundu wina wa anthu omwe amathera nthawi iliyonse yachidwi nthawi yocheza ndi Dungeons & Dragons, chabwino, malonda si inu.
Ndi Zambiri Zokhuza Kulimbika Koposa Kuchita Zambiri Zovuta
Pokhudzana ndi kuwonongeka ndi kunyenga, kunena kuti sizikuchitikanso, paliponse, zikanakhala zosayenera. Koma musayembekezere kutsogolera moyo wa nyenyezi-nyenyezi pogwiritsa ntchito malonda. Ngakhale ziri zoona kuti kuchuluka kwa chisangalalo ndi chiwonongeko chogwiritsidwa ntchito kukulitsa ntchitoyi ( Mad Men ndi chitsanzo chimodzi chotere), zonsezi zatha koma kutha kwa msika wogulitsa kumapeto kwa zaka za m'ma 1980.
Masiku ano, monga ntchito ina iliyonse, ndizogwira ntchito mwakhama ndikupanga ndalama. Sungani mutu wanu ndipo ndi ntchito yosangalatsa komanso yopindulitsa yomwe ingakutengereni kuzungulira dziko lonse lapansi. Zabwino zonse.