Kuopsa kwa Uthenga Wabwino ndi Chifukwa Chake Timafunikira

A Media ndi Society Akuopsezedwa Pamene Anthu Sadzafuna Uthenga Weniweni

Kwa aliyense amene amagwira ntchito muzofalitsa, zambiri ndizo ndalama zomwe timagwiritsa ntchito kumanga chizindikiro cholimba ndikuthandiza omvera athu. Achinyamata ambiri, omwe amafufuzidwa ndi chidziwitso pogwiritsa ntchito mafilimu ndi mauthenga ena, amati sakusowa uthenga weniweni. Chisankho chimenecho kuti chikhalebe chosadziwika chidzakhala ndi zotsatira zovulaza, osati pazinthu zamalonda, koma ndi anthu. Ndi chifukwa chake pali zoopsa za nkhani zenizeni komanso chifukwa chake timafunikira lero ndi mawa.

Zimene Numeri Zimanena pa Nkhani Yeniyeni

Kafukufuku wa Pew Research Center amasonyeza njira yovuta. Zimasonyeza anthu a zaka zapakati pa 18-31 akugwiritsa ntchito theka la nthawi kupeza uthenga weniweni tsiku lililonse poyerekeza ndi anthu 67-84. Magulu ena amsinkhu ali pakati pomwe akufalitsidwa.

Chodabwitsa n'chakuti nthawi zambiri amayembekezera kuti uthenga wabwino udzakwera pamene anthu adzakalamba ndikukhala okhudzidwa ndi dziko lozungulira. Kafukufukuyu sakuwonetsa kuti zikuchitika.

Zotsatira za Uthenga Weniweni pa Media

Ambiri mwa akatswiri a zamalonda amatsindika njira zabwino zogwiritsira ntchito makanema kuti adziwe zambiri kwa anthu. N'zosakayikitsa kuti pangoganizidwe zazing'ono zomwe zachitika ngati anthu sakufuna kudziwa zambiri komanso momwe angapulumutsidwe ndi ndalama.

Anthu omwe amagwira ntchito m'maphepete akhala akulawa za doomsday, pamene akukumana ndi funso lakuti "Kodi nyuzipepala yafa?" . Makampani ambiri am'nyuzipepala adalandira njira imodzi yokha yopulumutsira nthawiyi.

Anthu mu nkhani za TV sakuyenera kuthana ndi vuto lomwelo. Amakhalabe gwero lodalirika lakumva nkhani . Pamene ma TV akufufuza momwe angagwiritsire ntchito ndalama ndi webusaiti ya pawebusaiti, yakhala njira yothandizira, osati mzere wa moyo kuti upulumuke.

Koma makanema a TV amayang'anizana ndi msewu womwewo wamdima monga nyuzipepala ndi ma TV.

Zaka makumi angapo zapitazo, mizinda inali ndi nyuzipepala ndi mpikisano zambiri za mpikisano zomwe zimamenyana kuti zikhale zoyamba ndi nkhaniyi. Lero, mzindawu ukhoza kukhala ndi nyuzipepala imodzi yokha, yomwe ingakhale yovuta, ndi ma radio ochepa omwe ali ndi uthenga weniweni m'tawuni.

Koma pakadali pano, iwo amakhala ndi ma TV ambiri ndi ma ofesi, chifukwa nkhani zimapanga ndalama kwa iwo. Nkhani ndi yokwera mtengo kwambiri. Ngati ogula achinyamata sakufuna nkhani, fufuzani malo ena oti aganizire kutsekera ma ofesi awo, kuti izi zikhale zotheka kuti mizinda ina ikhale ndi malo amodzi okha omwe amapereka chitukuko.

Zotsatira za Zoona Zenizeni pa Sosaiti

Ngakhale nkhani zodzipereka anthu amakumbukira nthawi imene iwo sankasamala za chiwongoladzanja cha chiwongoladzanja kapena chilankhulo cha dziko lonse. Izi zikhoza kusintha pamene inali nthawi yoti agule nyumba kapena ayambe banja.

Ngati achinyamata lero akusankha kukhala osadziŵa pamene akutsatira njira yofanana ya moyo, amatha kupanga zisankho zopusa. Iwo sangokhala ndi chidziwitso chomwe akusowa kuti asankhe mwanzeru za momwe angagule nyumba kapena malo omwe anthu angasankhe.

Akuluakulu a ndale ali ndi njira zowonetsera makampani kuti atenge chisankho. Popanda zofalitsa zamalonda zikuwongolera njira zawo, ganizirani zomwe angachite pamene osankhidwa alibe olemba nkhani kukumba zambiri zokhudza ofuna.

Anthu angagule galimoto atangowerenga kabuku kowoneka bwino, osadziŵa kuti maloto awo anali otani ankakumbukiridwa kangapo chifukwa samawona nkhani. Iwo anaphonyanso nkhani zonse zokhudzana ndi umbanda kumalo kumene adangogula nyumba, kuika banja lawo pachiswe.

Momwe Uthenga Weniweni Umasinthira Anthu ku News Consumer

Nkhani zotsatsa zamalonda zimayenera kuvala chipewa cha wogulitsa kuti atsimikizire achinyamata kuti uthenga uli wofunikira pamoyo wawo. Zikuwoneka kuti anthu awa sakuganiza kuti iwo okha.

Kupereka nkhani zambiri zapafupi ndi njira imodzi yochitira izo. Nkhani ikakhudzana ndi malo awo, sukulu yawo komanso malo awo, ngakhale omwe amapewa nkhani, adzazindikira kufunikira koti adziwe.

Pew Research Survey inasonyeza kuti ngakhale achinyamata amathera theka la nthawi pa nkhani monga makolo awo kapena agogo ndi amayi awo, iwo akuperekabe mphindi 45 patsiku kuti amve nkhani.

Kotero iwo sakuzima kwathunthu. Uthenga weniweni ukhoza kuperekedwa, koma uyenera kufulumira. Tikukhulupirira, ngati anthu a m'badwo uno akuwona kufunikira kwa nkhani, adzasankha kuti azikhala ndi nthawi zambiri tsiku lililonse.

Pomalizira, kafukufukuyo akuwonetsa kuti ngakhale magulu ena amsinkhu atenga uthenga wawo kuchokera ku TV kuposa china chirichonse, kwa iwo 18-31, ndi intaneti pamwamba pake. Onetsetsani kuti webusaiti yanu imapereka uthenga weniweni mwa kuwona njira 10 zopezeka pa webusaiti yabwino . Thanzi lakale la kampani yanu lingadalire.

Anthu okalamba amadandaula kwa mibadwo kuti pali chinachake cholakwika kwambiri ndi achinyamata. Palibe cholakwika ndi achinyamata kapena achinyamata lero. Iwo akungokula mu dziko losintha. Kwa iwo omwe akufalitsa nkhani, ndi nthawi yosinthira zosowa zawo kuti atsimikizire kukhala odzipereka.